Business Information Sources
Business Information Sources

Author: Lorna M. Daniells

Publisher: Univ of California Press

Published: 1993

Total Pages: 754

ISBN-13: 9780520081802

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This is the reference work that librarians and business people have been waiting for--Lorna Daniells's updated guide to selected business books and reference sources. Completely revised, with the best, most recent information available, this edition contains several new sections covering such topics as competitive intelligence, economic and financial measures, and health care marketing. Handbooks, bibliographies, indexes and abstracts, online databases, dictionaries, directories, statistical sources, and periodicals are also included. Speedy access to up-to-date information is essential in the competitive, computerized business world. This classic guide will be indispensable to anyone doing business research today.

American Reference Books Annual
American Reference Books Annual

Author: Bohdan S. Wynar

Publisher:

Published: 1990

Total Pages: 892

ISBN-13:

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1970- issued in 2 vols.: v. 1, General reference, social sciences, history, economics, business; v. 2, Fine arts, humanities, science and engineering.

Guide to Reference Books
Guide to Reference Books

Author: Robert Balay

Publisher: Chicago : American Library Association

Published: 1992

Total Pages: 636

ISBN-13:

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The 10th edition of the Guide (1986) is one of a small core of references essential to the day-to-day operations of Reference and Research Book News (it was enthusiastically reviewed in our May 1987 issue) and, we trust, to librarians and researchers everywhere. This Supplement, the only one to the 10th edition, lists 4,668 titles that cover reference publishing from the end of December 1984 through the end of 1990. As in prior editions, the focus continues to be on reference works for scholarly research, but representative works intended for general reference are included as well. Member price, $76.50. Annotation copyright by Book News, Inc., Portland, OR

Exploring Marketing Research
Exploring Marketing Research

Author: William G. Zikmund

Publisher: South Western Educational Publishing

Published: 2003

Total Pages: 780

ISBN-13:

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Marketing research on the Internet has moved from the introductory stage of its product life to the growth stage in the 21st century. Technological developments and social diffusion of the Internet have and will continue to shape the future of marketing research dramatically. Exploring Marketing Research, 8e reflects the astonishing changes in information technology that have taken place since the previous edition. While this edition continues to focus on the time honored, traditional marketing research methods, the addition of extensive coverage of Internet research is a major change in this edition. Internet issues are carefully placed throughout the text to combine basic marketing research concepts with the emerging Internet power to conduct effective marketing research.

Social Science Reference Sources
Social Science Reference Sources

Author: Tze-chung Li

Publisher: Greenwood

Published: 1990

Total Pages: 630

ISBN-13:

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The second edition of this guide to basic reference sources in the social sciences contains nearly three times as many entries, - 2,200 - as the earlier edition and also includes several other notable enhancements. In addition to revising and substantially enlarging the chapters on reference sources, Li has further increased the usefulness of this reference volume by adding a chapter on geography and one on business that is distinct from economies. Since the publication of the first edition, there have been two obvious developments in information storage and retrieval: the rapid development of online databases and the development of CD-ROM. Instead of devoting a separate chapter to these developments, the book incorporates online databases, CD-ROM and other forms of data sources into the text. In addition, there is a brief introduction to these developments. Although the general deadline for inclusion in the volume was December 1988, quite a few titles published in 1989 are included.