This book is a thorough account of Hermann Zapf's contributions to the artistry and success of Hallmark Cards, an experience that is now fully blended into the company's rich heritage.Since the late '70s, designer Rick Cusick has provided, in articles and presentations, most of what has been written about the Hallmark/Zapf association. This beautifully illustrated book is a tribute to Zapf's own philosophy that the artist's challenge is to ensure, despite technology and mass production, that beauty is never lost.RICK CUSICK is Manager of Font Developoment for Hallmark as well as a respected designer, calligrapher and teacher working with the University of Kansas.
Add Beautiful Effects to Your Brush Lettered Artwork and Enhance Your Hand Lettering Fantastic brush lettering artwork is right at your fingertips—and far easier to achieve than you think—with renowned lettering artist Chrystal Elizabeth’s simple step-by-step guide. In Brush Lettering Made Simple, she reveals her secrets to mastering a vast array of brush lettering techniques, including di erent fonts, styles, flourishes, e ects and mediums. You’ll begin with the basics—how to form letters, then connect them to form words—and work your way up to more tricky techniques, such as lettering with watercolors, as well as how to make your lines and transitions as smooth as a professional lettering artist. Learn how to create the most popular brush lettering e ects, such as galaxy, ombre and blended colors, and how to add drop shadows behind your text to make your words really pop! Chrystal also shows you how to bring beauty and depth to your lettering projects with colorful backgrounds and borders. Doodling is encouraged in this interactive workbook, which features special high-quality art paper and beautifully bordered blank pages where you can practice your new skills. With more than 45 easy-to-follow tutorials, you’ll be creating elegant, professional-looking lettering projects in no time.
Say it with chalk! Learn the art of hand-drawn chalk lettering from an Etsy superstar in a book complete with chalkboards! Ubiquitous at boutiques and cafés, on Etsy and Pinterest, in stationery and home decor, the art of chalk lettering is hotter than ever. Valerie McKeehan, an Etsy standout, teaches us everything we need to know to create gorgeous hand-drawn chalk designs. In over 60 lessons, learn the ABCs of lettering (literally) and basic styles: serif, sans serif, and script. Next, how to lay out a design, combine various styles into one cohesive piece, and add shadows and dimension. Master more advanced letter styles, from faceted to ribbon to “vintage circus.” Use banners, borders, flourishes. And finally, 12 projects to show off your newfound skills, including a Winter Wonderland Snow Globe; a smartphone-themed birthday card to text friends and family; a one-of-a-kind party invitation to create, photograph, and mail; and a bake sale sign guaranteed to put everyone who sees it in the mood for a cupcake! The book is also a practice space, with three foldout “chalkboards”—the inside cover and foldout back cover are lined with blackboard paper.
Typography is always one of the designer's first considerations when it comes to making a statement, and in recent years the world of lettering and type has exploded in an unprecedented wave of creative discovery. Contemporary artists, typesetters, and designers of all kinds are exploring new horizons in illustrated and hand-drawn lettering, digitally rendered lettering, and 3D lettering. This collection—large in scope but petite in size—surveys the recent lettering renaissance, showcasing a diverse range of talent in gorgeous, eye-catching examples and profiling today's innovators. In a stunning little package that expertly combines a handmade feel with a modern aesthetic, this is the ultimate inspirational collection of contemporary lettering for design buffs and type enthusiasts alike.
Practice your brush pen lettering til you’re perfect with expert drills, tips, and exercises. If you want to take your hand lettering to the next level, you need to practice, practice, practice. But merely writing the same letter over and over often leads to repeating the same mistake instead of improving your skill. Packed with expert drills, tips and exercises, Brush Pen Lettering Practice Book provides the smart coaching and blank workspace to make your daily practice easier, more efficient and more fun. It’s the ideal way to speed you on your way to creating gorgeous lettering styles. The perfect companion to author Grace Song’s Brush Pen Lettering, this handy workbook features helpful practice pages with guided lines, hints and even specific letter form combinations for many popular words, including: • Congratulations • Greetings • Wedding • Happy Birthday
In The Lettering Workshops, you’ll learn all about the art and practice of drawing letters using hands-on techniques in 30 lessons across five workshops. Whether you’re a beginner or a professional graphic designer, you'll quickly learn how to develop and advance your lettering skills.
In this richly illustrated book of lessons and exercises, you’ll find:
• 5 Workshops to learn the art of drawing letters—from an introduction to brush lettering and lettering script to the decoration of letters; from the secrets of good composition to the process of digitization and vectorization of your type
• 30 Exercises that gradually develop from beginner through intermediate and advanced levels
• 16 Analyses of lettering samples to understand what makes good lettering
• 52 Inspirational contributions in featured galleries from international letterers and brands
• 160 Pages for all skill levels
• 26 Letters to learn and explore
TABLE OF CONTENTS
What Is Lettering?
Why This Book?
First Lesson
Lettering, Calligraphy, or Typography?
Basics and Technical Vocabulary
WORKSHOP 1: DISCOVERING BRUSH LETTERING
Exercise 1: Finding the Right Position
Exercise 2: Setting Up a Grid
Exercise 3: Carrying Out the First Motions
Exercise 4: Drawing the Letters
Exercise 5: Connecting the Letters
Exercise 6: Reworking Your Drafts
Analysis of Lettering Samples
Gallery
WORKSHOP 2: INTRODUCTION TO SCRIPT LETTERING
Exercise 1: Discovering the Skeleton Technique
Exercise 2: Drawing an Alphabet
Exercise 3: Drawing a Complete Word
Exercise 4: Lettering in a Classic Script
Exercise 5: Leaving Your Comfort Zone!
Analysis of Lettering Samples
Gallery
WORKSHOP 3: USING TYPOGRAPHIC CHARACTERS
Exercise 1: Embellishing a Letter
Exercise 2: Practicing on a Complete Word
Exercise 3: Going Further with Vintage Style
Exercise 4: Discovering Interlock
Exercise 5: Practicing Interlock with Serifs
Exercise 6: Producing a Complete Interlock Lettering Project
Analysis of Lettering Samples
Gallery
WORKSHOP 4: THE SECRETS OF GOOD COMPOSITION
Exercise 1: Thinking in Terms of the Block
Exercise 2: Completing the First Sketches
Exercise 3: Choosing the Styles for Each Word
Exercise 4: Drawing the Skeleton
Exercise 5: Developing and Finalizing Your Path
Analysis of Lettering Samples
Gallery
WORKSHOP 5: DIGITIZATION AND VECTORIZATION
Exercise 1: Digitizing and Preparing Your Lettering
Exercise 2: First Steps in Vectorization
Exercise 3: Testing the Vertex Theory
Exercise 4: Vectorizing the Entire Lettering Project
Exercise 5: Critiquing Your Vectorized Lettering Project
Exercise 6: Preparing Your Lettering Project without Vectorization
Exercise 7: Isolating the Lettering
Exercise 8: Adding Texture to the Lettering Project
The ultimate hand-lettering workshop for young creatives! Taught by the popular and skilled hand-lettering artist Dawn Nicole Warnaar, Adventures in Lettering combines creative self-expression and beautiful designs for an exploration of various lettering exercises. This hand-lettering workbook features hand-lettering lessons for beginners, from playing with style and brush calligraphy basics to illustrated hand-lettered designs and lettering styles. Once you’ve mastered the basic techniques, apply them to additional crafts and projects. Adventures in Lettering is the ultimate workshop to get started in the art of hand-lettering!
Award-winning comic book letterer and founder of Blambot.com NATE PIEKOS provides in-depth tips and techniques for modern digital comic book lettering. From creating your own lettering templates and developing design skills to crafting emotive dialogue and dynamic sound effects, PIEKOS offers a comprehensive look at what it means to build a lettering career in the comics industry today. Featuring a foreword by famed X-Men letterer TOM ORZECHOWSKI.
