Visual Identities
Visual Identities

Author: Jean-Marie Floch

Publisher: A&C Black

Published: 2001-01-01

Total Pages: 190

ISBN-13: 184714148X

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The six essays of Visual Identities are an important contribution to the growing field of industrial semiotics. Floch's major strength is his analysis of signs in a way which is both industrially relevant and textually precise. Until recently there have been two quite different and distinct ways of understanding commerical signs, such as logos and advertisements. Industry-based work has tended to look at questions of marketing and has often been reduced to the mass psychology of 'appeal' and audience research, whereas the textual analysis of commerical signs has tended to come from limited positions of identity politics and criticism (Marxism, feminism, etc). Floch manages to find a way between (and also outside) these traditions. In doing so he has produced a book which will interest industrial practitioners in advertising, marketing and design as well as students and academics in semiotics.

Identity Designed
Identity Designed

Author: David Airey

Publisher: Rockport Publishers

Published: 2019-01-22

Total Pages: 291

ISBN-13: 1631595946

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Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding. Written by best-selling writer and renowned designer David Airey, Identity Designed formalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber projects from a variety of the world’s most talented design studios. You’ll see the history and importance of branding, a contemporary assessment of best practices, and how there’s always more than one way to exceed client expectations. You’ll also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and futureproofing your designs. Each identity case study is followed by a recap of key points. The book includes projects by Lantern, Base, Pharus, OCD, Rice Creative, Foreign Policy, Underline Studio, Fedoriv, Freytag Anderson, Bedow, Robot Food, Together Design, Believe in, Jack Renwick Studio, ico Design, and Lundgren+Lindqvist. Identity Designed is a must-have, not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of how good design is good business.

Introducing
Introducing

Author: Robert Klanten

Publisher: Gestalten

Published: 2012

Total Pages: 0

ISBN-13: 9783899554113

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Innovative graphic identities for small, creative companies. Today, many young people who have studied or trained in creative fields would rather work with their hands or have direct contact with their clients than sit at a desk in a large design office. These creatives are founding their own small companies all over the world--storefronts and other locations with a uniquely individual character that often serve simultaneously as an office, workshop, warehouse, and local meeting point for like-minded people. Whether florists, butchers, or yoga studios, these small businesses need a customized visual identity that can adequately capture and represent their particular dynamic. Introducing: Visual Identities for Small Businesses is a compilation of intelligent corporate designs for small, creative companies. The book Showcases innovative work that captures the imagination with which their founders pursue and communicate their business concepts. The featured examples reflect the full spectrum of today's most important design trends--from minimalism and classic modernism to styles that range from retro and letter-press-nostalgic to playful and surreal. All of the included work makes clear that intriguing visual concepts do not depend on a large budget. It is a testament to the fact that certain limitations can be beneficial to coming up with original and effectively executed creative ideas. The selection of projects in Introducing: Visual Identities for Small Businesses is neither limited to a certain branch of business, nor to particular media. The diverse examples include a small run of pastel-colored stationary for a nursery, the hand-set business cards of a typographer, as well as the shop design and chalk-written price list of a small-town pastry shop. What thematically unites the work in the book is the fresh attitude and the personal, proactive approach of the founders on which it is based.

Visual Identity
Visual Identity

Author: Susan Westcott Alessandri

Publisher: Routledge

Published: 2014-12-18

Total Pages: 170

ISBN-13: 1317452534

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Brands, companies, and organizations, much like people, have personalities, and most of what we know and think about their personalities comes through visual identity. A visual identity is the strategically planned and purposeful presentation of the brand or organization in order to gain a positive image in the minds of the public, including - but not limited to - its name, logo, tagline, color palette and architecture, and even sounds. This practical guide explores visual identity from an organizational brand perspective (corporate, non-profit, etc.), rather than a product brand perspective. It not only helps readers to understand the meaning and value of an organization's visual identity, but also provides hands-on advice on how to promote and protect the identity. Each chapter draws from current research and also contains real-world examples and case studies that illustrate the key concepts.

Corporate and Organizational Identities
Corporate and Organizational Identities

Author: Bertrand Moingeon

Publisher: Routledge

Published: 2002-07-18

Total Pages: 226

ISBN-13: 1134460147

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This edited book is devoted to an issue of increasing importance in management theory and practice-organizational identity. The concept of organizational identity has received attention in many disciplines such as strategic management, marketing, communication and public relations and organization theory. In practice a number of consultancy firms h

Bisexual and Pansexual Identities
Bisexual and Pansexual Identities

Author: Nikki Hayfield

Publisher: Routledge

Published: 2020-05-12

Total Pages: 181

ISBN-13: 0429875401

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This book explores the invisibility and invalidation of bisexuality from the past to the present and is unique in extending the discussion to focus on contemporary and emerging identities. Nikki Hayfield draws on research from psychology and the social sciences to offer a detailed and in-depth exploration of the invisibility and invalidation of bisexuality, pansexuality, and asexuality. The book discusses how early sexologists’ understood gender and sexuality within a binary model and how this provided the underpinnings of bisexual invisibility. The existing research on biphobia and bisexual marginalisation is synthesised to explore how bisexuality has often been invisible or invalidated. Hayfield then evidences clear examples of the invisibility and invalidation of bisexuality, pansexuality, and asexuality within education, employment, mainstream mass media, and the wider culture. Throughout the book there is consideration of the impact that this invisibility and invalidation has on people’s sense of identity and on their health and wellbeing. It concludes with a discussion of how bisexuality, pansexuality, and asexuality have become somewhat more visible than in the past and the potential that visibility holds for recognition and representation. This is fascinating reading for students and academics interested in in bisexuality, pansexuality, and asexual spectrum identities and for those who have a personal interest in bisexuality, pansexuality, and asexuality.

The Fundamentals of Graphic Design
The Fundamentals of Graphic Design

Author: Gavin Ambrose

Publisher: Bloomsbury Publishing

Published: 2019-10-17

Total Pages: 193

ISBN-13: 1474270298

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Introducing students to the field of graphic design through inspirational examples and clear, practical advice, The Fundamentals of Graphic Design has been fully updated to reflect the changes in today's technologies and graphic design practice. With a new section expanding the coverage of digital design tools and new material on social media, apps plus more on design for the Web, the book gives students a unique overview of what graphic designers do and how they work, historical influences on the field, and coverage of design thinking and the production process.

The Corporate Brand
The Corporate Brand

Author: N. Ind

Publisher: Springer

Published: 1997-06-06

Total Pages: 194

ISBN-13: 023037588X

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What determines the strength of a corporate brand? And how can it be enhanced? A corporate brand conveys a company's reputation to its audience. It is about far more than names and logos. A successful corporate brand links the corporate name to the company's distinctive qualities such as service or value. This book's fundamental premise is that organisations should use all forms of communication - be they performance of products and services, the action of employees or advertising - to build interactive relationships with their audience. It shows how successful corporate brands build and maintain both 'corporate identity' and reputation.

Perspectives on Design and Digital Communication
Perspectives on Design and Digital Communication

Author: Nuno Martins

Publisher: Springer Nature

Published: 2020-07-09

Total Pages: 239

ISBN-13: 3030496473

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This book shares new research findings and practical lessons learned that will foster advances in digital design, communication design, web, multimedia and motion design, graphic design and branding, and other related areas. It gathers the best papers presented at the 3rd International Conference on Digital Design and Communication, DIGICOM 2019, held on November 15–16, 2019, in Barcelos, Portugal. The respective contributions highlight new theoretical perspectives and practical research directions in design and communication, aimed at promoting their use in a global, digital world. The book offers a timely guide and a source of inspiration for designers of all kinds (Graphic, Digital, Web, UI & UX Design and Social Media), for researchers, advertisers, artists, entrepreneurs, and brand or corporate communication managers, and for teachers and advanced students.

Building Corporate Identity, Image and Reputation in the Digital Era
Building Corporate Identity, Image and Reputation in the Digital Era

Author: T C Melewar

Publisher: Taylor & Francis

Published: 2021-07-29

Total Pages: 573

ISBN-13: 1000382176

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Brands – corporate, products, service – today are collectively defined by their customers, deriving from personal experiences and word of mouth. This book acts as a forum for examining current and future trends in corporate branding, identity, image and reputation. Recognising the complexity and plurality at the heart of the corporate branding discipline, this book fills a gap in the literature by posing a number of original research questions on the intrinsic nature of corporate branding ideas from corporate (external) and organisation (internal) identity perspectives as they relate to brand management, corporate reputation, marketing communications, social media, smart technology, experiential and sensory marketing. It incorporates current thinking and developments by both multidisciplinary academics and practitioners, combining a comprehensive theoretical foundation with practical insights. The text will serve as an important resource for the marketing, identity and brand practitioners requiring more than anecdotal evidence on the structure and operation of stakeholders communication in different geographical areas. It determines current practices and researches in diverse areas, regions and commercial and non-commercial sectors across the world. The book provides scholars, researchers and postgraduate students in business and marketing with a comprehensive treatment of the nature of relationships between companies, brands and stakeholders in different areas and regions of the world.