Buyology
Buyology

Author: Martin Lindstrom

Publisher: Currency

Published: 2010-02-02

Total Pages: 274

ISBN-13: 0385523890

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NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.

Sources of Western Zhou History
Sources of Western Zhou History

Author: Edward L. Shaughnessy

Publisher: Univ of California Press

Published: 1992-01-08

Total Pages: 354

ISBN-13: 0520910222

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The thousands of ritual bronze vessels discovered by China's archaeologists serve as the major documentary source for the Western Zhou dynasty (1045-771 B.C.). These vessels contain long inscriptions full of detail on subjects as diverse as the military history of the period, the bureaucratic structure of the royal court, and lawsuits among the gentry. Moreover, being cast in bronze, the inscriptions preserve exactly the contemporary script and language. Shaughnessy has written a meticulous and detailed work on the historiography and interpretation of these objects. By demonstrating how the inscriptions are read and interpreted, Shaughnessy makes accessible in English some of the most important evidence about life in ancient China.

Design of Fishways and Other Fish Facilities
Design of Fishways and Other Fish Facilities

Author: Charles H. Clay

Publisher: CRC Press

Published: 2017-12-14

Total Pages: 260

ISBN-13: 135145577X

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This new edition of the best-selling book describes the main types of fishways and fish facilities used around the world to assist the passage of fish over dams and other obstructions to their migration. It also focuses on the protection of fish (mainly young fish) from the hazards encountered in their downstream migrations. The book brings together the type of knowledge and research needed to decide on the facility used as well as its design and operation. It emphasizes the need for both biologists and engineers to collaborate in the design and indicates in what fields such collaboration would benefit fisheries conservation in the future. This is the Second Edition of the only book to bring together all of these topics worldwide under one cover.

Anagram Solver
Anagram Solver

Author: Bloomsbury Publishing

Publisher: Bloomsbury Publishing

Published: 2009-01-01

Total Pages: 719

ISBN-13: 1408102579

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Anagram Solver is the essential guide to cracking all types of quiz and crossword featuring anagrams. Containing over 200,000 words and phrases, Anagram Solver includes plural noun forms, palindromes, idioms, first names and all parts of speech. Anagrams are grouped by the number of letters they contain with the letters set out in alphabetical order so that once the letters of an anagram are arranged alphabetically, finding the solution is as easy as locating the word in a dictionary.

Report on the Lands of the Arid Region of the United States
Report on the Lands of the Arid Region of the United States

Author: John Wesley Powell

Publisher: Franklin Classics Trade Press

Published: 2018-10-18

Total Pages: 222

ISBN-13: 9780343705398

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This work has been selected by scholars as being culturally important and is part of the knowledge base of civilization as we know it. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. To ensure a quality reading experience, this work has been proofread and republished using a format that seamlessly blends the original graphical elements with text in an easy-to-read typeface. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.

The Humboldt Wagon Road
The Humboldt Wagon Road

Author: Marti Leicester

Publisher: Arcadia Publishing

Published: 2012

Total Pages: 132

ISBN-13: 9780738576435

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This book offers readers an opportunity to ride the historic Humboldt Wagon Road from Chico to Susanville through images that have been collected since the 1860s. Many never-before-published photographs and oral histories tell a story of people who established what has been called this "small corner of the West." In the 1850s, John Bidwell, a California pioneer, agriculturist, businessman, and politician, envisioned a freight and passenger route that would connect San Francisco, the Sacramento River, and his newly established community of Chico. He wanted it to cross the mountains to the gold and silver mines in Idaho and Nevada. Bidwell financed, constructed, and opened the road for horses, wagons, stagecoaches, and eventually trucks and automobiles. From the Civil War era until the present, the road has carried everything from lumber to tourists.