WordPress gives you amazingly powerful SEO tools: this hands-on guide will help you make the most of them! Written specifically for WordPress users, this guide covers all you need: built-in WordPress capabilities, third-party plugins, well-integrated web resources, and more. Whether you manage a large-scale site or a personal blog, Jacob Aull will help you integrate SEO into all you do, from strategy through optimization of existing content. New to SEO? Already do it for a living? Either way, WordPress SEO Success will help you drive the traffic you want--and the value you need!
WordPress® SEO Success Search Engine Optimization for Your WordPress Website or Blog Hands-on, up-to-the-minute SEO techniques specifically for WordPress users! WordPress gives you amazingly powerful SEO tools: this hands-on guide will help you make the most of them! Written specifically for WordPress users, this guide covers all you need: built-in WordPress capabilities, third-party plugins, well-integrated web resources, and more. Whether you manage a large-scale site or a personal blog, Jacob Aull will help you integrate SEO into all you do, from strategy through optimization of existing content. New to SEO? Already do it for a living? Either way, WordPress SEO Success will help you drive the traffic you want--and the value you need! Build a complete SEO strategy--and a content plan that aligns with it Choose the best WordPress SEO tools and plugins for your needs Uncover quick, powerful ways to improve your site Identify and research keywords far more effectively Reflect SEO in architecture via site mapping and marketing funnels Sensibly manage the inevitable tradeoffs of optimization Improve SEO even if you’re running a free WordPress.com blog Leverage content themes and keyword-driven blogging techniques Optimize “blog-meets-website” and “multiple blogs+sites” deployments Strengthen your rankings by intelligently using social media Optimize your sites for smartphones and tablets Measure performance via free analytics--including mobile analytics Integrate organic SEO with paid advertising Avoid today’s worst SEO blunders Jacob Aull, principal of Zen Fires Digital Marketing, has been in Internet marketing since the label existed. He began doing web design and branding in the late ‘90s as an agency partner. While transitioning deeper into online and search marketing, he earned an M.S. in marketing from Georgia State’s Robinson College of Business in 2009. There he customized his own degree program, executing an independent capstone thesis on social media marketing. In 2010, the university asked him to write and teach its first course on social media marketing, which he continues today. Aull edited Prentice Hall’s first social media marketing textbook, and wrote its accompanying instructor’s manual. He co-founded and chaired the Atlanta Interactive Marketing Association Social Media SIG, and speaks widely on social and search marketing.
The ultimate guide to create a Search Engine Optimized (SEO) website using the Power of WordPress. Mastering search engine optimization is one of the hottest topics of the digital age. Ranking on the first results page of Google has never been easier. In just a few weeks you will see your website ranking higher and higher on Google. Covers everything, from basic to more advanced SEO topics. There is no need to know any programming languages, such as PHP, JAVA, CSS or HTML. Programming knowledge is not necessary. The book starts with the basics, walking you through the process of setting up WordPress the SEO way then stepping you though the creation of your search engine optimized website. You will advance from there, mastering all those techniques that will force your website to rank on the first results page of Google, such as Tiles, Tags, Content, Keywords, Page Speed, Page Caching, Meta, Alt Tags, Slugs, CDN, Social Media and so much more. You will master all these SEO techniques used by the most popular websites on the internet. Learn more about this book, download a sample, and find support blogs at the book's website: www.seomasterwordpress.com
A complete guide to dominating search engines with your WordPress site About This Book Everything you need to get your WordPress site to the top of search engines and bring thousands of new customers to your blog or business Learn everything from keyword research and link building to customer conversions, in this complete guide Packed with real-word examples to help get your site noticed on Google, Yahoo, and Bing Who This Book Is For This book is for anyone who runs any of the over 90,000,000 WordPress installations throughout the world. If you can login to your WordPress website, you can implement most of the tips in this book without any coding experience. What You Will Learn The elements that search engines use to rank websites—and how to optimize your site for premium placement Harness social media sites to extend the reach of your site and gain more visitors Discover the high-volume, high-value search phrases that customers use when searching for your products or services Avoid dangerous black-hat optimization techniques and the people who advocate and purvey them Build high-quality, high-value links from other websites to raise your rankings in search engines Create optimized and engaging content that both search engines and readers will love Avoid common SEO mistakes that can get your site penalized by search engines In Detail WordPress is a powerful platform for creating feature-rich and attractive websites but, with a little extra tweaking and effort, your WordPress site can dominate search engines and bring thousands of new customers to your business. WordPress Search Engine Optimization will show you the secrets that professional SEO companies use to take websites to the top of search results. You'll take your WordPress site to the next level; you'll brush aside even the stiffest competition with the advanced tutorials in this book. Style and approach This is a practical, hands-on book based around sound SEO techniques specifically applied to WordPress. Each chapter starts with a brief overview of the important concepts then quickly moves into practical step-by-step actions you can take immediately. Throughout the book, you'll get clear instructions and detailed screenshots, so you can see exactly what to do each step of the way.
Increasingly graduates, and anyone who is entering employment, need an individual digital presence to stand out and showcase themselves to secure their first professional role. This book takes an employability approach to encourage those currently studying, or about to enter the world of work, to develop a set of skills that enables them to recognise and deliver an effective digital presence, firstly for themselves and then for the organisations who would employ them. It does not assume any prior technical knowledge and emphasises the value and benefits of creating a presence to actively participate in the digital economy. By structuring the chapters incrementally, the reader is guided through the development of their own presence while also being given the concepts and tools that will enable them in the future to scale this activity to suit the needs of a startup, an SME or a social business. By using well-established business principles to design a strategy, the reader is guided through the creation of a personal Theory of Change that will enable them to turn an abstract goal into an individual digital presence through a defined series of stages and intermediate change objectives. The book then proposes a series of tactics to draw out concrete actions. A range of examples and case studies from around the world feature in each chapter to showcase the range of different types of digital presence that can be created. By using a strategic and systematic process, this book draws together academic thinking with tangible and highly practical outcomes. It is essential reading for advanced undergraduate and postgraduate students studying any discipline related to the digital world, particularly digital marketing and digital business, entrepreneurship and strategy, as well as those taking employability and personal professional development programmes.
Learn how to create a WordPress blog that is successful and profitable by using the techniques and simple steps outlined in this book. Topics covered walk you through the process of picking a niche topic and why this marketing model works best with the search engines like Google and Bing. Then it discusses the mechanics of picking and buying a domain name, hosting your Wordpress blog and providers that have a quick and easy Wordpress setup to get you up and running fast. Discover why this is such a low risk and high return on your investment type of business utilizing the power of the internet.
TAGLINE Your Complete Guide to Mastering WordPress for All Skill Levels KEY FEATURES ● Step-by-step instructions from basic setup to advanced WordPress techniques ● Expert guidance on customizing themes and enhancing website functionality ● Comprehensive insights into managing, maintaining, and optimizing WordPress sites DESCRIPTION As the world’s leading content management system, WordPress powers over 40% of all websites, making it essential for establishing a strong online presence. Whether you’re launching your first site or enhancing an existing one, this comprehensive guide takes you from foundational concepts to advanced customization techniques. This book offers step-by-step instructions for building and managing dynamic WordPress websites. Learn to select the right hosting and domain, create visually stunning sites with themes and plugins, and implement features that boost user engagement. With a strong emphasis on performance optimization and SEO best practices, your site will captivate visitors and rank prominently in search results. Packed with expert insights and proven strategies, you'll be equipped to troubleshoot issues, enhance security, and maintain a robust online presence. Gain valuable skills to streamline your workflow and adapt to the ever-evolving digital landscape. With practical examples, actionable tips, and industry-driven guidance, Ultimate WordPress Handbook is your indispensable resource for creating powerful, high-performing websites. Whether for personal projects, business endeavors, or refining your web development skills, this book empowers you to confidently dominate the digital space. WHAT WILL YOU LEARN ● Set up your WordPress environment with confidence, including hosting and domain selection. ● Apply UX/UI principles to design user-friendly and visually appealing WordPress sites. ● Master advanced theme customization techniques to create a unique user experience. ● Implement effective SEO strategies to boost your site’s visibility and search engine ranking. ● Maintain optimal website performance and security, ensuring a smooth user experience. ● Analyze website traffic and user behavior through WordPress analytics tools. ● Diagnose and resolve common issues through effective troubleshooting and debugging practices. ● Identify next steps for further learning and discover additional resources to continue your WordPress journey. WHO IS THIS BOOK FOR? This book is perfect for digital marketers, small business owners, and WordPress beginners and enthusiasts alike who want to build or maintain a WordPress site. No prior experience with WordPress is needed, and the step-by-step guidance ensures that even those with limited technical skills can follow along. TABLE OF CONTENTS 1. Setting the Stage for Your WordPress Journey 2. From Humble Beginnings: The Emergence of WordPress 3. Let’s Get This Party Started: Setting Up Your WordPress Universe 4. Themes and Plugins 5. Advanced Customization of Your WordPress Theme 6. Content is King (Pages and Posts) 7. The Google Games and SEO 8. Keeping Your Website Running Smoothly 9. Advanced WordPress Techniques 10. Selling with WordPress 11. Understanding WordPress Analytics 12. Troubleshooting and Debugging WordPress 13. UX/UI Principles for WordPress Sites 14. Summary, Next Steps, and Additional Resources Index
Take a trip through the neural pathways and vital organs of your personal computer with the newest edition of this long-standing bestseller. Glorious full color illustrations make even the most complex subjects easy to understand. Follow PC/Computing senior editor and computer expert Ron White as he shows you the cutting edge technologies, including the Internet, multimedia sound and video, Pentium processors, local bus architecture, Plug and Play, CD-ROM, digital cameras, color printing, and more in new chapters on the hottest, and coolest, PC components.
WordPress is a widely-used content management system (CMS) that has been empowering millions of websites since its launch in 2003. Initially created as a blogging platform, WordPress has grown into a comprehensive tool suitable for a variety of web projects, ranging from personal blogs and small business websites to large-scale e-commerce platforms and corporate sites. One of the standout features of WordPress is its user-friendly interface. The dashboard is intuitive and easy to navigate, making it accessible even for those with limited technical expertise. Additionally, WordPress offers a vast selection of themes and plugins, which enable users to customize the look and functionality of their websites without needing to write any code. These themes and plugins cater to a wide range of needs, from enhancing visual appeal to adding complex functionalities. WordPress is also designed with search engine optimization (SEO) in mind. It provides numerous tools and plugins to help improve a site's visibility on search engines, which is crucial for attracting and retaining visitors. The platform benefits from an active and supportive community of developers, designers, and users who contribute to forums, create documentation, and share tutorials, ensuring that help is readily available.
