In the part one of 'Wine World Nashik' we are going to see ... ★ Festival Of Five Senses ★ Grapevines : A Lovestory Of Five Elements ★ Two Drinks One Story ★ ‘WineWalk’ on the Ramp of the Tongue ★ Terroir : The Soul Of Wine ★ Wine : Bottled Poetry ★ Wine ... Rain and Much More ★ WineWorld’s Foundation : Madhavrao More ★ Eleven Syllable Wine Mantra : माधवराव खंडेराव मोरे ★ WineGuru : Hambirrao Phadtare ★ Won The ‘Olivet’ But Lost The ‘Mount’ ★ Wine As Precious As Paithani Saree : Vinayak dada Patil ★ Hanging Of Wineries : Vinayak dada Patil ★ WinePicture In Hotel Taj Gateway : Grape to Glass ★ Wine Painting ‘Grape To Glass’ : Shishir Shinde
This established textbook explores how regions, and food industry, travel and hospitality companies present themselves to tourists experiencing the culture, history and ambience of a location through the food and wine it produces. It provides practical suggestions and guidelines for establishing a food-related tourism destination and business, discussing the environment, understanding the food tourist, supply issues, tours and tasting sessions, themed itineraries, planning and developing the tourist product, marketing and best practice strategies. It also includes numerous case studies from around the world and plentiful pedagogical features to aid student learning. If food and wine tourism is well planned, managed and controlled, it can become a real economic resource. Suitable for students in tourism and leisure subjects, the practical application provided in this book also makes it an ideal resource for those operating in the food and wine sector.
The concept of terroir is one of the most celebrated and controversial subjects in wine today. Most will agree that well-made wine has the capacity to express “somewhereness,” a set of consistent aromatics, flavors, or textures that amount to a signature expression of place. But for every advocate there is a skeptic, and for every writer singing praises related to terroir there is a study or a detractor seeking to debunk terroir as a myth. Wine and Place examines terroir using a multitude of voices and multiple points of view—from science to literature, from winemakers to wine critics—seeking not to prove its veracity but to explore its pros, its cons, and its other aspects. This comprehensive anthology lets the reader come to one's own conclusion about terroir.
The original and best, Hugh Johnson's Pocket Wine Book is the ultimate compact guide. Now in its 34th edition, it is the UK's number one wine book appealing to wine-lovers and professionals alike. It is the key reference for enthusiasts, investors and collectors and this year's edition boasts up-to-date news on more than 6,000 wines, growers, and regions, plus invaluable vintage information from experts around the world. A new colour supplement focuses on the array of wines from Spain,while a new section offers the reader alternative wines to try based on those they already drink. More than 200 of Johnson's favourites for 2011 are also included. Hugh Johnson's winning formula of insight, critical appraisal of the world of wine, plus vintage news has never been bettered. During the past four decades he has written many books that have become landmark titles, including his classic The World Atlas of Wine, co-authored with Jancis Robinson and published this year in a new compact format as The Concise World Atlas of Wine, and his Wine Companion, which is fully updated for 2010.
The continuous growth and expansion of the travel sector has brought about a greater need to understand and improve its various promotional tactics. Effectively employing these methods will benefit all manner of travel destinations and attract a larger number of tourists to these locations. Emerging Innovative Marketing Strategies in the Tourism Industry is an authoritative title comprised of the latest scholarly research on effective promotional tools and practices within the tourism sector. Featuring expansive coverage on a variety of topics from the use of information technology and digital tools to tourist motivation and economic considerations, this publication is an essential reference source for students, researchers, and practitioners seeking research on the latest applications, models, and approaches for promotion in the travel industry. This publication features valuable, research-based chapters across a broad range of relevant topics including, but not limited to, consumer search behavior, customer relationship management, smart technologies, experiential tourist products, leisure services, national brand images, and employment generation.
Inspired by Jules Verne’s classic adventure tale, celebrated editor-in-chief of The Wine Economist Mike Veseth takes his readers Around the World in Eighty Wines. The journey starts in London, Phileas Fogg’s home base, and follows Fogg’s itinerary to France and Italy before veering off in search of compelling wine stories in Syria, Georgia, and Lebanon. Every glass of wine tells a story, and so each of the eighty wines must tell an important tale. We head back across Northern Africa to Algeria, once the world’s leading wine exporter, before hopping across the sea to Spain and Portugal. We follow Portuguese trade routes to Madeira and then South Africa with a short detour to taste Kenya’s most famous Pinot Noir. Kenya? Pinot Noir? Really! The route loops around, visiting Bali, Thailand, and India before heading north to China to visit Shangri-La. Shangri-La? Does that even exist? It does, and there is wine there. Then it is off to Australia, with a detour in Tasmania, which is so cool that it is hot. The stars of the Southern Cross (and the title of a familiar song) guide us to New Zealand, Chile, and Argentina. We ride a wine train in California and rendezvous with Planet Riesling in Seattle before getting into fast cars for a race across North America, collecting more wine as we go. Pause for lunch in Virginia to honor Thomas Jefferson, then it’s time to jet back to London to tally our wines and see what we have learned. Why these particular places? What are the eighty wines and what do they reveal? And what is the surprise plot twist that guarantees a happy ending for every wine lover? Come with us on a journey of discovery that will inspire, inform, and entertain anyone who loves travel, adventure, or wine.
Explore the world’s most important white wines with this definitive compendium. Discover the delicious world of white wine with profiles of all the must-know varieties from Albarino to Viognier and styles from Bordeaux to Vinho Verde and dive deep into popular favorites, such as Chardonnay, Pinot Grigio, Prosecco, Riesling, Sauvignon Blanc, and Sherry. Peppered with engaging facts and figures, each chapter surveys one grape or blend, featuring all-inclusive at-a-glance information that tells you what to expect in the glass, suggested food pairings, and hundreds of recommended wines, from cheerful bargains to worthy splurges. Detailed essays offer capsule histories of each variety or style, including its origins, favored growing conditions, notable countries and regions that produce it, and typical characteristics. Winemakers and other industry experts share their wisdom alongside gorgeous photography that brings the vineyards, grapes, and bottles vividly to life. Complete with a handy checklist to track the delectable wines that you taste, White Wine is the perfect resource to help you enjoy the best white wines in the world.
Ramp Up is a comprehensive study of the business of Indian fashion. With well-researched details on volume, revenues, growth, and manufacturing strength, this book takes a close look at one of India’s fastest growing and most glamorous industries—fashion. As Indian fashion faces the challenge of building brands and creating a range of products that reflect our heritage in textile, tradition, and history in the present age of rapid change and development, Ramp Up provides invaluable insights into the business models of the biggest business labels in the country. It charts out the investment opportunities in each business and also deals with back-end processes that support the main body of fashion. In addition, the book also talks about how word of mouth can be used as a powerful marketing tool in countries like India and Pakistan, which have a strong oral tradition .
This wine book provides comprehensive coverage on all aspects of wine making, and puts wine, wine-making and wine drinking into historical perspective.
Wine tourism or enotourism or oenotourism or winery tourism or vinitourism is a special interest tourism that empowers local culture and spawns business opportunities for the local community. The comprehensive Routledge Handbook of Wine Tourism offers a thorough inquiry into both regular and emerging issues of wine tourism. Modern wine tourism extends beyond the mere cultivation of grapes and the production and selling of wine. The Routledge Handbook of Wine Tourism examines the complex interplay of market profiling, sustainable regional development, and innovative experiential marketing constructs which, when successful, contribute to the growth and sustainable evolution of global wine tourism. This handbook examines how the success of various enotourism events such as vineyard visits, winery tours, wine festivals and wine trails can stimulate the development of wine-producing regions and territories. Incorporating the latest philosophies and research themes, this handbook will be an essential reference for students, researchers, academics and industry practitioners of hospitality and tourism, gastronomy, management, marketing, cultural studies, development studies, international business and for encouraging dialogue across disciplinary boundaries.
