Why Competitors Matter for Market Orientation
Why Competitors Matter for Market Orientation

Author: Hans Eibe Sørensen

Publisher:

Published: 2009

Total Pages: 0

ISBN-13:

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Purpose - This paper aims to investigate whether it is meaningful to decompose market orientation into customer orientation and competitor orientation, and what possible implications this decomposition may have for researchers and business practitioners. Design/methodology/approach - Through a review of existing market orientation research, two of its salient dimensions, customer orientation and competitor orientation, are theoretically investigated. Then, two symmetric component measures are developed and tested on 308 manufacturing firms in a cross-sectional questionnaire survey, supplemented with census data. Findings - Empirical evidence reveals that, while competitor orientation is positively related to a firm's market share, a customer orientation is detrimental to a firm's return on assets for firms in less competitive environments. Research limitations/implications - The study advocates moving beyond "global" measures of market orientation and focusing on symmetric component measures of customer orientation and competitor orientation when investigating a firm's performance differentials. The study's cross-sectional setting limits inference about causality among the constructs. Practical implications - Customer versus competitor orientation appears to be contingent on a firm's competitive environment, which indicates that market orientation and its components are not necessarily equally relevant for firms with different strategies and in different environments. Originality/value - The paper introduces and empirically tests two novel symmetric component measures of customer orientation and competitor orientation. Academicians are provided with insights with respect to the content and symmetry of component measures of the market orientation construct and their relation to firm performance. Furthermore, business practitioners are given a more solid foundation for better allocation of resources to their customer and competitor-oriented activities.

Developing a Market Orientation
Developing a Market Orientation

Author: Rohit Deshpande

Publisher: SAGE

Published: 1999-04-13

Total Pages: 330

ISBN-13: 0761916938

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Market orientation is best defined as an organization-level culture, a set of shared values and beliefs about putting the customer first in business planning. This book demonstrates the importance of market orientation on organizational culture (the shared set of values for putting customers first), on strategy (the creation of superior value for a firm's customers), and on tactics (the set of cross-functional activities directed at creating and satisfying customers).

Market Orientation & Service Quality
Market Orientation & Service Quality

Author: Renu Jadon

Publisher: Exceller Books

Published:

Total Pages: 120

ISBN-13:

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The book follows a clearly formulated methodological structure to introduce the subject to the research scholars and students. It follows a comprehensive, logical approach to explain the concept. The book also incorporates various aspects related to market orientation and service quality. It will definitely help the scholars who are doing research in this direction.

Market Orientation
Market Orientation

Author: Martin Hingley

Publisher: CRC Press

Published: 2016-05-06

Total Pages: 394

ISBN-13: 131710045X

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Marketing orientation is both the key objective of most food producers and their biggest challenge. Connecting food and agricultural production with the changing needs and aspirations of the customer provides the means to ensure competitive advantage, resilience and added value in what you produce. But market orientation is not something that you can just buy in or bolt on to what you do. Market orientation is a matter of changing the culture of your organisation; finding ways of learning more about your customers and understanding their needs; changing your development and reward systems to educate your employees; it may also involve significant changes to your production processes. This comprehensive collection of original research explores the challenges and opportunities associated with market orientation along the food supply chain; from the animal feed industry to meat retailing and from organic foods to old world wines. All the chapters provide exceptional insight into understanding how market orientation can benefit food suppliers and how it is essential for long-term success.

Market Orientation as a Method to Obtain Competitive Advantage in Organizations
Market Orientation as a Method to Obtain Competitive Advantage in Organizations

Author: Célia De Sousa Vala

Publisher:

Published: 2013

Total Pages: 28

ISBN-13:

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In a global context, each day more competitive, products life circles are shorter, consumers possess a higher level of information and demanding and companies as well as other types of organizations are confronted with new competition paradigms, needing to find new ways of competing and being in the market. In this sense, organizations need to assure their permanence in the market, gathering all the conditions to compete with concurrence. Market orientation offers multiple benefits to organizations contributing to the development of competitive advantages, reinforcing their own competitiveness.This investigation analyses the importance of market orientation in the creation of competitive advantages.Based on a sample of 250 companies of the region of Leiria, in the center of Portugal, it was not concluded that company's market orientation contribute in a positive way to the development of competitive advantages. Based on these results, recommendations are presented for future research.

Market Orientation in Food and Agriculture
Market Orientation in Food and Agriculture

Author: Klaus Günter Grunert

Publisher: Springer Science & Business Media

Published: 2012-12-06

Total Pages: 288

ISBN-13: 1461313015

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In the fall of 1990, the Danish government started a comprehensive research pro gramme to improve the competitiveness of the Danish food sector: The Research and Development Programme in the Danish Food Sector (Det F!Ildevareteknologiske Forsk nings- og Udviklingsprogram, F0TEK). The programme was based on a combination of basic research to be carried out by universities and other research institutions, and a series of collaboration projects between researchers and food companies. The programme was originally designed as a technological research programme. However, in the planning phases of the research programme, the view that the development of new technologies and products may not be sufficient to improve competitiveness made some ground. A small comer of the overall research effort was therefore set aside for market-oriented research. This comer was filled by the research programme Market-based process and product innovation in the food sector (MAPP). MAPP was a joint research programme in which researchers from several Danish universities and business schools participated; it was coordinated by the Aarhus School of Business. MAPP set out to achieve a difficult task: to conduct high quality research on various aspects of the marketing of food products, to do so in cooperation with food companies, and to win under standing and recognition from the colleagues in the food technology departments.

Operational Research in Business and Economics
Operational Research in Business and Economics

Author: Evangelos Grigoroudis

Publisher: Springer

Published: 2016-07-29

Total Pages: 292

ISBN-13: 3319330039

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This book gathers a selection of refereed papers presented at the 4th International Symposium and 26th National Conference of the Hellenic Operational Research Society. It highlights recent scientific advances in operational research and management science (OR/MS), with a focus on linking OR/MS with other areas of quantitative methods in a multidisciplinary framework. Topics covered include areas such as business process modeling, supply chain management, organization performance and strategy planning, revenue management, financial applications, production planning, metaheuristics, logistics, inventory systems, and energy systems.

Pricing
Pricing

Author: Kent B. Monroe

Publisher: McGraw-Hill College

Published: 2003

Total Pages: 658

ISBN-13: 9780072528817

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"Kent Monroe's new edition of Pricing: Making Profitable Decisions marks the return of this classic introduction to the foundations of pricing. Designed to teach you an integrative framework for making pricing decisions, the Third Edition represents a substantial revision of the previous edition. With new topics such as price wars, value-oriented pricing, and competitive signaling incorporated into the text's unique consumer behavior focus, this edition not only focuses on economic reasoning but it also shows you the influences and behaviors behind pricing and how companies and consumers determine the right price for a product or service." "Classroom tested and proven throughout the world in executive seminars, Pricing: Making Profitable Decisions presents clear-cut examples and provides an understandable basis for analyzing pricing alternatives within legal and corporate constraints."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved

Principles of Marketology, Volume 2
Principles of Marketology, Volume 2

Author: Hashem Aghazadeh

Publisher: Springer

Published: 2017-04-28

Total Pages: 741

ISBN-13: 1137548339

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Principles of Marketology, Volume 2 focuses on the practical aspect and demonstrates the applications of marketology referring to market orientation, internal marketing, business, market and competitive analysis concepts and techniques. Then the modern marketology and its developments in the future are discussed. At the of this volume as the appendix, a handbook of marketology is presented in which a practical manual including simple and summarized descriptions of different needed parts and worksheets for executing marketology in an organization is depicted.