Ball Four

Ball Four

Author: Jim Bouton

Publisher: Rosetta Books

Published: 2012-03-20

Total Pages: 716

ISBN-13: 0795323247

DOWNLOAD EBOOK

The 50th Anniversary edition of “the book that changed baseball” (NPR), chosen by Time magazine as one of the “100 Greatest Non-Fiction” books. When Ball Four was published in 1970, it created a firestorm. Bouton was called a Judas, a Benedict Arnold, and a “social leper” for having violated the “sanctity of the clubhouse.” Baseball commissioner Bowie Kuhn tried to force Bouton to sign a statement saying the book wasn’t true. Ballplayers, most of whom hadn’t read it, denounced the book. It was even banned by a few libraries. Almost everyone else, however, loved Ball Four. Fans liked discovering that athletes were real people—often wildly funny people. David Halberstam, who won a Pulitzer for his reporting on Vietnam, wrote a piece in Harper’s that said of Bouton: “He has written . . . a book deep in the American vein, so deep in fact that it is by no means a sports book.” Today Ball Four has taken on another role—as a time capsule of life in the sixties. “It is not just a diary of Bouton’s 1969 season with the Seattle Pilots and Houston Astros,” says sportswriter Jim Caple. “It’s a vibrant, funny, telling history of an era that seems even further away than four decades. To call it simply a ‘tell all book’ is like describing The Grapes of Wrath as a book about harvesting peaches in California.” Includes a new foreword by Jim Bouton's wife, Paula Kurman “An irreverent, best-selling book that angered baseball’s hierarchy and changed the way journalists and fans viewed the sports world.” —The Washington Post


The Last Hero

The Last Hero

Author: Howard Bryant

Publisher: Anchor

Published: 2011-05-03

Total Pages: 642

ISBN-13: 0307279928

DOWNLOAD EBOOK

This definitive biography of Henry (Hank) Aaron—one of baseball's immortal figures—is a revelatory portrait of a complicated, private man who through sports became an enduring American icon. “Beautifully written and culturally important.” —The Washington Post “The epic baseball tale of the second half of the 20th century.” —Atlanta Journal Constitution After his retirement in 1976, Aaron’s reputation only grew in magnitude. But his influence extended beyond statistics. Based on meticulous research and extensive interviews The Last Hero reveals how Aaron navigated the upheavals of his time—fighting against racism while at the same time benefiting from racial progress—and how he achieved his goal of continuing Jackie Robinson’s mission to obtain full equality for African Americans, both in baseball and society, while he lived uncomfortably in the public eye.


Brand Fans

Brand Fans

Author: Aaron C.T. Smith

Publisher: Springer

Published: 2017-01-20

Total Pages: 254

ISBN-13: 3319488546

DOWNLOAD EBOOK

Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport’s leading brands. Based on the transferable lessons that emanate from these practices, Brand Fans explores and illuminates how firms can cultivate connected fans and lifelong advocates, while building brand equity exponentially in the process. This is a book that will appeal to scholars and practitioners alike, as well as anyone fascinated by modern marketing, consumer relationships and branding.


The Wildcrafting Brewer

The Wildcrafting Brewer

Author: Pascal Baudar

Publisher: Chelsea Green Publishing

Published: 2018

Total Pages: 306

ISBN-13: 1603587187

DOWNLOAD EBOOK

Primitive beers, country wines, herbal meads, natural sodas, and more "Baudar has elevated the concept of terroir into the realm of extreme beverages, both fermented and unfermented. His book brings to life the innovative quest of the Palaeolithic shaman/healer/brewer."--Patrick E. McGovern, author of Ancient Brews Fermentation fans and home brewers can rediscover "primitive" drinks and their unique flavors in The Wildcrafting Brewer. Wild-plant expert and forager Pascal Baudar's first book, The New Wildcrafted Cuisine, opened up a whole new world of possibilities for readers wishing to explore and capture the flavors of their local terroir. The Wildcrafting Brewer does the same for fermented drinks. Baudar reveals both the underlying philosophy and the practical techniques for making your own delicious concoctions, including: Wild sodas Country wines Primitive herbal beers Meads Traditional ferments like tiswin and kvass. The book opens with a retrospective of plant-based brewing and ancient beers. The author then goes on to describe both hot and cold brewing methods and provides lots of interesting recipes; mugwort beer, horehound beer, and manzanita cider are just a few of the many drinks represented. Baudar is quick to point out that these recipes serve mainly as a touchstone for readers, who can then use the information and techniques he provides to create their own brews, using their own local ingredients. The Wildcrafting Brewer will attract herbalists, foragers, natural-foodies, and chefs alike with the author's playful and relaxed philosophy. Readers will find themselves surprised by how easy making your own natural drinks can be, and will be inspired, again, by the abundance of nature all around them. "With gorgeous photos and clear technical details, this book will be a source of great inspiration."--Sandor Ellix Katz, author of The Art of Fermentation


The Cactus League

The Cactus League

Author: Emily Nemens

Publisher: Farrar, Straus and Giroux

Published: 2020-02-04

Total Pages: 203

ISBN-13: 0374720495

DOWNLOAD EBOOK

Named a Best Book of 2020 by NPR and Lit Hub. A Los Angeles Times Bestseller. A New York Times Book Review Editors' Choice "In The Cactus League [Emily Nemens] provides her readers with what amounts to a miniature, self-enclosed world that is funny and poignant and lovingly observed." --Charles McGrath, The New York Times Book Review An explosive, character-driven odyssey through the world of baseball Jason Goodyear is the star outfielder for the Los Angeles Lions, stationed with the rest of his team in the punishingly hot Arizona desert for their annual spring training. Handsome, famous, and talented, Goodyear is nonetheless coming apart at the seams. And the coaches, writers, wives, girlfriends, petty criminals, and diehard fans following his every move are eager to find out why—as they hide secrets of their own. Humming with the energy of a ballpark before the first pitch, Emily Nemens's The Cactus League unravels the tightly connected web of people behind a seemingly linear game. Narrated by a sportscaster, Goodyear’s story is interspersed with tales of Michael Taylor, a batting coach trying to stay relevant; Tamara Rowland, a resourceful spring-training paramour, looking for one last catch; Herb Allison, a legendary sports agent grappling with his decline; and a plethora of other richly drawn characters, all striving to be seen as the season approaches. It’s a journey that, like the Arizona desert, brims with both possibility and destruction. Anchored by an expert knowledge of baseball’s inner workings, Emily Nemens's The Cactus League is a propulsive and deeply human debut that captures a strange desert world that is both exciting and unforgiving, where the most crucial games are the ones played off the field.


Sport Marketing

Sport Marketing

Author: Windy Dees

Publisher: Human Kinetics

Published: 2021-03-12

Total Pages: 490

ISBN-13: 1492594628

DOWNLOAD EBOOK

"This book helps students prepare for careers in the fast-paced world of sport marketing, as well as provides a resource for practitioners looking for the latest information in the field. The book offers abundant examples of the latest issues in the competitive marketplace"--


Bitters

Bitters

Author: Brad Thomas Parsons

Publisher: Ten Speed Press

Published: 2011-11-01

Total Pages: 242

ISBN-13: 1607740729

DOWNLOAD EBOOK

Gone are the days when a lonely bottle of Angostura bitters held court behind the bar. A cocktail renaissance has swept across the country, inspiring in bartenders and their thirsty patrons a new fascination with the ingredients, techniques, and traditions that make the American cocktail so special. And few ingredients have as rich a history or serve as fundamental a role in our beverage heritage as bitters. Author and bitters enthusiast Brad Thomas Parsons traces the history of the world’s most storied elixir, from its earliest “snake oil” days to its near evaporation after Prohibition to its ascension as a beloved (and at times obsessed-over) ingredient on the contemporary bar scene. Parsons writes from the front lines of the bitters boom, where he has access to the best and boldest new brands and flavors, the most innovative artisanal producers, and insider knowledge of the bitters-making process. Whether you’re a professional looking to take your game to the next level or just a DIY-type interested in homemade potables, Bitters has a dozen recipes for customized blends--ranging from Apple to Coffee-Pecan to Root Beer bitters--as well as tips on sourcing ingredients and step-by-step instructions fit for amateur and seasoned food crafters alike. Also featured are more than seventy cocktail recipes that showcase bitters’ diversity and versatility: classics like the Manhattan (if you ever get one without bitters, send it back), old-guard favorites like the Martinez, contemporary drinks from Parsons’s own repertoire like the Shady Lane, plus one-of-a-kind libations from the country’s most pioneering bartenders. Last but not least, there is a full chapter on cooking with bitters, with a dozen recipes for sweet and savory bitters-infused dishes. Part recipe book, part project guide, part barman’s manifesto, Bitters is a celebration of good cocktails made well, and of the once-forgotten but blessedly rediscovered virtues of bitters.


A Band of Misfits

A Band of Misfits

Author: Andrew Baggarly

Publisher: Triumph Books

Published: 2015-04-01

Total Pages: 337

ISBN-13: 1629370983

DOWNLOAD EBOOK

With a title drought that started in New York and carried on for more than five decades after the move to the west coast, the San Francisco Giants and their fans were growing restless, waiting for a team like the 2010 roster and that one magical postseason run. The anticipation, memories, and celebrated relief of the season when it finally came together are captured in this chronicle of the World Series season of the Giants. Written in entertaining prose, the book is as much an enjoyable story to be reread through the years as it is a factual account of the events that brought the elusive title to the Giants.


Handbook of Alcoholic Beverages

Handbook of Alcoholic Beverages

Author: Alan J. Buglass

Publisher: John Wiley & Sons

Published: 2011-01-13

Total Pages: 1207

ISBN-13: 0470976659

DOWNLOAD EBOOK

HANDBOOK OF ALCOHOLIC BEVERAGES A comprehensive two-volume set that describes the science and technology involved in the production and analysis of alcoholic beverages HANDBOOK OF ALCOHOLIC BEVERAGES Technical, Analytical and Nutritional Aspects At the heart of all alcoholic beverages is the process of fermentation, particularly alcoholic fermentation, whereby sugars are converted to ethanol and many other minor products. The Handbook of Alcoholic Beverages tracks the major fermentation process, and the major chemical, physical and technical processes that accompany the production of the world’s most familiar alcoholic drinks. Indigenous beverages and small-scale production are also covered to a significant extent. The overall approach is multidisciplinary, reflecting the true nature of the subject. Thus, aspects of biochemistry, biology (including microbiology), chemistry, health science, nutrition, physics and technology are all necessarily involved, but the emphasis is on chemistry in many areas of the book. Emphasis is also on more recent developments and innovations, but there is sufficient background for less experienced readers. The approach is unified, in that although different beverages are dealt with in different chapters, there is extensive cross-referencing and comparison between the subjects of each chapter. Appropriate for food professionals working in the development and manufacture of alcohol-based drinks, as well as academic and industrial researchers involved in the development of testing methods for the analysis and regulation of alcohol in the drinks industry. Divided into five parts, this comprehensive two-volume work presents: INTRODUCTION, BACKGROUND AND HISTORY: a simple introduction to the history and development of alcohol and some recent trends and developments. FERMENTED BEVERAGES: BEERS, CIDERS, WINES AND RELATED DRINKS: the latest innovations and aspects of the different fermentation processes used in beer, wine, cider, liqueur wines, fruit wines, low-alcohol and related beverages. SPIRITS: covers distillation methods and stills used in the production of whisky, cereal- and cane-based spirits, brandy, fruit spirits and liqueurs. ANALYTICAL METHODS: covering the monitoring of processes in the production of alcoholic beverages, as well as sample preparation, chromatographic, spectroscopic, electrochemical, physical, sensory and organoleptic methods of analysis. NUTRITION AND HEALTH ASPECTS RELATING TO ALCOHOLIC BEVERAGES: includes a discussion on nutritional aspects, both macro- and micro-nutrients, of alcoholic beverages, their ingestion, absorption and catabolism, the health consequences of alcohol, and details of the additives and residues within the various beverages and their raw materials.