Visual Merchandising and Display 5th Edition

Visual Merchandising and Display 5th Edition

Author: Martin M. Pegler

Publisher: Fairchild Books

Published: 2006-06-09

Total Pages: 408

ISBN-13:

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A brand new edition of the bestselling text aimed at anyone in merchandising - from store planners and manufacturers to visual merchandisers. Pegler zeroes in on all aspects of visual merchandising and display, from classic techniques to the most avant-garde developments. Hundreds of textual and visual examples reveal how to add interest to window and interior displays, optimizing the retailer's image and the target market.


Silent Selling

Silent Selling

Author: Judy Bell

Publisher: Bloomsbury Publishing USA

Published: 2017-08-10

Total Pages: 448

ISBN-13: 1501315498

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This all-inclusive approach to best practices in visual merchandising includes a new "Creative Challenge" chapter feature offering experiential tools to deepen students' understanding of the material, plus full-page color photographs of the latest retail concept stores.


Visual Merchandising and Display

Visual Merchandising and Display

Author: Martin M. Pegler

Publisher:

Published: 1991

Total Pages: 344

ISBN-13:

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This best-selling text is for anyone in merchandising from store planners and manufacturers to visual merchandisers. Pegler zeroes in on all aspects of visual merchandising and display, from classic techniques to the most avant-garde developments. Using hundreds of textual and visual examples, the author reveals how to add interest to window and interior displays, optimizing the retailer's image and the target market.


Contemporary Visual Merchandising

Contemporary Visual Merchandising

Author: Jay Diamond

Publisher:

Published: 1999

Total Pages: 0

ISBN-13: 9780137417940

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Appropriate for undergraduate business and fashion courses in Visual Merchandising and Display. This comprehensive and practical textbook/workbook introduces visual merchandising through a combination of fundamentals and projects that provide hands-on experience.


Visual Merchandising Third Edition

Visual Merchandising Third Edition

Author: Tony Morgan

Publisher: Laurence King Publishing

Published: 2015-09-14

Total Pages: 224

ISBN-13: 1780679246

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A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of shops, from fashion emporia to small outlets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers. It reveals the secrets of their toolkit and information on the use of mannequins, the latest technology and how to construct and source props, and explains the psychology behind shopping and buyer behaviour. This new edition contains two new case studies, updated images and new material on digital and interactive visual merchandising. Visual Merchandising is presented through colour photographs, diagrams of floor layouts and store case studies, and includes invaluable information such as a glossary of terms used in the industry.


The Luxury Strategy

The Luxury Strategy

Author: Jean-Noël Kapferer

Publisher: Kogan Page Publishers

Published: 2012-09-03

Total Pages: 408

ISBN-13: 0749464925

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Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-Noël Kapferer and Vincent Bastien, providing a unique blueprint for luxury brands and companies. Having established itself as the definitive work on the essence of a luxury brand strategy, this book defines the differences between premium and luxury brands and products, analyzing the nature of true luxury brands and turning established marketing 'rules' upside-down. Written by two world experts on luxury branding, The Luxury Strategy provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level. This fully revised second edition of The Luxury Strategy explores the diversity of meanings of 'luxury' across different markets. It rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Armani, Gucci, and Ralph Lauren into profitable global brands. Now with a new section on marketing and selling luxury goods online and the impact of social networks and digital developments, this book has truly cemented its position as the authority on luxury strategy.


Understanding Aesthetics for the Merchandising and Design Professional

Understanding Aesthetics for the Merchandising and Design Professional

Author: Ann Marie Fiore

Publisher: A&C Black

Published: 2010-04-08

Total Pages: 417

ISBN-13: 1563678098

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Bridging the gap between the study of aesthetics and its application in the merchandising and design environments, the 2nd Edition of Understanding Aesthetics presents a research-based focus on the concepts of aesthetics and their effect on product value and consumer behavior. The multisensory approach to studying the elements and principles of design helps students master the underlying factors of successful design and learn how products and their promotional surroundings can establish brand identity and create a pleasing environment for the consumer.


MEASUREMENT OF EFFECTS OF VISUAL MERCHANDISING ON CONSUMER IMPULSE BUYING BEHAVIOUR WITH SPECIAL REFERENCE TO APPARELS IN PUNJAB

MEASUREMENT OF EFFECTS OF VISUAL MERCHANDISING ON CONSUMER IMPULSE BUYING BEHAVIOUR WITH SPECIAL REFERENCE TO APPARELS IN PUNJAB

Author: Dr. Komaldeep Kaur Randhawa

Publisher: Shashwat Publication

Published: 2023-01-30

Total Pages: 169

ISBN-13: 9393557705

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Visual merchandizing is a vital tool to draw the customers, towards the displayed merchandise and also enhances the shopping experience for customers by conveying the exact message about the merchandize and also presenting it in an exceptional manner with efficient creative quotient. Therefore ardor for design and creativity are crucial to be a good visual merchandiser.This book is an effort to shed light on the effects of visual merchandising on consumer impulse buying behaviour with specific reference to apparel’s in Punjab.


Visual Merchandising and Display

Visual Merchandising and Display

Author: Martin M. Pegler

Publisher: Fairchild Books & Visuals

Published: 1998-09-01

Total Pages: 87

ISBN-13: 9781563671746

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This revised edition of a best-selling text is for anyone in merchandising -- from store planners and manufacturers to visual merchandisers. In easy-to-read language and with a no-nonsense approach, Pegler zeroes in on all aspects of visual merchandising and display, from classic techniques to the most avant-garde developments. Using hundreds of textual and visual examples, the author reveals how to add interest and pizzazz to window and interior displays, optimizing the retailer's image and the target market. This informative and comprehensive text explains how to use mannequins and alternatives to mannequins as "silent salespeople"; how to create different display types and settings; where to find and how to use props, accessories, and furniture, and much more. Instructor's Guide provides lectures, teaching suggestions, and exams. There is also a section on how to use the Study Guide, 3rd Edition with Visual Merchandising & Display, 4th Edition.