Using Social Marketing for Public Emergency Preparedness
Using Social Marketing for Public Emergency Preparedness

Author: Nancy Meyer-Emerick

Publisher: Routledge

Published: 2015-08-11

Total Pages: 132

ISBN-13: 1317420497

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Less than half of the public in the U.S. have taken the three steps to prepare for emergencies that are recommended by FEMA and the Red Cross: having a 3-day emergency kit, a family communication plan, and knowing where to get information during an emergency. Although emergency managers attempt to train the public, often they are only able to distribute brochures and make public notifications. For a variety of reasons, the public frequently ignores this guidance, leaving people more vulnerable during emergencies. This book applies the process of social marketing, which has been used widely in public health and other disciplines, to the lack of public preparedness. Written for emergency managers in government and non-profit agencies, students, and volunteers, the book provides enough background and resources to enable the user to carry out an effective emergency preparedness campaign in their community and maintain it over time. Unlike preparing one message for everyone, social marketing involves working with smaller communities to identify what and how people want to learn, training them, and then maintaining that relationship to insure their preparedness. Because most emergency management agencies lack resources to take on such an initiative, the book provides readers with low cost methods to begin a social marketing program.

Social Media, Crisis Communication, and Emergency Management
Social Media, Crisis Communication, and Emergency Management

Author: Connie M. White

Publisher: CRC Press

Published: 2011-09-20

Total Pages: 336

ISBN-13: 1439853495

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Although recent global disasters have clearly demonstrated the power of social media to communicate critical information in real-time, its true potential has yet to be unleashed. Social Media, Crisis Communication, and Emergency Management: Leveraging Web 2.0 Technologies teaches emergency management professionals how to use social media to improve emergency planning, preparedness, and response capabilities. It provides a set of guidelines and safe practices for using social media effectively across a range of emergency management applications. Explaining how emergency management agencies can take advantage of the extended reach these technologies offer, the book supplies cutting-edge methods for leveraging these technologies to manage information more efficiently, reduce information overload, inform the public, and ultimately save lives. Filled with real-world examples and case studies, it is an ideal self-study resource. Its easy-to-navigate structure and numerous exercises also make it suitable for courses at both the undergraduate and graduate levels. From crowdsourcing and digital volunteers to mapping and collective intelligence, Social Media, Crisis Communication, and Emergency Management: Leveraging Web 2.0 Technologies facilitates a clear understanding of the essential principles of social media. Each chapter includes an example of a local-level practitioner, organization, or agency using social media that demonstrates the transformative power of social media in the real world. The book also includes numerous exercises that supply readers with models for building their own social media sites and groups—making it a must-read for anyone who wants to learn more about the communication and information structures supported by social media. Visit the author’s homepage: http://sites.google.com/site/conniemwhite/Home

Communicating Emergency Preparedness
Communicating Emergency Preparedness

Author: Damon P. Coppola

Publisher: CRC Press

Published: 2017-04-28

Total Pages: 250

ISBN-13: 1351761870

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This fully revised edition of Communicating Emergency Preparedness: Practical Strategies for the Public and Private Sectors includes timely case studies, events, and references to articles and opinions about the direction of emergency preparedness communication. The authors draw upon their professional endeavors to inject a new sense of practicality to the text. New images displaying emergency preparedness campaigns are used to further illustrate the materials being presented. For instructors and practitioners alike, this book continues to provide the how-to instruction that is often required, and will only improve upon the success of the first edition in doing so.

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Author: Fema

Publisher: Createspace Independent Publishing Platform

Published: 2013-10-31

Total Pages: 64

ISBN-13: 9781539678847

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Social media is a new technology that not only allows for another channel of broadcasting messages to the public, but also allows for two way communication between emergency managers and major stakeholder groups. Increasingly the public is turning to social media technologies to obtain up to date information during emergencies and to share data about the disaster in the form of geo data, text, pictures, video, or a combination of these media. Social media also can allow for greater situational awareness for emergency responders. While social media allows for many opportunities to engage in an effective conversation with stakeholders, it also holds many challenges for emergency managers. The purpose of this course is to provide the participants with best practices including tools, techniques and a basic roadmap to build capabilities in the use of social media technologies in their own emergency management organizations (State, local, Tribal) in order to further their emergency response missions. By the end of this course, participants will be able to: Explain why social media is important for emergency management Describe the major functions and features of common social media sites currently used in emergency management Describe the opportunities and challenges of using social media applications during the 5 phases of emergency management Describe better practices for using social media applications during the 5 phases of emergency management Describe the process for building the capabilities and to sustain the use of social media in an emergency management organization (State, local, tribal, territorial)"

The Role of Social Media in Emergency Response and Public Communication
The Role of Social Media in Emergency Response and Public Communication

Author: Arthur Alozie

Publisher: Independently Published

Published: 2024-05-19

Total Pages: 0

ISBN-13:

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**The Role of Social Media in Emergency Response and Public Communication** is a comprehensive guide that explores how social media platforms like Twitter, Facebook, and Instagram are revolutionizing emergency management and public communication. This essential resource delves into various aspects of emergency response, including emergency management examples, emergency preparedness communication plans, and emergency preparedness communication plan templates, providing practical insights and real-world applications. It covers emergency preparedness examples and emergency relief examples to illustrate the effectiveness of social media in coordinating efforts and disseminating information during crises. The book emphasizes the importance of an emergency response communication center, the need for an emergency response communication certificate, and the creation of detailed emergency response communication flow charts and plans. Readers will find a step-by-step guide on developing an emergency response communication plan template and implementing an emergency response communication program and strategy. The integration of social media into emergency response communication systems is thoroughly examined, along with the definition and functions of an emergency response communications center. Emergency response drill examples and emergency response examples provide practical scenarios and best practices. The book also includes a detailed analysis of the Emergency Response Guidebook, with sections on the 2023 and 2024 PDFs, the emergency response guidebook app, color codes, and sections such as the green and orange pages. It explores emergency response in Liberty County, covering codes from 2022 to 2024, promo codes, and the emergency response Liberty County Roblox community. Additionally, it offers a comprehensive overview of emergency response plans, including definitions, OSHA requirements, samples, templates, and scenarios. The book also discusses emergency response systems, CPR definitions, systems for the elderly, and emergency response teams, highlighting their roles, responsibilities, training, and examples from various sectors, including the UK. Finally, it includes incident response communication plans, examples, and strategies, showcasing the critical role of social media in modern emergency response and public communication.

Social Marketing for Public Health
Social Marketing for Public Health

Author: Hong Cheng

Publisher: Jones & Bartlett Learning

Published: 2011

Total Pages: 451

ISBN-13: 0763757977

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Social Marketing for Public Health: Global Trends and Success Stories explores how traditional marketing principles and techniques are being used to increase the effectiveness of public health programs-around the world. While addressing the global issues and trends in social marketing, the book highlights successful health behavior change campaigns launched by governments, by a combination of governments, NGOs, and businesses, or by citizens themselves in 15 countries of five continents. Each chapter examines a unique, current success story, ranging from anti-smoking campaigns to HIV-AIDS prev

Public Response to Alerts and Warnings Using Social Media
Public Response to Alerts and Warnings Using Social Media

Author: National Research Council

Publisher: National Academies Press

Published: 2013-02-04

Total Pages: 93

ISBN-13: 0309290333

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Following an earlier NRC workshop on public response to alerts and warnings delivered to mobile devices, a related workshop was held on February 28 and 29, 2012 to look at the role of social media in disaster response. This was one of the first workshops convened to look systematically at the use of social media for alerts and warnings-an event that brought together social science researchers, technologists, emergency management professionals, and other experts on how the public and emergency managers use social media in disasters.In addition to exploring how officials monitor social media, as well as the resulting privacy considerations, the workshop focused on such topics as: what is known about how the public responds to alerts and warnings; the implications of what is known about such public responses for the use of social media to provide alerts and warnings to the public; and approaches to enhancing the situational awareness of emergency managers. Public Response to Alerts and Warnings Using Social Media: Report of a Workshop on Current Knowledge and Research Gaps summarizes presentations made by invited speakers, other remarks by workshop participants, and discussions during parallel breakout sessions. It also points to potential topics for future research, as well as possible areas for future research investment, and it describes some of the challenges facing disaster managers who are seeking to incorporate social media into regular practice.

Disasters 2.0
Disasters 2.0

Author: Adam Crowe

Publisher: CRC Press

Published: 2012-04-10

Total Pages: 321

ISBN-13: 1439874433

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Emerging social media and so-called Web 2.0 technologies will continue to have a great impact on the practice and application of the emergency management function in every public safety sector. Disasters 2.0: The Application of Social Media Systems for Modern Emergency Management prepares emergency managers and first responders to successfully appl

Communicating Emergency Preparedness
Communicating Emergency Preparedness

Author: Damon P. Coppola

Publisher: Auerbach Publications

Published: 2009-05-26

Total Pages: 294

ISBN-13:

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"Public Disaster Preparedness: In Theory and in Practice 1 2 Managing Risk, Emergencies, and Disasters 43 3 The Campaign - Step 1: Early Planning 73 4 Step 2: Develop a Campaign Strategy 125 5 Campaign Implementation and Evaluation 179 6 Program Support 199 7 Emergency Management Public Education Case Studies 235 Index 255.

Lessons Learned
Lessons Learned

Author: United States. Department of Homeland Security. First Responders Group

Publisher:

Published: 2013

Total Pages: 39

ISBN-13:

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Social media and collaborative technologies have become critical components of emergency preparedness, response, and recovery. From the international response efforts in major tsunamis to hurricane response and recovery in major U.S. cities, many government officials now turn to social media technologies to share information and connect with citizens during all phases of a crisis. Implementing these new technologies, however, requires that responding agencies adopt new communication strategies and engagement methods. Recognizing the need to address these challenges, the U.S. Department of Homeland Security's Science and Technology Directorate (DHS S&T) established the Virtual Social Media Working Group (VSMWG) in December 2010. The mission of the VSMWG is to provide guidance and best practices to the emergency preparedness and response community on the safe and sustainable use of social media technologies before, during, and after emergencies. Drawn from a cross section of subject matter experts from federal, tribal, territorial, state, and local responders from across the United States, VSMWG members are establishing and collecting best practices and solutions that can be leveraged by public safety officials and responders throughout the nation's emergency response community. The VSMWG developed this document with input from the public safety community through monthly meetings, online engagement hosted on the DHS First Responder Communities of Practice portal and through virtual discussions via other social media channels between November 2012 and April 2013. This report serves as a follow-up to all of the previously published VSMWG documents, including the Social Media Strategy, Next Steps: Social Media for Emergency Response, and Community Engagement and Social Media Best Practices. This document provides an overview on how social media was used in preparation for, in response to, and in recovery from Hurricane Sandy ("Sandy") in late October 2012. It also discusses processes identified by the first responder community as best practices; presents examples, themes in applications, and lessons learned; identifies gaps in technology, process, and/or policy; and offers points requiring further discussion.