Using Technologies for Creative-Text Translation
Using Technologies for Creative-Text Translation

Author: James Luke Hadley

Publisher: Taylor & Francis

Published: 2022-08-11

Total Pages: 213

ISBN-13: 1000647862

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This collection reflects on the state of the art of research into the use of translation technologies in the translation of creative texts, encompassing literary texts but also extending beyond to cultural texts, and charts their development and paths for further research. Bringing together perspectives from scholars across the discipline, the book considers recent trends and developments in technology that have spurred growing interest in the use of computer-aided translation (CAT) and machine translation (MT) tools in literary translation. Chapters examine the relationships between translators and these tools—the extent to which they already use such technologies, the challenges they face, and prevailing attitudes towards these tools—as well as the ethical implications of such technologies in translation practice. The volume gives special focus to drawing on examples with and beyond traditional literary genres to look to these technologies’ use in working with the larger group of creative texts, setting the stage for many future research opportunities. The book will be of particular interest to students and scholars in translation studies, especially those with an interest in literary translation, translation technology, translation practice, and translation ethics. Chapters 2 & 3 of this book are freely available as a downloadable Open Access PDF under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license available at http://www.taylorfrancis.com

Computer-Assisted Literary Translation
Computer-Assisted Literary Translation

Author: Andrew Rothwell

Publisher: Taylor & Francis

Published: 2023-11-30

Total Pages: 303

ISBN-13: 1000969118

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This collection surveys the state of the art of computer-assisted literary translation (CALT), making the case for its potential to enhance literary translation research and practice. The volume brings together early career and established scholars from around the world in countering prevailing notions around the challenges of effectively implementing contemporary CALT applications in literary translation practice which has traditionally followed the model of a single translator focused on a single work. The book begins by addressing key questions on the definition of literary translation, examining its sociological dimensions and individual translator perspective. Chapters explore the affordances of technological advancements and availability of new tools in such areas as post-edited machine translation (PEMT) in expanding the boundaries of what we think of when we think of literary translation, looking to examples from developments in co-translation, collaborative translation, crowd-sourced translation and fan translation. As the first book of its kind dedicated to the contribution CALT in its various forms can add to existing and future scholarship, this volume will be of interest to students and scholars in Translation Studies, especially those working in literary translation, machine translation and translation technologies.

Translation and the Classic
Translation and the Classic

Author: Paul F. Bandia

Publisher: Taylor & Francis

Published: 2024-02-08

Total Pages: 195

ISBN-13: 1003831818

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Through a range of accessible and innovative chapters dealing with a spectrum of genres, authors, and periods, this volume seeks to examine the complex relationship between translation and the classic, and how translation makes and remakes (and sometimes invents) classic works for new audiences across space and time. Translation and the Classic is the first volume in a two-volume series examining how classic works fare in translation, how translation is different when it engages with classic texts, and how classic texts can be shaped, understood in new ways, or even created through the process of translation. Although other collections have covered some of this territory, they have done so in partial ways or with a focus on Greek, Roman, and Arabic texts or translations. This collection alone takes the reader from 1000 BCE up to the digital age in a sequence of chapters that encompass areas including philosophy, children’s literature, and pseudotranslation. It asks us to consider translation not just as a mechanism of distribution, but as one of the primary ways that the classic is created and understood by multiple audiences. This book is essential reading for those taking Translation Studies courses at the senior undergraduate and postgraduate level, as well as courses outside Translation Studies such as Comparative Literature and Literary Studies.

Appraisal and the Transcreation of Marketing Texts
Appraisal and the Transcreation of Marketing Texts

Author: Nga-Ki Mavis Ho

Publisher: Taylor & Francis

Published: 2024-01-31

Total Pages: 213

ISBN-13: 1000984001

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This book contributes to growing debates on transcreation, applying an appraisal framework to texts from luxury brands in Chinese and English to reveal new insights into marketing transcreation and set out transcreation as an area of study in its own right. The volume charts the origins of the term "transcreation", emerging from the interplay of established concepts of translation, creation, localisation, and adaptation and ongoing debates on what should be transcreated and how. Using these dialogues as a point of departure, Ho outlines a way forward for transcreation research by advocating for the use of an appraisal framework, taken from work in systemic functional linguistics and employed to evaluate persuasion in language. In focusing on marketing texts from the websites of three luxury brands in English and Chinese, the book explores how this approach can surface fresh perspectives on the different ways in which the processes and practices of marketing transcreation are used to generate persuasion across languages. The volume looks ahead to the implications for other language pairs and the applications of the appraisal framework to understand transcreation practice of other genres, such as literary texts. This book will be of interest to students and scholars in translation studies and marketing studies.

Lifestyle Politics in Translation
Lifestyle Politics in Translation

Author: M. Cristina Caimotto

Publisher: Taylor & Francis

Published: 2022-08-10

Total Pages: 171

ISBN-13: 1000610209

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This book investigates the role of translation processes in the shaping and re-shaping of ideological discourse and their impact on the actors involved in the translation process, focusing on institutional texts and their influence on lifestyle issues both public and personal. The volume employs a unique approach in its focus on "lifestyle politics," examining texts produced by political actors, such as international organizations and national governments, and their translations. The book draws on an interdisciplinary perspective, integrating work from translation studies and linguistics with political science and economics, and applies it to English and French versions of the same documents, calling attention to ideological differences across versions. In light of our increasingly globalized world, Caimotto and Raus demonstrate the ways in which globalized discourse undergoes processes of depoliticization and marketization which produce a trickle-down effect on individuals’ personal identities. This book will be of interest to students and scholars in translation studies, critical discourse analysis, and political science.

Online Collaborative Translation in China and Beyond
Online Collaborative Translation in China and Beyond

Author: Chuan Yu

Publisher: Taylor & Francis

Published: 2022-11-30

Total Pages: 146

ISBN-13: 1000786218

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In this original and innovative work, Yu boldly tackles the increasingly influential collaborative translation phenomenon, with special reference to China. She employs the unique perspective of an ethnographer to explore how citizen translators work together as they select, translate, edit and polish translations. Her area of particular interest is the burgeoning yet notably distinctive world of the Chinese internet, where the digital media ecology is with Chinese characteristics. Through her longitudinal digital ethnographic fieldwork in Yeeyan, Cenci and other online translation platforms where the source materials usually come from outside China, Yu draws out lessons for the various actors in the collaborative translation space, focusing on their communities, working practices and identities, for nothing is quite as it seems. She also theorises relationships between the actors, their work and their places of work, offering us a rich and insightful perspective into the often-hidden world of collaborative translation in China. The contribution of Yu’s work also lies in her effort in looking beyond China, providing us with a landscape of collaborative translation in practice, in training, and in theory across geographic contexts. This volume will be of particular interest to scholars and postgraduate students in translation studies and digital media.

Relevance Theory in Translation and Interpreting
Relevance Theory in Translation and Interpreting

Author: Fabrizio Gallai

Publisher: Taylor & Francis

Published: 2022-10-31

Total Pages: 255

ISBN-13: 1000655563

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This book illustrates the potential of Relevance Theory (RT) in offering a cognitive-pragmatic, cause-effect account of translation and interpreting (T&I), one which more closely engages T&I activity with the mental processes of speakers, listeners, writers, and readers during communicative acts. The volume provides an overview of the cognitive approach to communication taken by RT, with a particular focus on the distinction between explicit and implicit content and the relationship between thoughts and utterances. The book begins by outlining key concepts and theory in RT pragmatics and charting the development of their disciplinary relationship with work from T&I studies. Chapters draw on practical examples from a wide range of T&I contexts, including news media, scientific materials, literary translation, audiovisual translation, conference interpreting, and legal interpreting. The book also explores the myriad applications of RT pragmatics-inspired work and future implications for translation and interpreting research. This volume will be of interest to scholars in T&I studies and pragmatics.

Advances in Corpus Applications in Literary and Translation Studies
Advances in Corpus Applications in Literary and Translation Studies

Author: Riccardo Moratto

Publisher: Taylor & Francis

Published: 2022-12-26

Total Pages: 321

ISBN-13: 1000787680

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Professor Riccardo Moratto and Professor Defeng Li present contributions focusing on the interdisciplinarity of corpus studies, with a special emphasis on literary and translation studies which offer a broad and varied picture of the promise and potential of methods and approaches. Inside scholars share their research findings concerning current advances in corpus applications in literary and translation studies and explore possible and tangible collaborative research projects. The volume is split into two sections focusing on the applications of corpora in literary studies and translation studies. Issues explored include historical backgrounds, current trends, theories, methodologies, operational methods, and techniques, as well as training of research students. This international, dynamic, and interdisciplinary exploration of corpus studies and corpus application in various cultural contexts and different countries will provide valuable insights for any researcher in literary or translation studies who wishes to have a better understanding when working with corpora.

Using Computers in the Translation of Literary Style
Using Computers in the Translation of Literary Style

Author: ROY. YOUDALE

Publisher: Routledge

Published: 2021-03-31

Total Pages: 242

ISBN-13: 9780367727420

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This volume argues for an innovative interdisciplinary approach to the analysis and translation of literary style, based on a mutually supportive combination of traditional close reading and 'distant' reading, involving corpus-linguistic analysis and text-visualisation. The book contextualizes this approach within the broader story of the development of computer-assisted translation -- including machine translation and the use of CAT tools -- and elucidates the ways in which the approach can lead to better informed translations than those based on close reading alone. This study represents the first systematic attempt to use corpus linguistics and text-visualisation in the process of translating individual literary texts, as opposed to comparing and analysing already published originals and their translations. Using the case study of his translation into English of Uruguayan author Mario Benedetti's 1965 novel Gracías por el Fuego, Youdale showcases how a close and distant reading approach (CDR) enhances the translator's ability to detect and measure a variety of stylistic features, ranging from sentence length and structure to lexical richness and repetition, both in the source text and in their own draft translation, thus assisting them with the task of revision. The book reflects on the benefits and limitations of a CDR approach, its scalability and broader applicability in translation studies and related disciplines, making this key reading for translators, postgraduate students and scholars in the fields of literary translation, corpus linguistics, corpus stylistics and narratology.

Institutional Translator Training
Institutional Translator Training

Author: Tomáš Svoboda

Publisher: Taylor & Francis

Published: 2022-12-30

Total Pages: 173

ISBN-13: 1000810321

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This collection surveys the translator training landscape in international organizations on a global scale, offering a state-of-the-art view on institutional translator training research and practical takeaways for stakeholders. The volume’s focus on training brings a unique perspective to existing research on institutional translation, which has tended to single out such themes as agency, professionalism, and quality. The book is divided into three sections, with the first outlining the competences required of institutional translators, the second exploring training practices at the university level and "on the job", for novices and professionals, across a range of settings, and the third providing a synthesis of the above. Contributions draw on findings from studies in both institutional desiderata and existing training programmes from diverse geographic contexts towards situating the discussion through a global lens. In linking together competences and training practices, the book enhances collective knowledge of institutional translation and provides valuable insights for universities and institutions that work with translators on both international and national scales. This book will be key reading for scholars in translation studies, particularly those interested in institutional translation and translator training, as well as active professionals. The Open Access version of this book, available at http://www.taylorfrancis.com, has been made available under a Creative Commons [Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND)] 4.0 license.