This collection of essays comprises a number of case studies from key wine-growing regions and countries around the world. Contributors focus on the development of the wine business and its overall importance and impact in terms of the regional and domestic economy and the international economy
The Globalization of Wine is a one-stop guide to understanding wine across the world today. Examining a broad range of developments in the wine world, it considers the social, cultural, economic, political and geographical dimensions of wine globalization. It investigates how large-scale changes in production, distribution and consumption are transforming the wine that we drink. Comprehensive background discussion is complemented by vivid case study chapters from a variety of international contributors. Many different countries and regions are covered, including China, the USA and Hong Kong, as are key themes, debates and controversies in contemporary wine worlds. Innovative, up-to-date and interdisciplinary, The Globalization of Wine illustrates the diversity and complexity of wine globalization processes across the planet, both in the past and at the present time. It is essential reading for academics and students in food and drink studies, sociology, anthropology, globalization studies, geography and cultural studies. It also provides a jargon-free resource for wine professionals and connoisseurs.
"This work will appeal to students enrolled in wine marketing and business courses, those studying industrial organization, and economists and other social scientists interested in case studies of globalization at work. As well, wine industry participants interested in understanding the reasons behind the recent dramatic developments in the industry will find this book of great value."--BOOK JACKET.
This work describes California-based wine producer Robert Mondavi's failure to set up business in a small, world-renowned wine-producing village in southern France. The 'Mondavi affair' illustrates the importance of culture, history, geography and economic and political systems in conditioning our spirit of enterprise and the way we do business.
"The Influence of Wine on Society" explores the rich and multifaceted history of wine and its profound impact on diverse spheres of human life. From its role in ancient rituals and modern celebrations to its influence on economics and culture, this book details how wine has been a symbol of luxury, sophistication, and community throughout the centuries. With an in-depth look at its role in health, politics, and technology, this work invites the reader on an exciting journey through the history and culture of wine, revealing how a simple beverage can have such a broad and lasting impact on society.
"Wine and Society: The social and cultural context of a drink examines the cultural forces which have shaped both how wine is made and the way in which it is consumed. It's divided into four parts and illustrated by case studies from around the world."--BOOK JACKET.
In this anthology, editors Kym Anderson and Vicente Pinilla have gathered together some of the world's leading wine economists and economic historians to examine the development of national wine industries before and during the two waves of globalization. The empirically-based chapters analyse developments in all key wine-producing and consuming countries using a common methodology to explain long-term trends and cycles in wine production, consumption, and trade. The authors cover topics such as the role of new technologies, policies, institutions, as well as exchange rate movements, international market developments, evolutions in grape varieties, and wine quality changes. The final chapter draws on an economic model of global wine markets, to project those markets to 2025 based on various assumptions about population and income growth, real exchange rates, and other factors. All authors of the book contributed to a unique global database of annual data back to the mid-nineteenth century which has been compiled by the book editors.
Wine is an art, a craft, a science, and a delicious part of life enjoyed by millions of people. But it is a global industry, too. In Wine Wars II economist Mike Veseth shows how globalization, commodification, and the "revenge of the terroirists" help determine what's in your wine glass - and how wine's triple crisis threatens the soul of wine.