The Rise of Viagra

The Rise of Viagra

Author: Meika Loe

Publisher: NYU Press

Published: 2006-03

Total Pages: 301

ISBN-13: 081475211X

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Drawing on interviews with men who take the drug, their wives, doctors and pharmacists as well as scientists and researchers in the field, this fascinating account provides an intimate history of the Viagra's effect on America.


Hard Sell

Hard Sell

Author: Jamie Reidy

Publisher: Andrews McMeel Publishing

Published: 2010-09-14

Total Pages: 242

ISBN-13: 0740788868

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Jamie Reidy is the guy who's been there, done that, and walked away with the insider stories. Inside Hard Sell: Now a Major Motion Picture LOVE and OTHER DRUGS, you'll find yourself rooting for Reidy and shocked by the realities of the world that paid his salary. This comedic expose traces Reidy's experiences from Pfizer training to life as the "V-Man," when Reidy became Pfizer's number-one drug rep during the Viagra craze. With equal parts self-confidence and self-mockery, Reidy takes the reader on a hilarious romp through pharma-culture while revealing the controversial side of the drug industry. From viewing a circumcision to gaining a doctor's rapport to providing insight on why doctors choose to prescribe Drug X over Drug Y, and from how to bargain "sigs" and "scripts" to why the Viagra pill is shaped as a diamond, Reidy discloses everything. A witty, behind-the-scenes look at an industry that touches everyone in America with a prescription, Hard Sell uncovers truths about the pharmaceutical industry you'd rather not know and practices you'd like to believe weren't employed. Hard Sell has been adapted into a major motion picture starring Jake Gyllenhaal and Anne Hathaway.


From Aspirin to Viagra

From Aspirin to Viagra

Author: Vladimir Marko

Publisher: Springer Nature

Published: 2020-07-06

Total Pages: 288

ISBN-13: 3030442861

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From Aspirin to Viagra, insulin to penicillin, and vaccines to vitamin supplements, drugs have become part of our everyday lives. This staggering global industry wasn’t born overnight; advancements in pharmaceutical science have been happening for a long while, over the course of decades and even centuries. This book tells the history of ten prominent substances and how they came to be common household names. It shows how the creation of such influential drugs often began with the right person at the exactly right—or wrong!— time. The chapters tell the stories of geniuses and charlatans; scholars and amateurs; advances won through hard work or pure luck; and ultimately, the handful of resounding successes that revolutionized a global industry. Beyond the pioneers of the most famous drugs in our culture, the book analyzes how our perspective on medical treatment has shifted over the decades. Modern standards for testing and administering substances have created a new set of advantages, setbacks, and stigmas, all of which are discussed herein.


Maturing Masculinities

Maturing Masculinities

Author: Emily A. Wentzell

Publisher: Duke University Press

Published: 2013-07-05

Total Pages: 224

ISBN-13: 0822377527

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Maturing Masculinities is a nuanced exploration of how older men in urban Mexico incorporate aging, chronic illness, changing social relationships, and decreasing erectile function into their conceptions of themselves as men. It is based on interviews that Emily A. Wentzell conducted with more than 250 male patients in the urology clinic of a government-run hospital in Cuernavaca. Drawing on science studies, medical anthropology, and gender theory, Wentzell suggests the idea of "composite masculinities" as a paradigm for understanding how men incorporate physical and social change into gendered selfhoods. Erectile dysfunction treatments like Viagra are popular in Mexico, where stereotypes of men as sex-obsessed "machos" persist. However, most of the men Wentzell interviewed saw erectile difficulty as a chance to demonstrate difference from this stereotype. Rather than using drugs to continue youthful sex lives, many collaborated with wives and physicians to frame erectile difficulty as a prompt to embody age-appropriate, mature masculinities.


Viagra

Viagra

Author: Susan C. Vaughan

Publisher: Simon and Schuster

Published: 1998

Total Pages: 246

ISBN-13: 0671027336

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As revolutionary as "the pill" and more controversial than Prozac, potency-promoting Viagra has quickly become the most successfully launched drug in pharmaceutical history. Since its FDA approval, the oral medication has proven nearly 80 percent effective---riveting the sex lives of hundreds of thousands of couples, while finally bringing the age-old problem of erectile dysfunction out from under the covers. Now in "VIAGRA," lauded psychiatrist Susan C. Vaughan, M.D., clearly explains the full potential of America's favorite new drug---and its possible ramifications.


The Viagra Alternative

The Viagra Alternative

Author: Marc Bonnard

Publisher: Inner Traditions / Bear & Co

Published: 1999-10

Total Pages: 236

ISBN-13: 9780892817894

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For those men who wish to avoid the risks of Viagra, this handbook offers themost up-to-date on natural, safe, and long-term cures for impotence.


Beyond Viagra

Beyond Viagra

Author: Gerald Melchiode

Publisher: Holt Paperbacks

Published: 1999-03-16

Total Pages: 254

ISBN-13: 9780805060607

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After the hype, a thoughtful, responsible approach to improving sexual function. The viagra revolution is here, and while the drug truly can help many of the millions of Americans who seek it, it can create as many problems as it can cure. Here is the first book to help readers-men and women together-understand some of the common root causes of sexual dysfunction and determine whether the quick fix of Viagra will help them, or possibly make their situation worse. Dr. Melchiode, who participated in some of the early clinical trials of Viagra, gives the reader a tour of the sexual psyche, pointing out the obstacles and pitfalls posed by treatment, whether with drugs or through other means. Most important, he makes the critical point that men must involve their partners in the treatment, and offers sage advice on how to do so in a positive and loving manner. He also discusses such thorny issues as the role of the physician, the relationship with one's insurer or HMO, and the potential impact of Viagra-both good and bad-on male-female relations, and society in general.


The Viagra Ad Venture

The Viagra Ad Venture

Author: Jay Baglia

Publisher: Peter Lang

Published: 2005

Total Pages: 180

ISBN-13: 9780820474892

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Since the FDA approved Viagra in March 1998, the «little blue pill» has been prescribed to over twenty million men. The Viagra Ad Venture: Masculinity, Media, and the Performance of Sexual Health chronicles the story of Viagra as reported in our nation's news outlets and promoted by Pfizer Pharmaceutical's marketing materials. In this critical discourse analysis, author Jay Baglia uses feminist and performance theory to uncover the meaning of Viagra and its relationship to performances of masculinity. At stake are the ways in which we construct normalcy, particularly as it relates to health, sexuality, gender, and the body. This book fits well in a variety of classes including gender studies, media studies, research methods, feminist theory, human sexuality, and health communication.


Laughing Gas, Viagra, and Lipitor

Laughing Gas, Viagra, and Lipitor

Author: Jie Jack Li

Publisher: Oxford University Press

Published: 2006-09-07

Total Pages: 329

ISBN-13: 0195300998

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"Jie Jack Li is a medicinal chemist and is intimately involved with drug discovery. Through extensive research and interviews with the inventors of drugs, including those of Viagra and Lipitor, he has assembled an astounding number of facts and anecdotes, as well as much useful information about important drugs we know and use in our lives today. Figures, diagrams, and illustrations highlight the text throughout."--BOOK JACKET.


Viagra

Viagra

Author: E. Douglas Whitehead

Publisher: Dell Publishing Company

Published: 1998-12

Total Pages: 242

ISBN-13: 9780440234883

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Everything you need to know about the pill that is igniting the second sexual revolution! The latest research on Viagra Who should take Viagra--and who shouldn't What to expect if you take Viagra How to get optimal results Viagra--the fastest-selling drug in America--is a medical breakthrough for the millions of men who have experienced diminished or complete loss of potency, or who are interested in enhancing the quality of their sex lives. But does this amazing little blue pill live up to the expectations of America's male population? With doctors writing up to 40,000 prescriptions a day and over 30 million men eager to understand what this oral treatment can do for them, Viagra has been in the media spotlight since the FDA approved the drug in March 1998. In this comprehensive guide, noted urologist Dr. E. Douglas Whitehead and health writer Terry Malloy separate the facts from the myths and, using the most up-to-date medical information, answer the questions men, and their partners, ask most--to help readers decide if Viagra is the best choice for finding renewed sexual vigor. Find out: What is the 100mg solution...and is it safe? Why the pill alone won't provide maximum results How much you have to pay...and what insurance won't cover What is "blue vision..."and other Viagra side effects The truth about Viagra and women Will Viagra prevent future potency problems? ...And more!