What the New Breed of CMOs Know That You Don't
What the New Breed of CMOs Know That You Don't

Author: MaryLee Sachs

Publisher: Routledge

Published: 2016-03-03

Total Pages: 267

ISBN-13: 1134761279

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This book should be viewed as a primer for any new or aspiring CMO, C-suite peer to marketing, or marketer looking to ’up their game’, and as such it provides a range of ideas, concepts, approaches and considerations from a wide range of CMOs who are driving significant transformation within their organizations. The chief marketing officer is arguably the least understood role in the C-suite by both the outside world and internal audiences. Job specifications differ widely - much more than for the chief executive officer (CEO), chief financial officer (CFO), or chief talent officer. This book helps to define parameters for both B2C and B2B marketers and points to some game-changing strategies designed to lead change and deliver success. Following the success of her first book, The Changing MO of the CMO, MaryLee Sachs has drawn on her research and interviews with some of the most inventive new CMOs from companies in established and emerging markets. What the New Breed of CMOs Know that You Don’t speaks to the future of marketing, the strategic value of the function and the role of the CMO.

What's Your Business?
What's Your Business?

Author: Dr Claire T Tomlins

Publisher: Ashgate Publishing, Ltd.

Published: 2014-09-28

Total Pages: 329

ISBN-13: 1472417461

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What’s Your Business? offers a comprehensive pathway through corporate design, clarifying the relationship between corporate design and corporate strategy and the terms identity, brand, image, communication and reputation. It explores the impact of developing digital technology on brand creation which uniquely positions a business in a marketplace, through symbolic and coherent design. By combining corporate and design strategy with creativity, Claire Tomlins illustrates the subject’s diversity. She ensures businesses set goals, strategies and plans and that they take care in selecting an identity to spark the corporate design strategy and creative inputs for marketing purposes; including design management, measurements and IP topics. This book explains to business people, designers and students why design is important and where each of their skills are required within the corporate environment.

Leading the Customer Experience
Leading the Customer Experience

Author: Ms Sarah Cook

Publisher: Ashgate Publishing, Ltd.

Published: 2015-09-28

Total Pages: 193

ISBN-13: 1472447697

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Leading the Customer Experience explores the relationship between leadership behaviour and exceptional service. Most organisation’s strategic aims and goals centre on the delivery of excellent service. Loyal customers not only keep buying from a company but also recommend the business to others. It is clear that managers and leaders throughout an organisation have a key influence on the experience that customers receive. How leaders behave has a direct impact on their team's motivation to go the extra mile to deliver excellent service for the customer. Sarah Cook’s vision for Leading the Customer Experience is to provide practical advice, tools and techniques for managers in how to effectively lead and motivate their team to deliver the best possible customer service. This book encapsulates her research on the behaviours of leaders who successfully create an environment where employees deliver exceptional service and she brings a pragmatic and business focused approach to the topic.

Shoppernomics
Shoppernomics

Author: Mr Colin Harper

Publisher: Gower Publishing, Ltd.

Published: 2014-09-28

Total Pages: 331

ISBN-13: 1472424875

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The journey to purchase for the family shop or the B2B buyer is impacted by media, advice, packaging and trial. The sales and marketing challenge is what to say, and where to say it. Shoppernomics, based on research and case studies from US and UK, examines the path taken by the potential buyer. The authors describe the key drivers and barriers on the journey to purchase. They identify the need to get key messages, key partners and key media all working together, and a framework for success. The authors challenge the budget split between sales and marketing as possibly the largest barrier to successful shopper marketing and identify core stores and the areas they serve as being equally important targets for investment. Shoppernomics provides the manual for achieving successful companies serving happy and loyal customers, as the ultimate goal for manufacturers, retailers and brands. It reminds marketers that it is what customers take from their product or service that is important, not what they think they are delivering. It reminds sales people that nothing is more important than matching supply and demand in the eyes of the customer regardless of who actually makes the ultimate sale. Shoppernomics is designed to deliver fast results for companies prepared to recognise that they are not perfect, and go the extra mile to find out why.

Popular Mechanics
Popular Mechanics

Author:

Publisher:

Published: 1999-01

Total Pages: 128

ISBN-13:

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Popular Mechanics inspires, instructs and influences readers to help them master the modern world. Whether it’s practical DIY home-improvement tips, gadgets and digital technology, information on the newest cars or the latest breakthroughs in science -- PM is the ultimate guide to our high-tech lifestyle.

Advances in Building Energy Research
Advances in Building Energy Research

Author: Mat Santamouris

Publisher: Earthscan

Published: 2013-07-23

Total Pages: 268

ISBN-13: 1849770379

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'Several high quality scientific journals are published in the area of building energy and indoor/outdoor environment; however, one has been missing. Advances in Building Energy Research fills the gap. I recommend ABER to all technical libraries, research institutes and universities. It should also be used by construction companies and those manufacturing building materials and building products.' Professor Olli Seppi? nen, President of REHVA (Federation of Heating and Air-conditioning Associations) 'Advances in Building Energy Research is a unique index. It will be an inexhaustible resource for energy related sciences and a continuous inspiration for architects around the world.' N. Fintikakis, Architect and Director of UIA-ARES WP (Architecture and Renewable Energy Sources) Advances in Building Energy Research (ABER) offers state-of-the-art information on the environmental science and performance of buildings, linking new technologies and methodologies with the latest research on systems, simulations and standards.As stringently reviewed as a journal but with the breadth of a book, this annual volume brings together invited contributions from the foremost international experts on energy efficiency and environmental quality of buildings. Spanning a broad range of technical subjects, this is a 'must have' reference on global developments in the field, suitable for architects and building engineers, environmental engineers, industry professionals, students, teachers and researchers in building science, technical libraries and laboratories.

Windows Server Administration Fundamentals
Windows Server Administration Fundamentals

Author: Crystal Panek

Publisher: John Wiley & Sons

Published: 2019-10-28

Total Pages: 400

ISBN-13: 1119650682

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Did you know, 91% of hiring managers consider certification as part of their hiring requirements? IT Professionals who are new to the industry need a strong foundational understanding of the fundamentals before moving on towards more challenging technology certifications. This book covers everything you need to know about understanding how to manage windows servers and storage along with monitoring and troubleshooting servers as well. Written to the Windows Server Administration Fundamentals MTA Certification, it is a recommended entry point into IT certification. This book covers the basics of Windows Server Administration. Each chapter closes with a quiz to make sure you can practice exam questions and test your knowledge begore moving to the next section. We start by discussing what a server is and does by providing an in-depth overview including installation of Windows Server 2016. There are sections dedicated to the following: Preforming configurations and managing your Windows Server, by configuring your IP address settings and managing devices and device drivers. Managing your storage, by identifying storage technologies, understanding disk structure, and using disk management tools. Monitoring and troubleshooting servers, by managing information technology, and understanding performance, backups and preforming server repair. Overview of popular Windows network services and applications, like understanding remote access, server virtualization, and introducing remote administration. IT Professionals looking to understand more about Windows Server Administration will gain he knowledge to effectively install and manage a Windows Server including basic troubleshooting. Thanks to some troubleshooting tools and tops it will be easier to apply the skills in real world situations and feel confident when taking the certification.

Popular Mechanics
Popular Mechanics

Author:

Publisher:

Published: 1999-01

Total Pages: 128

ISBN-13:

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Popular Mechanics inspires, instructs and influences readers to help them master the modern world. Whether it’s practical DIY home-improvement tips, gadgets and digital technology, information on the newest cars or the latest breakthroughs in science -- PM is the ultimate guide to our high-tech lifestyle.