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Author: Tawnya J. Adkins Covert
Publisher: Lexington Books
Published: 2011-03-03
Total Pages: 198
ISBN-13: 0739169262
DOWNLOAD EBOOKFocusing on the interrelationships among political, economic, and social forces in the construction of prevailing cultural images and gender roles for women in society, the book examines both the process of creating and the resulting content of wartime mobilization messages found in magazine advertising aimed at American women.
Author: Monica Brasted
Publisher: Lexington Books
Published: 2018-03-01
Total Pages: 263
ISBN-13: 149855248X
DOWNLOAD EBOOKMagazine Advertising in Life during World War II: Patriotism through Service, Thrift, and Utility is a descriptive analysis that examines how the cultural values of service, thrift, and utility were framed in advertisements in Life magazine from 1942 to 1945.These cultural values were used by advertisers to create citizen consumers who practiced frugal consumption of advertised products and services to demonstrate their patriotism and fulfill their perceived civic duties. Patriotism through service, thrift, and utility was not limited to citizen consumers, but was also used in the advertisements to highlight the contributions of manufacturers to the total war effort. The advertisements were able to support the war and reinforce the American way of life and its consumer culture by framing service, thrift, and utility in relation to patriotism and consumption. Recommended for scholars of media studies, cultural studies, communication, advertising, history, and women’s studies.
Author: Julia Brock
Publisher: University of Arkansas Press
Published: 2015-02-14
Total Pages: 300
ISBN-13: 161075557X
DOWNLOAD EBOOKMore so than any war in history, World War II was a woman’s war. Women, motivated by patriotism, the opportunity for new experiences, and the desire to serve, participated widely in the global conflict. Within the Allied countries, women of all ages proved to be invaluable in the fight for victory. Rosie the Riveter became the most enduring image of women’s involvement in World War II. What Rosie represented, however, is only a small portion of a complex story. As wartime production workers, enlistees in auxiliary military units, members of voluntary organizations or resistance groups, wives and mothers on the home front, journalists, and USO performers, American women found ways to challenge traditional gender roles and stereotypes. Beyond Rosie offers readers an opportunity to see the numerous contributions they made to the fight against the Axis powers and how American women’s roles changed during the war. The primary documents (newspapers, propaganda posters, cartoons, excerpts from oral histories and memoirs, speeches, photographs, and editorials) collected here represent cultural, political, economic, and social perspectives on the diverse roles women played during World War II.
Author: Gregory A. Daddis
Publisher: Cambridge University Press
Published: 2020-10-22
Total Pages: 361
ISBN-13: 1108493505
DOWNLOAD EBOOKExplores how Cold War men's magazines idealized warrior-heroes and sexual-conquerors and normalized conceptions of martial masculinity.
Author: Kenneth W. Moffett
Publisher: Lexington Books
Published: 2016-09-14
Total Pages: 191
ISBN-13: 1498538584
DOWNLOAD EBOOKWeb 2.0 and the Political Mobilization of College Students investigates how college students’ online activities, when politically oriented, can affect their political participatory patterns offline. Kenneth W. Moffett and Laurie L. Rice find that online forms of political participation—like friending or following candidates and groups as well as blogging or tweeting about politics—draw in a broader swathe of young adults than might ordinarily participate. Political scientists have traditionally determined that participatory patterns among the general public hold less sway in shaping civic activity among college students. This book, however, recognizes that young adults’ political participation requires looking at their online activities and the ways in which these help mobilize young adults to participate via other forms. Moffett and Rice discover that engaging in one online participatory form usually begets other forms of civic activity, either online or offline.
Author: Diana Cucuz
Publisher: University of Toronto Press
Published: 2023-01-31
Total Pages: 269
ISBN-13: 1487518730
DOWNLOAD EBOOKThroughout the Cold War, Soviet citizens had limited access to US life and culture. Amerika, a glossy Russian-language magazine similar to Life, provided a rare exception. Produced by the United States Information Agency (USIA), America’s first peacetime propaganda organization, Amerika was used to influence the Soviet public and convince women in particular that an American-style consumer culture and conservative gender norms could better their lives. Winning Women’s Hearts and Minds relies on USIA archives, issues of Amerika, and American women’s magazines such as the Ladies’ Home Journal to show how, during the postwar period, USIA officials deployed idealized images of American women as happy, fulfilled, and feminine wives, mothers, and homemakers. This study analyses how Amerika was used to appeal to Sovietwomen. Portrayed in the US media as "babushkas," they were considered unfeminine, overworked, and deprived of consumer goods and services by a repressive regime. Diana Cucuz provides a gendered analysis of the USIA and of Amerika, whose propaganda campaign relied heavily on postwar conservative gender norms and images of domestic contentment to convey positive messages about the American way of life in the hopes of undermining the Soviet regime. Winning Women’s Hearts and Minds sheds light on the significance of women, gender, and consumption to international politics during the Cold War.
Author: Zach Friend
Publisher: Turner Publishing Company
Published: 2013-09-17
Total Pages: 206
ISBN-13: 1620453738
DOWNLOAD EBOOKIn this era of information overload and real-time communication where anyone can publish and broadcast to millions of people with the click of a button, there is no shortage of people talking about the need to get their message across, or having a “narrative.” But for business, marketing, and political campaigns, there is no definitive how-to on crafting a compelling narrative that achieves lasting results. And without a narrative, no amount of framing, complex messaging, or facts will succeed. On Message solves that problem, illustrating how effective communicators understand the power of narrative, emotion, and simple messaging, and posits that having a personal, emotional narrative is the basis for all successful communication. Drawing on Zach Friend’s own experience and insights from politics, advertising, corporate communications, entertainment, and social psychology, On Message provides a simple process for applying the powerful principles behind crafting a narrative, ultimately paving the path to success. Specifically, readers will: -Learn how to focus their communication efforts in a dramatically more powerful way on the most important factor, narrative; -Master the mindset needed to become a better communicator and make a forceful impact on their audience and clients; -Stop wasting time and energy gathering unnecessary facts and data that don’t advance their message; and -Get results faster by using narrative as a productive tool that will fuel success.
Author: Karla K. Gower
Publisher: University of Missouri Press
Published: 2022-05-25
Total Pages: 241
ISBN-13: 0826274730
DOWNLOAD EBOOKIn 1973, Betsy Ann Plank became the first woman to chair the Public Relations Society of America in its twenty-five-year history. It was a tumultuous time to assume the national association’s leadership. Civil society seemed to be fraying at the edges, and trust in political institutions and corporations had plummeted in the aftermath of Watergate. Nevertheless, Plank, in her fearless style, took up the challenge head-on. From the start and throughout the span of her sixty-three-year career in public relations, she managed to overcome the very real barriers she faced due to gender-based discrimination in what was a male-dominated industry. As a PR practitioner, Plank served as executive vice president of Daniel J. Edelman, Inc., director of PR planning at AT&T, and assistant vice president of external affairs at Illinois Bell. Beyond her service in the professional realm, Plank grew her legacy by taking the time to mentor countless PR professionals, educators, and students. She saw this dissemination of knowledge as her greatest gift to the field of public relations. In this highly readable biography, Karla Gower explores Plank’s personal life and career, tracing her evolution from a low-level job in advertising through her contributions to the rise of the rapidly changing PR industry in the 1960s and the evolution of her personal devotion to the enhancement of public relations education.
Author: Theodore F. Sheckels
Publisher: Lexington Books
Published: 2012
Total Pages: 211
ISBN-13: 0739166794
DOWNLOAD EBOOKIn Gender and the American Presidency: Nine Presidential Women and the Barriers They Faced, Theodore F. Sheckels, Nichola D. Gutgold, and Diana Bartelli Carlin invite the audience to consider women qualified enough to be president and explores reasons why they have been dismissed as presidential contenders. This analysis profiles key presidential contenders including Barbara Mikulski, Nancy Pelosi, Nancy Kassebaum, Kathleen Sebelius, Christine Gregoire, Linda Lingle, Elizabeth Dole, Dianne Feinstein, and Olympia Snowe. Gender barriers, media coverage, communication style, geography, and other factors are examined to determine why these seemingly qualified, powerful politicos failed to win the White House.
Author: William L. Benoit
Publisher: Lexington Books
Published: 2017-03-08
Total Pages: 161
ISBN-13: 1498548555
DOWNLOAD EBOOKPersuasive Attacks on Donald Trump in the 2016 Presidential Primary investigates the nature of persuasive attacks on Donald Trump during the 2016 presidential primary campaign. It begins by extending the Theory of Persuasive Attack to include attacks on character as well as attacks on actions. William L. Benoit & Mark J. Glantz use topical analysis to understand humor (late night television jokes; video from SNL, Colbert, and Oliver; articles in The Onion, and political cartoons) and Republican “establishment” attacks from Mitt Romney and the National Review. Quantitative content analysis examines attacks in primary debates and primary TV spots. The book concludes with criticisms found on social media platforms and TV talk shows.
