WordPress 24-Hour Trainer
WordPress 24-Hour Trainer

Author: George Plumley

Publisher: John Wiley & Sons

Published: 2011-10-13

Total Pages: 380

ISBN-13: 1118152964

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The eagerly anticipated second edition, completely updated for WordPress 3.1 As an open source content management system, WordPress allows users to easily build feature-rich web sites with no programming experience. This unique book-and-video package is a friendly, self-paced beginners guide to the latest release of WordPress. Lessons are focused on practical, everyday tasks that users will need to create and maintain their sites: entering new content, creating new pages, managing menus, making content search-engine friendly. Plus you'll find lots of tips based on years of experience teaching people to use WordPress. You'll also learn how to extend the functionality of WordPress by using the thousands of plugins available. Connecting to social media, creating membership and e-commerce sites, setting up events calendars, making your site mobile-friendly—these are just some of the plugins you'll be introduced to. Each lesson in the book is supplemented by an instructional video intended to enhance your learning experience. Plus, a trouble-shooting appendix addresses various issues to help you solve any challenges you may face. Note: As part of the print version of this title, video lessons are included on DVD. For e-book versions, video lessons can be accessed at wrox.com using a link provided in the interior of the e-book.

WordPress 24-Hour Trainer
WordPress 24-Hour Trainer

Author: George Plumley

Publisher: Wrox

Published: 2009-11-03

Total Pages: 312

ISBN-13: 0470599715

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Don't let WordPress intimidate you. WordPress 24-Hour Trainer is a unique lesson-based book that walks you through the essential parts of WordPress. Each lesson is streamlined to teach a specific aspect of WordPress, helping you to focus on just what you need in order to get the task accomplished. If you learn better visually, this book provides you with a video to accompany each lesson. This book is the perfect guide to Planning and preparing your site for WordPress Installing WordPress Writing, tagging, and publishing a post Working with the text editor Styling paragraphs and creating lists Working with media files Linking, aligning, and sizing an image Working with image galleries Adding video and audio Naming, scheduling, and managing posts Making your site stand out Helping others connect to your site Becoming search engine friendly Optimizing your site Backing up your site Installing and activating plugins

Build Your Author Platform
Build Your Author Platform

Author: Carole Jelen

Publisher: BenBella Books, Inc.

Published: 2014-05-13

Total Pages: 393

ISBN-13: 1939529255

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A great book is no longer enough. An author platform is the most powerful key to success in today's saturated market, and increasingly, publishers are demanding that new authors come to them with an existing audience of interested followers. Authors who are self-publishing have an even bigger need to build an engaged audience. Social media makes building the author platform easier than ever, but, unfortunately, most authors struggle to get it right. How can authors create their unique platform, connect with followers, write a manuscript, and grow their business? In Build Your Author Platform: The New Rules, top literary agent Carole Jelen and tech expert Michael McCallister apply their combined 35 years of expertise to outline 14 practical, hands-on steps to create a presence that will produce high book sales and expanded audience. From pre-publication through book launch and beyond, authors will learn how to: • Define goals and a unique brand • Employ successful website strategies, content, social presence, media authority, and training • Secure positive reviews • Attract viewers efficiently without cost Filled with detailed lessons, examples, success stories, and techniques used by marketing departments at major publishers, Build Your Author Platform is an indispensable guide for anyone looking for insight into publishing, promoting, and marketing books.

PHP and MySQL 24-Hour Trainer
PHP and MySQL 24-Hour Trainer

Author: Andrea Tarr

Publisher: John Wiley & Sons

Published: 2011-10-07

Total Pages: 506

ISBN-13: 1118172930

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Step-by-step lessons for using PHP and MySQL in a unique book-and-video combination Assuming no previous experience with PHP or MySQL, this book-and-video package is ideal reading for anyone who wants to go beyond HTML/CSS in order to provide clients with the most dynamic web sites possible. The approachable tone breaks down the basics of programming and PHP and MySQL in individual lessons starting with the installation of the programs necessary to run PHP. You begin with a static web site and then watch and learn as PHP functionality is added as you work through the lessons. When working with databases, the MySQL database is introduced with demonstrations that show how to interact with it. The accompanying videos enhance your learning experience, as each lesson in the book is portrayed in the video exercises. Lessons include: * Getting started with PHP * Setting up your workspace * Adding PHP to a web page * Learning PHP syntax * Working with variables * Debugging code * Working with complex data * Making decisions * Repeating program steps * Learning about scope * Reusing code with functions * Creating forms * Introducing object-oriented programming * Defining classes * Using classes * Using advanced techniques * Handling errors * Writing secure code * Introducing databases * Introducing MySQL * Creating and connecting to the * Creating tables * Entering data * Selecting data * Using multiple tables * Changing data * Deleting data * Preventing database security issues * Creating user logins * Turn the case study into a content management system Note: As part of the print version of this title, video lessons are included on DVD. For e-book versions, video lessons can be accessed at wrox.com using a link provided in the interior of the e-book.

Website Design and Development
Website Design and Development

Author: George Plumley

Publisher: John Wiley & Sons

Published: 2010-12-01

Total Pages: 386

ISBN-13: 1118013913

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A helpful book-and-video package for building and maintaining a successful Web site How do you know that you've done everything possible to create a unique, enriching, and successful Web site, particularly when you're hiring others to do it? With Website Design and Development, you'll feel confident that you’ve exhausted every facet of building a Web site. The clever question-and-answer format walks you through easily overlooked details, acting as a virtual consultant. You’ll get clear, easy-to-follow advice on everything from finding a host, design and layout, creating content, marketing, to staying secure. Each question features a rating as to how critical it is to the welfare of the site, allowing you to pick and choose where to spend your time and money, and the answers contain helpful illustrations as well as action points. In addition, your learning experience is further enhanced by the high-quality accompanying video. Contains professional advice for creating—and maintaining—a successful Web site Features an accompanying video that offers additional examples, commentary, and advice for each question. Lists questions you should ask yourself or your web developer and then presents clear, concise answers as well as helpful checklists Rates each topic as to its importance in the grand scheme of your Web site so that you can determine how to spend your time and money Website Design and Development answers the essential questions that need to be asked before creating a Web site.

How to Start a Home-based Business to Become a Work-At-Home Mom
How to Start a Home-based Business to Become a Work-At-Home Mom

Author: Georganne Fiumara

Publisher: Rowman & Littlefield

Published: 2011-11-08

Total Pages: 211

ISBN-13: 0762775653

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From making the decision to work at home to finding the right business for you, this comprehensive guide provides down-to-earth advice on every aspect of setting up and running a thriving home-based business to become a work-at-home mom. Learn all about writing for profit, inventing parent-related products, achieving a balance working at home with your children, and discovering everything you need to know about how to market yourself. Whatever your plans, large or small, each chapter can help you experience the satisfaction of establishing and building your own home-based business. Look for useful information throughout the book, including: Top Ten Home-Based Businesses for Moms Work-at-Home Moms’ Success Stories Tips for Work-at-Home Moms Helpful Glossary Chapter by Chapter Resources

HTML5 24-Hour Trainer
HTML5 24-Hour Trainer

Author: Joseph Lowery

Publisher: John Wiley & Sons

Published: 2011-09-23

Total Pages: 286

ISBN-13: 111804343X

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Easy-to-follow lessons and training videos for learning HTML5 HTML is the core technology for building web sites; the latest version opens the door to new levels of rich content and dynamic interactivity. This easy-to-follow book-and-DVD package is an ideal introduction to HTML5. Featuring straightforward lessons and expertly crafted training videos, this guide imparts the instruction you need to get started creating your own sites. HTML experts Joseph Lowery and Mark Fletcher cover the basic aspects of a web page, discuss the advantages of using CSS, and share examples of real-world web development to provide the foundation you need to start successfully constructing your own sites. HTML5 24-Hour Trainer: Details the new features and capabilities of HTML5 in a unique book-and-DVD combo Illustrates the dynamic nature of HTML5 and the Internet Features exercise files that are constructed with web standard-compliant code Boasts inclusive coverage of CSS to provide you with a more engaging learning experience Unveils each lesson in small, easily digestible portions so that you can get the most out of each one On the DVD Don't just learn—do! The lessons within the book are each accompanied by an instructional demonstration on the DVD—hours of video tutorials! You'll learn to: Create your first web page with HTML5 Add a title and meta tag Apply CSS to a page and check your CSS in a browser Link to a style sheet Separate text with headings and set the page font Incorporate images in a page Wrap text around an image Work with bulleted lists Build and style a table Enhance HTML with JavaScript Insert video and audio media Please see the DVD appendix for details and complete system requirements. Wrox guides are crafted to make learning programming languages and technologies easier than you think. Written by programmers for programmers, they provide a structured, tutorial format that will guide you through all the techniques involved.

How to Start a Home-based Mail Order Business
How to Start a Home-based Mail Order Business

Author: Georganne Fiumara

Publisher: Rowman & Littlefield

Published: 2011-06-01

Total Pages: 209

ISBN-13: 0762769122

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Everything you need to know to run a profitable and satisfying mail order business from your home. From painless business planning to achieving success in cyberspace, this book’s step-by-step methods are practical and easy to understand, and they will put you on the path to building your own home-based business. Whether you are looking to assess your personal skills, estimate your start-up costs, choose the right products, or stay profitable once you are in business, each chapter will guide you on every aspect of setting up and running a thriving home-based mail order business. Look for useful charts and worksheets throughout the book, including: Common Questions and Answers Profiles of Successful Businesses Expense Summaries Sample Press Release Direct Mail Checklist

Professional WordPress
Professional WordPress

Author: Brad Williams

Publisher: John Wiley & Sons

Published: 2012-12-17

Total Pages: 458

ISBN-13: 1118604385

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The highly praised resource returns with updated content, examples, and code downloads WordPress is the most popular self-hosted open source website software in use today, and the latest version makes it even simpler to operate. Packed with real-world examples for load balancing and multiusers, this esteemed resource replaces some of the more basic material with more advanced content. Every single chapter has been reworked to provide the most current and proper methods for developing and designing in WordPress. Coverage of HTML5, CSS3, and JavaScript and new chapters on custom post types, custom taxonomies, Multisite, and extensions of themes bring the content of this book completely up-to-date and provides you with all you need to deploy successful WordPress sites. Offers an overview of the WordPress system and describes what happens when a WordPress-generated web page is displayed Demonstrates extending WordPress through plugins and customizing it via themes Combines a developer view of user experience and optimization with the deployment requirements for performance, security, and measurement Includes code downloads and code samples from the book's website You'll be hard pressed to find a reliable resource with more advanced content than Professional WordPress, Second Edition!

Management and the Arts
Management and the Arts

Author: William J. Byrnes

Publisher: CRC Press

Published: 2014-09-19

Total Pages: 632

ISBN-13: 1317627008

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The fifth edition of Management and the Arts discusses the theory and practical applications from all arts management perspectives including planning, marketing, finance, economics, organization, staffing, and group dynamics. Revised to reflect the latest thinking and trends in managing organizations and people, this fifth edition features class-tested questions in each chapter, which help students to integrate the material and develop ideas about how the situations and problems could have been handled. Statistics and real-world examples illustrate all aspects of arts managements, from budgeting and fundraising, to e-marketing and social networking, to working effectively with boards and staff members. Case studies focus on the challenges facing managers and organizations every day, and "In the News" quotes provide real-world examples of principles and theories. Students in Arts Management university courses along with arts managers in a theatre, museum, dance company, and opera will gain useful insights into strategic planning, organization, and integrated management theories with this book.