Creating Customer Value Through Strategic Marketing Planning
Creating Customer Value Through Strategic Marketing Planning

Author: Edwin J. Nijssen

Publisher: Springer Science & Business Media

Published: 2013-11-11

Total Pages: 148

ISBN-13: 1475732775

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Creating and delivering superior customer value is essential for organizations operating in today's competitive environment. This applies to virtually any kind of organization. It requires a profound understanding of the value creation opportunities in the marketplace, choosing what unique value to create for which customers, and to deliver that value in an effective and efficient way. Strategic marketing management helps to execute this process successfully and to achieving sustainable competitive advantage in the market place. Creating Customer Value Through Strategic Marketing Planning discusses an approach that is both hands-on and embedded in marketing and strategy theory. This book is different from most other marketing strategy books because it combines brief discussions of the underlying theory with the presentation of a selection of useful strategic marketing tools. The structure of the book guides the reader through the process of writing a strategic marketing plan. Suggestions for using the tools help to apply them successfully. This book helps students of marketing strategy to understand strategic marketing planning at work and how to use specific tools. Furthermore, it provides managers with a practical framework and guidelines for making the necessary choices to create and sustain competitive advantage for their organizations.

The Measurement of Environmental and Resource Values
The Measurement of Environmental and Resource Values

Author: A. Myrick Freeman III

Publisher: Routledge

Published: 2014-06-05

Total Pages: 479

ISBN-13: 1317703936

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The first edition of this important work was the winner of the 2002 Publication of Enduring Quality award by the Association of Environmental and Resource Economists. The continuing premise for the book is that estimates of the economic values of environmental and natural resource services are essential for effective policy-making. As previous editions, the third edition, which includes two additional co-authors, presents a comprehensive treatment of the theory and methods involved in estimating environmental benefits. Researchers, policy-makers, and practitioners will welcome the work as an up-to-date reference on recent developments. Students will gain a better understanding of the contribution that economics as a discipline can make to decisions concerning pollution control and human health, recreation, environmental amenities, and other critical issues concerning the way we use and interact with environmental and natural resource systems. To reflect recent progress in both the theory and practice of non-market valuation, the third edition includes more details on empirical approaches to measurement, expanded discussion of the reasons for divergence between "willingness to pay" and "willingness to accept compensation," and increased coverage of econometric issues encountered in estimation. In keeping with its cutting edge orientation, it also includes more discussion of survey design, equilibrium sorting models, and the implications of behavioral economics for welfare measurements and benefit cost analysis.

Competitive Advantage
Competitive Advantage

Author: Michael E. Porter

Publisher: Free Press

Published: 2004-01-01

Total Pages: 592

ISBN-13: 9780743260879

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Now beyond its eleventh printing and translated into twelve languages, Michael Porter’s The Competitive Advantage of Nations has changed completely our conception of how prosperity is created and sustained in the modern global economy. Porter’s groundbreaking study of international competitiveness has shaped national policy in countries around the world. It has also transformed thinking and action in states, cities, companies, and even entire regions such as Central America. Based on research in ten leading trading nations, The Competitive Advantage of Nations offers the first theory of competitiveness based on the causes of the productivity with which companies compete. Porter shows how traditional comparative advantages such as natural resources and pools of labor have been superseded as sources of prosperity, and how broad macroeconomic accounts of competitiveness are insufficient. The book introduces Porter’s “diamond,” a whole new way to understand the competitive position of a nation (or other locations) in global competition that is now an integral part of international business thinking. Porter's concept of “clusters,” or groups of interconnected firms, suppliers, related industries, and institutions that arise in particular locations, has become a new way for companies and governments to think about economies, assess the competitive advantage of locations, and set public policy. Even before publication of the book, Porter’s theory had guided national reassessments in New Zealand and elsewhere. His ideas and personal involvement have shaped strategy in countries as diverse as the Netherlands, Portugal, Taiwan, Costa Rica, and India, and regions such as Massachusetts, California, and the Basque country. Hundreds of cluster initiatives have flourished throughout the world. In an era of intensifying global competition, this pathbreaking book on the new wealth of nations has become the standard by which all future work must be measured.

Integrating Landscape Approaches and Multi-Resource Analysis into Natural Resource Management
Integrating Landscape Approaches and Multi-Resource Analysis into Natural Resource Management

Author: National Academies of Sciences, Engineering, and Medicine

Publisher: National Academies Press

Published: 2016-04-09

Total Pages: 85

ISBN-13: 0309392152

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The responsible management of natural resources for present-day needs and future generations requires integrated approaches that are place-based, embrace systems thinking, and incorporate the social, economic, and environmental considerations of sustainability. Landscape-scale analysis takes this holistic view by focusing on the spatial scales most appropriate for the resource types and values being managed. Landscape-scale analysis involves assessing landscape features in relation to a group of influencing factors such as land use change, hydrologic changes or other disturbances, topography, and historical vegetation conditions. As such, different types of data and multiple disciplines may be required for landscape analysis, depending on the question of interest and scale of analysis. Multi-resource analysis (MRA) is an approach to landscape-scale analysis that integrates information among multiple natural resources, including ecosystem services, and is designed to evaluate impacts and tradeoffs between development and conservation at landscape scales to inform public resource managers. This approach implicitly addresses social, economic, and ecological functional relationships; for example, actions to realize the benefits of one type of natural resource (e.g., minerals, oil, and gas) may influence behavior and potential benefits related to other types of natural resources (e.g., recreational opportunities). In June 2015, the National Academies of Sciences, Engineering, and Medicine convened a workshop on using landscape-based approaches and MRA to better inform federal decision making for the sustainable management of natural resources. Participants discussed knowledge gaps and priority areas for research and presentations of case studies of approaches that have been used to effectively integrate landscape-based approaches and MRA into practice. This report summarizes the presentations and discussions from the workshop.