Winning

Winning

Author: Jack Welch

Publisher: Harper Collins

Published: 2009-10-13

Total Pages: 388

ISBN-13: 0061757586

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A champion manager of people, Jack Welch shares the hard-earned wisdom of a storied career in what will become the ultimate business bible With Winning, Jack Welch delivers a wide-ranging, in-depth, no-holds-barred management guidebook about the tough strategic, organizational, and personal challenges that face people at every stage of their careers. Loaded with candid personal anecdotes, hard-hitting advice, and invaluable dos and don’ts, Jack explains his theory of business, by laying out the four most important principles that form the foundation of his success. Chapters include: How to Get Promoted, How to Think about Strategy, How to Write a Budget that Works, How to Work for a Jerk, How Find Work-Life Balance and How Start Something New. Enlivened by quotes from business leaders that Welch interviewed especially for the book, it’s a tour de force that reflects Welch’s mastery of execution, excellence and leadership.


Winning in Business with Enterprise Project Management

Winning in Business with Enterprise Project Management

Author: Paul C. Dinsmore

Publisher: Amacom Books

Published: 1998-12-31

Total Pages: 298

ISBN-13: 9780814404201

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Winning in Business With Enterprise Project Management is a breakthrough book that shows you how to harness the power of project management for your company ... turn it into an organizational philosophy (where companies are perceived as dynamic enterprises consisting of "portfolios of projects") ... and use it to plan and take care of daily business. With project management principles operating on an enterprise-wide level, your company will generate more organizational synergy, add speed to ongoing processes, boost productivity, and maximize growth - ultimately delivering faster, cheaper, and better products and services. And in the no-holds-barred business arena of today, there's no better way to ensure survival and prosperity.


Winning Her Business

Winning Her Business

Author: Bridget Brennan

Publisher: HarperCollins Leadership

Published: 2019-03-05

Total Pages: 234

ISBN-13: 1400209986

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Bridget Brennan, CEO of Female Factor, shows readers how to win sales and grow market share by creating a customer experience that appeals to the most powerful consumers: women. When people think about the world’s growth markets, they often envision countries like China and India. Yet they miss the largest one right here at home, no matter where you call home: women. With women driving 70 to 80 percent of consumer spending, it would seem an obvious strategy to learn how best to appeal to this continually expanding market. Common sense? Yes. Common practice? No. In Winning Her Business, Bridget Brennan, advisor to some of the world’s biggest brands and businesses, provides a roadmap for selling in a world dominated by the rise of women’s economic power. Brennan introduces The Four Motivators® Framework, which shows how every company can help customers feel: connected to them, their brand, and their business, inspired to buy from them specifically, confident in their buying decisions, and appreciated for their business. Showcasing best practices from brands as diverse as Lexus, Sephora, Allstate and the Minnesota Vikings NFL team, Winning Her Business offers invaluable insights into women as consumers and shows that almost all businesses have an opportunity to create an inclusive customer experience that inspires increased sales, referrals, and repeat business.


Business Plans That Win $

Business Plans That Win $

Author: Stanley R. Rich

Publisher: Harper Collins

Published: 1987-02-18

Total Pages: 244

ISBN-13: 0060913916

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If you're thinking of starting your own business -- or if you have a new idea that you want to convince your company to sell, build, or promote -- this book will provide you with all the information you need. Based on the expert approaches of the MIT Enterprise Forum, a nationwide clinic providing assistance to emerging growth companies, Business Plans That Win $$$ shows you how to write a business plan that sells you and your ideas. Enterprise Forum cofounder Stanley Rich and Inc. magazine editor David Gumpert use examples real business plans to answer the entrepreneur's most pressing questions about how to effectively present any product or service to potential investors to win their attention and financial support.


Sun Tzu for Women

Sun Tzu for Women

Author: Becky Sheetz-Runkle

Publisher: Simon and Schuster

Published: 2011-01-14

Total Pages: 224

ISBN-13: 1598699075

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In a new spin on an oft-studied classic, marketer and martial arts practitioner Becky Sheetz-Runkle reinterprets Sun Tzu's The Art of War for women in the workplace. The ancient Chinese warrior and military strategist penned the masterpiece about 2,500 years ago, but many business experts believe its precepts are as relevant in today's corporate environment as they were on ancient Chinese battlefields. Sheetz-Runkle extrapolates business lessons from Sun Tzu's maxims to help women build on their attributes, overcome obstacles and forward their careers. The book relies heavily on excerpts from the classic, along with the author's own pithy advice and stories of today's women who are the working world's modern generals. While much of the book's counsel is pretty well worn, getAbstract recommends women read this book to fortify themselves as they do battle in the corporate combat zone.


Vested

Vested

Author: Kate Vitasek

Publisher: Macmillan

Published: 2012-08-29

Total Pages: 237

ISBN-13: 0230341705

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What do Procter and Gamble, Microsoft, McDonald's and The Department of Energy have in common? They have all recently implemented a vested relationship with their partners and suppliers, leading to innovation and a better bottom line. Here authors Vitasek and Mandrodt show how P&G partnered with Jones Lang LaSalle to manage over 14 million feet of facilities in 60 countries and how the Minnesota Department of Transportation turned tragedy into success after the I35 bridge crumbled into the water by rebuilding the bridge with state-of-the-art design under budget in less time than anticipated, and much more. Working with partners is the future of business, and in this timely and original work, the authors show companies how to create vested agreements that brings success to everyone involved.


Winners are Driven

Winners are Driven

Author: Bobby Unser

Publisher: John Wiley & Sons

Published: 2004-05-03

Total Pages: 244

ISBN-13: 9780471647454

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Praise for WINNERS ARE DRIVEN "The basic principles in becoming a world champion automobile racer, successful businessman, and human being are exactly the same principles that must be utilized by anyone in order to attain success. The many examples of good sportsmanship, the emphasis on family, the importance of customers, and good customer relationships are so very important in life today. Unser is a man who has lived his life to the fullest, accomplished so very, very much, and yet been true to his friends, his family, his competitors, and is the epitome of success." -Barron Hilton, Chairman, Hilton Hotels "A wild ride with a racing legend. Bobby is still going 100 mph as he shares his life strategy for success. Nothing fancy, just good ol' Unser common sense." -Doug Sellars, Coordinating Producer, Fox Sports Net "As a member of a family involved in American automobile racing for over 80 years, I find Bobby Unser's Winners Are Driven unique in comparing what it takes to be successful in the racing world and how it applies to one's business and personal life. . . . With Bobby's insight and gut instincts he effortlessly crosses over from racing to life in general." -William D. Loadvine, Executive Director of Advancement, University of Southern California "Bobby's drive and passion have fueled his incredible success both on and off the track, and his story translates into invaluable life lessons for us all." -Jeff Bliss, President, The Javelin Group Former President/CEO Sara Lee Olympic Partnership "This book depicts the life of Bobby Unser from his humble beginnings in the heartland to his many accomplishments. It spells out the philosophy of the great American spirit, the driving force of professional sports, and the necessity of having the presence of outstanding leaders and human beings throughout the world today." -Gregory R. Dillon, Vice Chairman and Director Emeritus, Hilton Hotels "Over thirty-five years ago, early in my ABC Sports career, I first met Bobby Unser. As one of this country's premier drivers, Bobby seemed to be at or near the front of each race. While attaining renown on the track, off the track he was gracious to the media and racing fans. When he retired, we hired Bobby as ABC Sports's color commentator for Indianapolis-car racing. For nine years he performed very professionally and very colorfully. Bobby Unser, successful on the track and off . . . still going strong." -Dennis Lewin, Senior Vice President Broadcast Planning The National Football League


Outsmarting Google

Outsmarting Google

Author: Evan Bailyn

Publisher: Que Publishing

Published: 2011-03-16

Total Pages: 355

ISBN-13: 0132678683

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“There are millions of idiots running around calling themselves Gurus. Evan is different. He goes in and simply gets it done the right way—legally, quick, and smart. Every company I start goes through Evan. I’d be crazy not to use him.” —Peter Shankman Outsmarting Google Breakthrough Google site optimization techniques from one of the world’s leading authorities on SEO! If you aren’t at or near the top of Google searches, you won’t be found. Your companymight as well not exist. But many common Google “search optimization” techniques don’t work—or even make things worse. In Outsmarting Google, world-renowned search expert Evan Bailyn reveals real, gritty, up-to-the-minute tactics that helped him attract more than 50,000,000 visitors last year without spending a dime on advertising! You won’t find any unethical “black hat” tricks here: only proven techniques that reflect comprehensive testing and extraordinary insight into Google’s secret rules. Read this book: Discover the supercharged site optimization techniques Google doesn’t want you to know! New high-profit SEO solutions for every marketer, entrepreneur, and site owner! • Uncover SEO myths and outdated techniques that no longer work • Leverage Google’s deep knowledge of how and why people search • Integrate five core SEO ingredients: keywords, links, meta page title, URL structure, and time • Understand what’s really involved in choosing the best keywords • Acquire links that help, and avoid links from “bad neighborhoods” • “Age” your sites to build trust and escape the dreaded Google “sandbox” • Use Google AdWords to cost-effectively complement SEO and cover your “long tail” • Convert SEO results into paying customers • Optimize for Facebook, Twitter, and YouTube • Improve performance on Bing and Yahoo! without compromising your Google ranking • Prepare for brand-new trends in personalized and real-time search


Winning in Sports Business

Winning in Sports Business

Author: Michael Rasile

Publisher:

Published: 2020-12-07

Total Pages: 158

ISBN-13: 9781636766089

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Did you know that the movie Jerry McGuire ruined the sports agency business? In Winning in Sports Business, Michael Rasile shares what the nuances of the sports business landscape are like, and what people need to do to get into it. He shares stories from the movers and shakers in the sports business and details many different areas of the sports business world that are still untapped. This book will help answer these questions: What are the types of jobs/career paths in sports? Ever wonder where sports media is going? Where does all the money go in sports? Why is sports business so male dominated? How do I even get into the business side of sports? Winning in Sports Business is a must-read for anyone who wants to enter the sports business world. If you enjoy stories from high achievers, love the sports business world and want to know what's going on behind the scenes, or if you're interested in the general layout of one of the biggest industries on the planet, this is the book for you.