Read and Download eBook Full
Author: Steven R. Corman
Publisher: Peter Lang
Published: 2008
Total Pages: 228
ISBN-13: 9781433101977
DOWNLOAD EBOOKThese collected essays apply human communication concepts and theories to the communication problems encountered by nations, communities, and individuals to move beyond critique of the failed U.S. communication campaigns and strategies in the war on terror.
Author: Paul Rutherford
Publisher: University of Toronto Press
Published: 2004-12-15
Total Pages: 238
ISBN-13: 1442656042
DOWNLOAD EBOOKWith nearly sixty percent of Americans initially against a pre-emptive war without sanction from the United Nations, and even higher anti-war numbers in most other nations of the world, the 2003 war against Iraq quickly became an enormous public relations challenge for the George W. Bush administration. The subject of Weapons of Mass Persuasion is a war in which American patriotism became so mired in commercial jingoism that the demarcations between entertainment and political conduct disappeared completely. In this engaging and disturbing book, Paul Rutherford shows how the marketing campaign for the war against Iraq was constructed and carried out. He argues that not only was the campaign a new chapter in the presentation of real-time war as pop culture, but that its deeper implications have now come to constitute part of the history of modern democracy. Situating the war against Iraq within an existing tradition of war as narrative, spectacle, and, more broadly, commodity, Rutherford offers a brief overview of the history of civic advertising and propaganda, then examines in detail the different dimensions of three weeks of war presented to North Americans as it became a branded conflict, processed and cleansed to appeal to the well-established tastes of veteran consumers of popular culture. Including incisive analyses of visual material - speeches, editorial cartoons, and media political commentary, but particularly news reports of such sound bite events as the bombing of Baghdad, the toppling of the Hussein statue, and the rescue of captured soldier Private Jessica Lynch - as well as extensive polling data from around the world and interviews with the actual consumers of war, Weapons of Mass Persuasion chronicles the making of a Hollywood war: fast-paced and heroic, pitting the forces of good against the forces of evil to achieve a triumphant, sanitized, and commodified outcome. Not since Naomi Klein's No Logo have the gods of marketing and the art of commercialism been so thoroughly disrobed. Electronic Format Disclaimer: Images removed at the request of the rights holder.
Author: Paul Rutherford
Publisher: University of Toronto Press
Published: 2004-01-01
Total Pages: 242
ISBN-13: 9780802086518
DOWNLOAD EBOOKWeapons of Mass Persuasion chronicles the making of a Hollywood war: fast-paced and heroic, pitting the forces of good against the forces of evil to achieve a triumphant, sanitized, and commodified outcome.
Author: Sheldon Rampton
Publisher: Penguin
Published: 2003-07-28
Total Pages: 260
ISBN-13: 9781585422760
DOWNLOAD EBOOKWeapons of Mass Deception reveals: How the Iraq war was sold to the American public through professional P.R. strategies. "The First Casualty": Lies that were told related to the Iraq war. Euphemisms and jargon related to the Iraq war, e.g. "shock and awe," "Operation Iraqi Freedom," "axis of evil," "coalition of the willing," etc. "War as Opportunity": How the war on terrorism and the war on Iraq have been used as marketing hooks to sell products and policies that have nothing to do with fighting terrorism. "Brand America": The efforts of Charlotte Beers and other U.S. propaganda campaigns designed to win hearts overseas. "The Mass Media as Propaganda Vehicle": How news coverage followed Washington's lead and language. The book includes a glossary — "Propaganda: A User's Guide" — and resources to help Americans sort through the deceptions to see the strings behind Washington's campaign to sell the Iraq war to the public.
Author: Daniel James
Publisher: Hachette Children's Group
Published: 2011
Total Pages: 0
ISBN-13: 9781445106021
DOWNLOAD EBOOKFeatures stunning full-colour posters from both world wars of the 20th century
Author: Joel E. Dimsdale
Publisher: Yale University Press
Published: 2021-08-10
Total Pages: 301
ISBN-13: 0300247176
DOWNLOAD EBOOKA harrowing account of brainwashing’s pervasive role in the twentieth and twenty-first centuries This gripping book traces the evolution of brainwashing from its beginnings in torture and religious conversion into the age of neuroscience and social media. When Pavlov introduced scientific approaches, his research was enthusiastically supported by Lenin and Stalin, setting the stage for major breakthroughs in tools for social, political, and religious control. Tracing these developments through many of the past century’s major conflagrations, Dimsdale narrates how when World War II erupted, governments secretly raced to develop drugs for interrogation. Brainwashing returned to the spotlight during the Cold War in the hands of the North Koreans and Chinese. In response, a huge Manhattan Project of the Mind was established to study memory obliteration, indoctrination during sleep, and hallucinogens. Cults used the techniques as well. Nobel laureates, university academics, intelligence operatives, criminals, and clerics all populate this shattering and dark story—one that hasn’t yet ended.
Author: Jonathan Auerbach
Publisher: JHU Press
Published: 2015-09-29
Total Pages: 233
ISBN-13: 1421417367
DOWNLOAD EBOOKHow and why did public opinion—long cherished as a foundation of democratic government—become an increasing source of concern for American Progressives? Following World War I, political commentator Walter Lippmann worried that citizens increasingly held inaccurate and misinformed beliefs because of the way information was produced, circulated, and received in a mass-mediated society. Lippmann dubbed this manipulative opinion-making process “the manufacture of consent.” A more familiar term for such large-scale persuasion would be propaganda. In Weapons of Democracy, Jonathan Auerbach explores how Lippmann’s stark critique gave voice to a set of misgivings that had troubled American social reformers since the late nineteenth century. Progressives, social scientists, and muckrakers initially drew on mass persuasion as part of the effort to mobilize sentiment for their own cherished reforms, including regulating monopolies, protecting consumers, and promoting disinterested, efficient government. “Propaganda” was associated with public education and consciousness raising for the good of the whole. By the second decade of the twentieth century, the need to muster support for American involvement in the Great War produced the Committee on Public Information, which zealously spread the gospel of American democracy abroad and worked to stifle dissent at home. After the war, public relations firms—which treated publicity as an end in itself—proliferated. Weapons of Democracy traces the fate of American public opinion in theory and practice from 1884 to 1934 and explains how propaganda continues to shape today’s public sphere. The book closely analyzes the work of prominent political leaders, journalists, intellectuals, novelists, and corporate publicists, including Woodrow Wilson, Theodore Roosevelt, Mark Twain, George Creel, John Dewey, Julia Lathrop, Ivy Lee, and Edward Bernays. Truly interdisciplinary in both scope and method, this book will appeal to students and scholars in American studies, history, political theory, media and communications, and rhetoric and literary studies.
Author: Jacqueline Deal
Publisher:
Published: 2022
Total Pages: 0
ISBN-13:
DOWNLOAD EBOOKThe CCP has employed the united-front approaches it honed during its early years in its encounters with the United States from the 1930s and ’40s to the present. These approaches are so foreign to American ways of operating that they have hardly been understood, a gap this report has sought to fill. The CCP’s current goals and behavior come into focus through study of the modern history of Sino-American relations from the party’s perspective: what the Communists were trying to do, when, and with what means. Applying lessons from past U.S.–CCP interactions should help the United States shape future interactions favorably while avoiding negative surprises. The United States risks letting united-front techniques compromise its understanding of the character of the CCP threat. By failing to protect Americans against this distortion and not mobilizing defenses, Washington abets the CCP Dream. If the U.S. government instead rouses itself to help expose and confront the truth about the CCP, its techniques, and its ambition, the country will be able to counter Beijing’s unfolding twenty-first century united-front offensive. This would entail educating the U.S. (and the broader Western) population, ceasing to enable the PRC’s economic rise and technomilitary build up, and securing critical infrastructure and supply chains against CCP interference.
Author: Ramesh Manocha
Publisher: Hachette Australia
Published: 2013-01-08
Total Pages: 224
ISBN-13: 0733628923
DOWNLOAD EBOOKCan't sleep because your thoughts won't switch off? Ever walked into a room to get something, only to realise you've forgotten what you were looking for? Does a constant stream of unnecessary chatter run through your head? Do you wish you could stop that mental noise whenever you wanted to? Australian bestseller SILENCE YOUR MIND offers a completely new approach to meditation - the experience of mental silence - that will help recharge your mental batteries and leave you feeling more positive, dynamic and wholly engaged with the world. It clearly explains how just 10 to 15 minutes of simple meditation practice each day can turn off that unnecessary mental chatter, thereby awakening your hidden abilities in work, sport, studies and creative pursuits. Scientifically based, this is fundamentally different from any meditation book you may have read before. Australian Dr Ramesh Manocha is leading the world in research into the positive impacts of the mental silence experience. His findings show that authentic meditation is easy, enjoyable, health-giving and life-changing. SILENCE YOUR MIND has sold over 10 000 copies in Australia. Royalties from its sale are directed to further research and educational activities in the field of meditation.
Author: Robert B. Cialdini
Publisher: Pearson Scott Foresman
Published: 1988
Total Pages: 434
ISBN-13:
DOWNLOAD EBOOKInfluence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request) and is written in a narrative style combined with scholarly research. Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and other positions, inside organizations that commonly use compliance tactics to get us to say "yes". Widely used in graduate and undergraduate psychology and management classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity. Copyright © Libri GmbH. All rights reserved.
