Visual Merchandising and Display 5th Edition

Visual Merchandising and Display 5th Edition

Author: Martin M. Pegler

Publisher: Fairchild Books

Published: 2006-06-09

Total Pages: 408

ISBN-13:

DOWNLOAD EBOOK

A brand new edition of the bestselling text aimed at anyone in merchandising - from store planners and manufacturers to visual merchandisers. Pegler zeroes in on all aspects of visual merchandising and display, from classic techniques to the most avant-garde developments. Hundreds of textual and visual examples reveal how to add interest to window and interior displays, optimizing the retailer's image and the target market.


Visual Merchandising and Display

Visual Merchandising and Display

Author: Martin M. Pegler

Publisher:

Published: 1991

Total Pages: 344

ISBN-13:

DOWNLOAD EBOOK

This best-selling text is for anyone in merchandising from store planners and manufacturers to visual merchandisers. Pegler zeroes in on all aspects of visual merchandising and display, from classic techniques to the most avant-garde developments. Using hundreds of textual and visual examples, the author reveals how to add interest to window and interior displays, optimizing the retailer's image and the target market.


Silent Selling

Silent Selling

Author: Judy Bell

Publisher: Bloomsbury Publishing USA

Published: 2017-08-10

Total Pages: 448

ISBN-13: 1501315498

DOWNLOAD EBOOK

This all-inclusive approach to best practices in visual merchandising includes a new "Creative Challenge" chapter feature offering experiential tools to deepen students' understanding of the material, plus full-page color photographs of the latest retail concept stores.


Contemporary Visual Merchandising

Contemporary Visual Merchandising

Author: Jay Diamond

Publisher:

Published: 1999

Total Pages: 0

ISBN-13: 9780137417940

DOWNLOAD EBOOK

Appropriate for undergraduate business and fashion courses in Visual Merchandising and Display. This comprehensive and practical textbook/workbook introduces visual merchandising through a combination of fundamentals and projects that provide hands-on experience.


Visual Merchandising Third Edition

Visual Merchandising Third Edition

Author: Tony Morgan

Publisher: Laurence King Publishing

Published: 2015-09-14

Total Pages: 224

ISBN-13: 1780679246

DOWNLOAD EBOOK

A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of shops, from fashion emporia to small outlets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers. It reveals the secrets of their toolkit and information on the use of mannequins, the latest technology and how to construct and source props, and explains the psychology behind shopping and buyer behaviour. This new edition contains two new case studies, updated images and new material on digital and interactive visual merchandising. Visual Merchandising is presented through colour photographs, diagrams of floor layouts and store case studies, and includes invaluable information such as a glossary of terms used in the industry.


The Luxury Strategy

The Luxury Strategy

Author: Jean-Noël Kapferer

Publisher: Kogan Page Publishers

Published: 2012-09-03

Total Pages: 408

ISBN-13: 0749464925

DOWNLOAD EBOOK

Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-Noël Kapferer and Vincent Bastien, providing a unique blueprint for luxury brands and companies. Having established itself as the definitive work on the essence of a luxury brand strategy, this book defines the differences between premium and luxury brands and products, analyzing the nature of true luxury brands and turning established marketing 'rules' upside-down. Written by two world experts on luxury branding, The Luxury Strategy provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level. This fully revised second edition of The Luxury Strategy explores the diversity of meanings of 'luxury' across different markets. It rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Armani, Gucci, and Ralph Lauren into profitable global brands. Now with a new section on marketing and selling luxury goods online and the impact of social networks and digital developments, this book has truly cemented its position as the authority on luxury strategy.


MEASUREMENT OF EFFECTS OF VISUAL MERCHANDISING ON CONSUMER IMPULSE BUYING BEHAVIOUR WITH SPECIAL REFERENCE TO APPARELS IN PUNJAB

MEASUREMENT OF EFFECTS OF VISUAL MERCHANDISING ON CONSUMER IMPULSE BUYING BEHAVIOUR WITH SPECIAL REFERENCE TO APPARELS IN PUNJAB

Author: Dr. Komaldeep Kaur Randhawa

Publisher: Shashwat Publication

Published: 2023-01-30

Total Pages: 169

ISBN-13: 9393557705

DOWNLOAD EBOOK

Visual merchandizing is a vital tool to draw the customers, towards the displayed merchandise and also enhances the shopping experience for customers by conveying the exact message about the merchandize and also presenting it in an exceptional manner with efficient creative quotient. Therefore ardor for design and creativity are crucial to be a good visual merchandiser.This book is an effort to shed light on the effects of visual merchandising on consumer impulse buying behaviour with specific reference to apparel’s in Punjab.


Visual Merchandising and Display

Visual Merchandising and Display

Author: Martin M. Pegler

Publisher: Fairchild Books & Visuals

Published: 1998-09-01

Total Pages: 87

ISBN-13: 9781563671746

DOWNLOAD EBOOK

This revised edition of a best-selling text is for anyone in merchandising -- from store planners and manufacturers to visual merchandisers. In easy-to-read language and with a no-nonsense approach, Pegler zeroes in on all aspects of visual merchandising and display, from classic techniques to the most avant-garde developments. Using hundreds of textual and visual examples, the author reveals how to add interest and pizzazz to window and interior displays, optimizing the retailer's image and the target market. This informative and comprehensive text explains how to use mannequins and alternatives to mannequins as "silent salespeople"; how to create different display types and settings; where to find and how to use props, accessories, and furniture, and much more. Instructor's Guide provides lectures, teaching suggestions, and exams. There is also a section on how to use the Study Guide, 3rd Edition with Visual Merchandising & Display, 4th Edition.


Store Presentation & Design No.2 INTL

Store Presentation & Design No.2 INTL

Author: Martin M. Pegler

Publisher: Visual Reference Publications

Published: 2007-04-24

Total Pages: 186

ISBN-13: 9781584711094

DOWNLOAD EBOOK

"This book presents some of the finest examples of how flagship stores, satellite stores and vendor shops are designed with "visual clues" that build a strong brand image and how they carry their "look" from one store to another. Included are over 40 examples of how store designers/architects create store designs that are adapted to different spaces, locations and countries while maintaining a recognizable brand image. Also shown are scores of examples of branding as it appears in store windows"--Publisher.