Buyology
Buyology

Author: Martin Lindstrom

Publisher: Currency

Published: 2010-02-02

Total Pages: 274

ISBN-13: 0385523890

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NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.

Anagram Solver
Anagram Solver

Author: Bloomsbury Publishing

Publisher: Bloomsbury Publishing

Published: 2009-01-01

Total Pages: 719

ISBN-13: 1408102579

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Anagram Solver is the essential guide to cracking all types of quiz and crossword featuring anagrams. Containing over 200,000 words and phrases, Anagram Solver includes plural noun forms, palindromes, idioms, first names and all parts of speech. Anagrams are grouped by the number of letters they contain with the letters set out in alphabetical order so that once the letters of an anagram are arranged alphabetically, finding the solution is as easy as locating the word in a dictionary.

Sources of Western Zhou History
Sources of Western Zhou History

Author: Edward L. Shaughnessy

Publisher: Univ of California Press

Published: 1992-01-08

Total Pages: 354

ISBN-13: 0520910222

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The thousands of ritual bronze vessels discovered by China's archaeologists serve as the major documentary source for the Western Zhou dynasty (1045-771 B.C.). These vessels contain long inscriptions full of detail on subjects as diverse as the military history of the period, the bureaucratic structure of the royal court, and lawsuits among the gentry. Moreover, being cast in bronze, the inscriptions preserve exactly the contemporary script and language. Shaughnessy has written a meticulous and detailed work on the historiography and interpretation of these objects. By demonstrating how the inscriptions are read and interpreted, Shaughnessy makes accessible in English some of the most important evidence about life in ancient China.

Design of Fishways and Other Fish Facilities
Design of Fishways and Other Fish Facilities

Author: Charles H. Clay

Publisher: CRC Press

Published: 2017-12-14

Total Pages: 260

ISBN-13: 135145577X

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This new edition of the best-selling book describes the main types of fishways and fish facilities used around the world to assist the passage of fish over dams and other obstructions to their migration. It also focuses on the protection of fish (mainly young fish) from the hazards encountered in their downstream migrations. The book brings together the type of knowledge and research needed to decide on the facility used as well as its design and operation. It emphasizes the need for both biologists and engineers to collaborate in the design and indicates in what fields such collaboration would benefit fisheries conservation in the future. This is the Second Edition of the only book to bring together all of these topics worldwide under one cover.