Internet Book Watch: Will It Sell? was specifically written for anyone considering bringing their invention to market. A key consideration in marketing a new idea or product is to determine its profitability, especially before investing capital on a patent. James White's practical, "reader friendly" informational manual will provide the non-specialist general reader with inexpensive techniques and practical steps to take in assessing whether or not their invention will be commercially viable. Fundamental issues are clearly addressed such as what a patentable invention is, the step for "idea development" and "product development"; advertising claims, getting professional help, even doing your own patent search. Dozens of Internet resources are provided with instructions for how best to utilize them. If you have an idea or an invention that you want to make money with, begin by a carefully reading of James White's Will It Sell?
Joe Girard was an example of a young man with perseverance and determination. Joe began his working career as a shoeshine boy. He moved on to be a newsboy for the Detroit Free Press at nine years old, then a dishwasher, a delivery boy, stove assembler, and home building contractor. He was thrown out of high school, fired from more than forty jobs, and lasted only ninety-seven days in the U.S. Army. Some said that Joe was doomed for failure. He proved them wrong. When Joe started his job as a salesman with a Chevrolet agency in Eastpointe, Michigan, he finally found his niche. Before leaving Chevrolet, Joe sold enough cars to put him in the Guinness Book of World Records as 'the world's greatest salesman' for twelve consecutive years. Here, he shares his winning techniques in this step-by-step book, including how to: o Read a customer like a book and keep that customer for life o Convince people reluctant to buy by selling them the right way o Develop priceless information from a two-minute phone call o Make word-of-mouth your most successful tool Informative, entertaining, and inspiring, HOW TO SELL ANYTHING TO ANYBODY is a timeless classic and an indispensable tool for anyone new to the sales market.
Look out for Daniel Pink’s new book, When: The Scientific Secrets of Perfect Timing #1 New York Times Business Bestseller #1 Wall Street Journal Business Bestseller #1 Washington Post bestseller From the bestselling author of Drive and A Whole New Mind, and teacher of the popular MasterClass on Sales and Persuasion, comes a surprising--and surprisingly useful--new book that explores the power of selling in our lives. According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than fifteen million people earn their keep by persuading someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight. Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others. Like it or not, we’re all in sales now. To Sell Is Human offers a fresh look at the art and science of selling. As he did in Drive and A Whole New Mind, Daniel H. Pink draws on a rich trove of social science for his counterintuitive insights. He reveals the new ABCs of moving others (it's no longer "Always Be Closing"), explains why extraverts don't make the best salespeople, and shows how giving people an "off-ramp" for their actions can matter more than actually changing their minds. Along the way, Pink describes the six successors to the elevator pitch, the three rules for understanding another's perspective, the five frames that can make your message clearer and more persuasive, and much more. The result is a perceptive and practical book--one that will change how you see the world and transform what you do at work, at school, and at home.
The ultimate all-in-one guide to making your writing dreams come true! Want to publish a novel or earn an income as a writer, but not sure how to go about it? In this book, authors Allison Tait and Valerie Khoo -- co-hosts of the popular So You Want To Be A Writer podcast -- will give you the steps you need to make your dream a reality. This is not a book about how to write. It's a book about how to be a successful writer. Inside, you'll discover the exact skills you need to make it as a writer including how to connect with people who will help your career grow, plus productivity tips for fitting everything into your already busy life. You'll also explore how to keep your creative juices flowing and where to find other writers just like you. This book lays out a blueprint to help you get started and thrive in the world of words. With advice from over 120 writers, you'll tap into proven wisdom and find the path that will lead YOU to success! Chapter 1: Ready to be a writer? Chapter 2: Your first few steps into the world of writing Chapter 3: What kind of writer do you want to be? Chapter 4: What skills do you need? Chapter 5: Finding your tribe Chapter 6: Where to find ideas Chapter 7: Dealing with other people Chapter 8: Do you want to go on a date? Chapter 9: How to make time to write Chapter 10: How to be creative when you're tired Chapter 11: Technology is your friend Chapter 12: What do you really want? Chapter 13: Don't just take our word for it Chapter 14: So now what? So You Want To Be A Writer is a beginner's guide for people who want to be writers. Like all good non-fiction books, we've broken it into sections so you can dip in and out as needed or read it from start to finish. We'll walk you through each stage, from deciding what kind of writer you want to be (don't laugh, this is a big question!), where to get ideas and how to share your writing dream with other people. We'll take you through how to get the words written, finding your writing community (and why you need one), harnessing your creativity, how to use technology and the business of being a writer. You'll discover tips about the writing process, getting the first publishing deal, dealing with editors, writing the book and everything in between, by authors such as Liane Moriarty, Michael Robotham, Nick Earls, Charlotte Wood, Jane Harper, Di Morrissey, Garry Disher, Jaclyn Moriarty, Andy Griffiths, Jackie French, Veronica Roth, Jay Kristoff and more. Literary authors, commercial fiction authors, non-fiction authors, publishers, agents, crime authors, romance authors, children's authors, young adult authors, freelance writers, content writers - you name it, we've got them, Australian and international. This is a masterclass in writing and an incredible resource in itself. So what are you waiting for? If you want to be a writer, the time to start is now!
You have a home-run startup idea and a whip-smart team to execute it. Everything should be in place to kick-start your company and secure funding. However, there is one more step that can make or break the entire deal: the pitch. Founders everywhere struggle to nail the perfect pitch to garner VC backing, and this book is here to help. Pitch Perfect by Haje Jan Kamps expertly teaches you how to tell your startup’s story. To raise venture capital, it is absolutely crucial that your foundation is a story that is accessible, compelling, and succinct. Kamps uses his invaluable experiential knowledge to guide you through your presentation, from slide deck specifics to storytelling details to determining a fundamental philosophy for your business. In the process of creating and formulating a pitch deck and the story to go with it, founders often discover deep flaws in their business idea. Perhaps the market is non-existent. It could be that the “problem” isn’t worth solving. Maybe the idea is so simple that it would be too easy to copy. Maybe it’s already been done, or the team simply is not up to the job. Pitch Perfect has all of those bases covered so that you can excel. How do you convince an institutional investor to part with their money and fund your company? The small block of time you are given for a pitch holds your startup’s future in its grasp. Learn how to craft your startup story in a way that will get people to lean into your message with Pitch Perfect. Your dream is only one pitch away.
Walter Klein can't stop thinking about death. He wonders what would happen if he stuck a knife in his toaster. He wonders if his latest elevator ride will end in the cable snapping and everyone plummeting to their doom. He wonders if today will be the day he dies, but he knows it won't be from a toaster or an elevator. It will be from the cancer. He has refused treatment, and soon the cancer will take him away. There is no hope left. When Walter finally passes on, after a painfully ordinary day full of a million little regrets, he has no idea what awaits him. The first person Walter meets on his journey is his guide, Vincent. As the two men make their way through different planes of existence and contemplate the true meanings of life and death, something surprising will happen. Vincent begins to see Walter as a friend. The adventures that await the lonely spirit and his steadfast guide will change both of their hearts and reveal the truth about human nature. Writer Joseph Rauch uses Walter and Vincent to weave an intricate story about spirituality, death, grief, and love.
We show you how to: Be an effective face to face and social networker Make effective telephone sales calls Conduct productive meetings Make powerful PowerPoint presentations Successfully negotiate and close the deal There are many guide books that support sales people and small business in advising them of what they should do not what to do. CanSellWillSell aims to give you a single reference point to give you the confidence, tools and techniques to know how to achieve success in sales. This guide is for business owners who don't have a background in sales, but value its importance and for sales people needing a reminder of the basics of effective selling. The content comes from a combination of lessons learned, experiences enjoyed and advice received from over 30 years experience in sales, sales management and sales training. Bringing all this together to provide a step by step guide to the sales process has a simple aim to share best practice in an easily to follow format and support you in your sales activities.
