Coffee Biotechnology and Quality
Coffee Biotechnology and Quality

Author: T. Sera

Publisher: Springer Science & Business Media

Published: 2013-04-17

Total Pages: 535

ISBN-13: 9401710686

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Coffee Biotechnology and Quality is a comprehensive volume containing 45 specialised chapters by internationally recognised experts. The book aims to provide a guide for those wishing to learn about recent advances in coffee cultivation and post-harvest technology. It provides a quantitative and rational approach to the major areas of coffee research, including breeding and cloning, tissue culture and genetics, pest control, post-harvest technology and bioconversion of coffee industry residues into commercially valuable products. The chapters review recent experimental work, allowing a conceptual framework for future research to be identified and developed. The book will be of interest to researchers and students involved in any area of coffee research. Consequently, plant breeders, microbiologists, biotechnologists and biochemical engineers will find the book to be a unique and invaluable guide.

Coffee
Coffee

Author: Dalyse Toledo Castanheira

Publisher: BoD – Books on Demand

Published: 2020-06-10

Total Pages: 172

ISBN-13: 1838808841

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Coffee – Production and Research presents a diversity of important issues related to coffee, with an emphasis on the science of coffee growing. Coffee is one of the highest value commodities traded worldwide. Cultivated and consumed widely, it generates progress for both the economy and society. Divided into six sections, this book examines two coffee species of commercial importance, Coffea arabica L. and Coffea canephora Pierre ex. A. Froehner. Chapters cover such topics as biotechnology, growing, harvesting, post-harvest handling, quality, chemistry, commercialization, and byproducts of coffee.

Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences
Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences

Author: Musso, Fabio

Publisher: IGI Global

Published: 2019-10-11

Total Pages: 596

ISBN-13: 1799814130

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In the world of economics and business, engaging with loyal customers while also seeking out new, potential customers is a must. With the recent advancements of social media technology, these operations have increased the need for more developed methods to mesh consumer-business relationships and retention. The Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences is a thought-provoking reference source that provides vital insight into the application of present-day customer relationship management within the retail industry. While highlighting topics such as digital communication, e-retailing, and social media marketing, this publication explores in-depth merchandiser knowledge as well as the methods behind positive retailer-consumer relationships. This book is ideally designed for managers, executives, CEOs, sales professionals, marketers, advertisers, brand managers, retail experts, academicians, researchers, and students.

Coffee Consumption and Industry Strategies in Brazil
Coffee Consumption and Industry Strategies in Brazil

Author: Luciana Florêncio de Almeida

Publisher: Woodhead Publishing

Published: 2019-09-13

Total Pages: 398

ISBN-13: 0128147229

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Coffee Consumption and Industry Strategies in Brazil, the latest release in the Consumer Science and Strategic Marketing series, provides an overview of the coffee sector, focusing on marketing strategies, consumer behavior, and strategies for transforming coffee consumption, production and retailing. The book presents the importance of an academician-practitioner perspective to bridge the gap between scholars and managers, and between business schools and the entrepreneurial world. Appropriate for researchers in the fields of food retail and producing, food marketing, consumer behavior, consumer science, agribusiness marketing and strategy, food industry strategy, undergraduate and post-graduate students studying marketing, consumer behavior, strategy, agribusiness marketing and strategy, practitioners in the food industry, marketing managers, and marketing and strategy consultants, this book is a must-read for those contributing to the coffee industry. - Presents strategies for transforming coffee consumption, production and retailing - Addresses market outlook, factors and trends - Outlines coffee industry strategies through business cases that highlight innovative practices - Discuss and present the certification role in the coffee producing strategy and retailing - The coffee waves and the specialty coffee impact in the consumption and at the retail level - Studies the role of retail and the consumer - Includes questions and exercises based on case studies and concepts

The powerful role of intangibles in the coffee value chain
The powerful role of intangibles in the coffee value chain

Author: World Intellectual Property Organization

Publisher: WIPO

Published: 2017

Total Pages: 79

ISBN-13:

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The paper describes: a) the coffee industry and its GVC structure; b) the role that intangible assets play in value creation from both the supply and demand perspective; and c) the current and potential role of intellectual property tools in creating and retaining value, as well as providing economic upgrade options.