For undergraduate/graduate-level courses in Business Communication. Designed to help students improve their ability to write and speak with confidence in the world of work, this text focuses on the practicalities of contemporary business communication giving useful, concrete advice that students can apply immediately. Shorter than most other business communication texts, it eliminates unnecessary theoretical matters and gets right to the core of real, on-the-job communication, drawing from the author's many years of experience working with business and government. Very easy to read.
One of the nation's top business and government consultants presents a complete guide to writing and speaking clearly, effectively, and persuasively. Edward Bailey offers down-to-earth tips for revolutionizing writing and speaking, including specific advice for designing and giving presentations.
"Writing and Speaking for Business" covers all the fundamentals of business communication skills from management communication, collaborative writing, and document design to social skills, networking, and etiquette. Effective communication skills are critical in business. People in all organizations exchange millions of emails, telephone calls, letters, proposals, and reports each day. They are involved in countless fact-to-face interviews and meetings, hallway conversations, and presentations, and each of these messages must be clear and accurate. Communication proficiency can affect one's chances for getting hired or promoted, and are an integral part of success in the business world. Because effective communication is important at all levels in business organizations, anyone from the mail room to the board room can benefit from the principles and direction in "Writing and Speaking for Business"
Strong communication skills are required of today's health care practitioners. This guide contains practical advice on a broad range of essential communication skills for health-care practitioners.
Develop effective communication skills for the office—in-person and online In the digital age, as workers increasingly go remote, the ability to communicate clearly and effectively is—now more than ever—a highly desirable skill. Whether you talk, text, or email, Effective Communication at Work has everything you need to help boost your workplace performance and productivity. From honing listening to polishing speaking and writing skills, this essential guide delivers simple, powerful strategies and timely tips that can help you increase the impact of your business communication and correspondence both online and offline. Learn how to build stronger relationships and advance your career by mastering the art of effective communication. Effective Communication at Work includes: Expert advice—Get the latest tips for working and communicating in the digital world. Clarity is king—Discover a variety of effective communication styles and formats, including writing and speaking, with simplicity and accuracy. Cultivating relationships—Learn best practices for becoming a better human while working with others in an office environment, including mindfulness, empathy, diversity, and self-awareness. Gain a competitive edge by harnessing the power of effective communication.
An updated edition of the classic guide to technical communication Consider that 20 to 50 percent of a technology professional's time is spent communicating with others. Whether writing a memo, preparing a set of procedures, or making an oral presentation, effective communication is vital to your professional success. This anthology delivers concrete advice from the foremost experts on how to communicate more effectively in the workplace. The revised and expanded second edition of this popular book completely updates the original, providing authoritative guidance on communicating via modern technology in the contemporary work environment. Two new sections on global communication and the Internet address communicating effectively in the context of increased e-mail and web usage. As in the original, David Beer's Second Edition discusses a variety of approaches, such as: * Writing technical documents that are clear and effective * Giving oral presentations more confidently * Using graphics and other visual aids judiciously * Holding productive meetings * Becoming an effective listener The new edition also includes updated articles on working with others to get results and on giving directions that work. Each article is aimed specifically at the needs of engineers and others in the technology professions, and is written by a practicing engineer or a technical communicator. Technical engineers, IEEE society members, and technical writing teachers will find this updated edition of David Beer's classic Writing and Speaking in the Technology Professions an invaluable guide to successful communication.
Everyday we write countless memos, letters, and reports without a second thought. Likewise, we give presentations, both formal and informal. Often this writing and speaking gets criticized for being jargon-ridden, obscure, or long-winded--in short, for not being in "plain English." But what is plain English, and how do we go about writing and speaking it? In Plain English at Work, Edward Bailey gives the answer, with down-to-earth tips and practical advice. Bailey, an expert in business communication, gives us a simple model for writing: BL Style: write more the way you talk. BL Organization: make your point easy to find. BL Layout: use headings, lists, and other white space so readers can see the structure of your writing. Psycholinguists, Bailey points out, have proven that the techniques of plain English writing are far easier on your readers; experience has proven that writing in plain English is easier on you--the writer, too. Bailey also gives you a wealth of practical advice for presentations including: BL How to remember your talk. BL How to design visual aids. BL How to design computer presentations. BL How to set up the room you'll be speaking in. BL How to develop a successful delivery style. Perhaps most impressive are the many detailed tips he gives here. For instance, when using a pointer, hold it in the hand closer to the screen (otherwise, you turn your back on the audience, making it harder to hear you). When designing a visual aid, use at least 28-point type, and seldom use all capital letters (which are harder to read). And when presenting a bar chart during a computer presentation, build it--a bar at a time--to focus your audience's attention. Drawing on two earlier and popular books, The Plain English Approach to Business Writing and A Practical Guide for Business Speaking, this new volume has been significantly updated. It includes up-to-the-minute information on using computers, computer graphics, and typography for your writing, and on using the same technology for designing your presentations. The result is an authoritative and comprehensive single volume that will be the essential guide for everyone wishing to communicate more easily and effectively at work.
Learn all you need to know to improve your marketing skills, from researching and analyzing customers' buying habits to creating and managing a strong brand. Marketing Effectively not only shows you how to maximize market share by keeping up with trends, improving your competitiveness, exploiting new opportunities, and developing a winning marketing strategy, it also provides practical information on enhancing the image of your organization. Power tips help you to improve dramatically your chances of attaining instantly recognizable products. The Essential Managers have sold more than 1.9 million copies worldwide Experienced and novice managers alike can benefit from these compact guides that slip easily into a briefcase or a portfolio. The topics are relevant to every work environment, from large corporations to small businesses. Concise treatments of dozens of business techniques, skills, methods, and problems are presented with hundreds of photos, charts, and diagrams. It is the most exciting and accessible approach to business and self-improvement available.
