Smart business leaders and managers know that companies with excellent processes get better results. Yet, most companies fail to follow a proven process or system for marketing on the Internet. Winning the Website War introduces business leaders to a Four-Step Process for getting results from their web marketing efforts. Discover how a company website and the Internet can drive success or failure when it comes to increasing sales, getting more leads, and retaining customers and clients.
MORE THAN 500,000 COPIES SOLD! Are your thoughts out of control--just like your life? Do you long to break free from the spiral of destructive thinking? Let God's truth become your battle plan to win the war in your mind! We've all tried to think our way out of bad habits and unhealthy thought patterns, only to find ourselves stuck with an out-of-control mind and off-track daily life. Pastor and New York Times bestselling author Craig Groeschel understands deeply this daily battle against self-doubt and negative thinking, and in this powerful new book he reveals the strategies he's discovered to change your mind and your life for the long-term. Drawing upon Scripture and the latest findings of brain science, Groeschel lays out practical strategies that will free you from the grip of harmful, destructive thinking and enable you to live the life of joy and peace that God intends you to live. Winning the War in Your Mind will help you: Learn how your brain works and see how to rewire it Identify the lies your enemy wants you to believe Recognize and short-circuit your mental triggers for destructive thinking See how prayer and praise will transform your mind Develop practices that allow God's thoughts to become your thoughts God has something better for your life than your old ways of thinking. It's time to change your mind so God can change your life.
How and when do military innovations take place? Do they proceed differently during times of peace and times of war? In Winning the Next War, Stephen Peter Rosen argues that armies and navies are not forever doomed to "fight the last war." Rather, they are able to respond to shifts in the international strategic situation. He also discusses the changing relationship between the civilian innovator and the military bureaucrat. In peacetime, Rosen finds, innovation has been the product of analysis and the politics of military promotion, in a process that has slowly but successfully built military capabilities critical to American military success. In wartime, by contrast, innovation has been constrained by the fog of war and the urgency of combat needs. Rosen draws his principal evidence from U.S. military policy between 1905 and 1960, though he also discusses the British army's experience with the battle tank during World War I.
Immediately after the armistice was signed in November, 1918, an American journalist asked Paul von Hindenburg who won the war against Germany. He was the chief of the German General Staff, co-architect with Erich Ludendorff of Germany’s Eastern Front victories and its nearly war-winning Western Front offensives, and he did not hesitate in his answer. “The American infantry,” he said. He made it even more specific, telling the reporter that the final death blow for Germany was delivered by “the American infantry in the Argonne.” The British and the French often denigrated the American contribution to the war, but they had begged for US entry into the conflict, and their stake in America’s victory was, if anything, even greater than that of the United States itself. But How America Won WWI will not litigate the points of view of Britain and France. The book will accepts as gospel the assessment of the top German leader whose job it had been to oppose the Americans directly - that the American infantry won the war - and this book will tell how the American infantry did it.
Chronicles the military operations and tactics of World War II in both the European and Pacific theaters from the Sino-Japanese War in 1937 to the surrender of Japan in 1945.
Slime entrepreneurs face off in an epic battle to see who can sell the most slime, while navigating sticky situations with friends and family. From the award-winning author of The House That Lou Built comes another story about a creative kid with something to prove. Alex Manalo and his dad have just moved back to Sacramento to revive their extended family's struggling Filipino market. While Alex likes helping at the store, his true passion is making slime! He comes up with his own recipes, playing with ingredients, colors, and textures, which make his slime truly special. Encouraged by a new friend at school, Alex begins to sell his creations, leading to a sell-off battle with a girl who previously had a slime-opoly. Winner gets bragging rights and the right to be the only slime game in town. But Alex's dad thinks Alex should be focused more on "traditional" boy pastimes and less on slime. As the new soccer coach, Dad wants Alex to join the team. Alex is battling on multiple fronts--with his new friends at school, and with his dad at home. It will be a sticky race to the finish to see who oozes out on top.
Updated for a new generation, a resource for overcoming sexual temptation shares the stories of men who have escaped sexual immorality and offers a practical plan for achieving sexual integrity.
Everyone knows: wars are getting worse, more civilians are dying, and peacemaking achieves nothing, right? Wrong. Despite all the bad-news headlines, peacekeeping is working. Fewer wars are starting, more are ending, and those that remain are smaller and more localized. But peace doesn’t just happen; it needs to be put into effect. Moreover, understanding the global decline in armed conflict is crucial as America shifts to an era of lower military budgets and operations. Preeminent scholar of international relations, Joshua Goldstein, definitively illustrates how decades of effort by humanitarian aid agencies, popular movements—and especially the United Nations—have made a measureable difference in reducing violence in our times. Goldstein shows how we can continue building on these inspiring achievements to keep winning the war on war. This updated and revised edition includes more information on a post-9-11 world, and is a perfect compendium for those wishing to learn more about the United States’ armed conflicts in Iraq and Afghanistan.
Trying to get your message heard? Build an iconic brand? Welcome to the battlefield. The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved minds and changed behavior—great stories. With insights from mythology, advertising history, evolutionary biology, and psychology, viral storyteller and advertising expert Jonah Sachs takes readers into a fascinating world of seemingly insurmountable challenges and enormous opportunity. You’ll discover how: • Social media tools are driving a return to the oral tradition, in which stories that matter rise above the fray • Marketers have become today’s mythmakers, providing society with explanation, meaning, and ritual • Memorable stories based on timeless themes build legions of eager evangelists • Marketers and audiences can work together to create deeper meaning and stronger partnerships in building a better world • Brands like Old Spice, The Story of Stuff, Nike, the Tea Party, and Occupy Wall Street created and sustained massive viral buzz Winning the Story Wars is a call to arms for business communicators to cast aside broken traditions and join a revolution to build the iconic brands of the future. It puts marketers in the role of heroes with a chance to transform not just their craft but the enterprises they represent. After all, success in the story wars doesn’t come just from telling great stories, but from learning to live them.
A collection of military history essays examining the philosophical side of war and the meaning of “victory.” What does it mean to win a war? How does this differ from a simple military victory? How have different cultures and societies answered these questions through history, and how can we apply these lessons? When considering how a war might be “won,” there are three big ideas that underpin how success can be measured: ownership, intervention for effect, and fighting for ideas. These three main themes also contain a series of sub-themes: internal and external, short-term and long-term, military success versus political success, and tactical outcomes versus campaign effects versus strategic success. This book examines the constituent parts of what may comprise “victory” or “winning” in war and then travels, chronologically, through a wide variety of historical case studies, further exploring these philosophical components and weaving them into a factual discussion. The authors of each chapter will explore the three big ideas within the context of their individual case studies, offering pointers as to where, within that framework, their case study may sit. The message of this book is not just an academic exploration for its own sake, but a vital aspect (both morally and practically) of the political and military business of the application of force. In short, know in advance how you wish to end before you start. “Comprising sixteen excellent and thought-provoking essays by eighteen noted military historians and former warriors, the book comprehensively examines the realities of war and the wide-ranging concepts of victory. At the same time, it offers a very good general history of warfare.” —Baird Maritime “[This book] can provide useful insights to anyone; students and subject matter experts alike can find something to gain from this book. Most importantly, its emphasis on contemporary warfare can provide consequential information for our current military and civilian leadership, if they are willing to hear it.” —Air & Space Power Journal
