User Acceptance of Mobile Notifications
User Acceptance of Mobile Notifications

Author: Tilo Westermann

Publisher: Springer

Published: 2017-03-14

Total Pages: 149

ISBN-13: 9811038511

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This book presents an alternative approach to studying smartphone-app user notifications. It starts with insights into user acceptance of mobile notifications in order to provide tools to support users in managing these. It extends previous research by investigating factors that influence users’ perception of notifications and proposes tools addressing the shortcomings of current systems. It presents a technical framework and testbed as an approach for evaluating the usage of mobile applications and notifications, and then discusses a series of studies based on this framework that investigate factors influencing users’ perceptions of mobile notifications. Lastly, a set of design guidelines for the usage of mobile notifications is derived that can be employed to support users in handling notifications on smartphones.

Persuasive Technology
Persuasive Technology

Author: Alexander Meschtscherjakov

Publisher: Springer Nature

Published: 2023-04-13

Total Pages: 435

ISBN-13: 3031309332

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This book constitutes the refereed proceedings of the 18th International Conference on Persuasive Technology, PERSUASIVE 2023, held in Eindhoven, The Netherlands, April 19–21, 2023. The 24 full papers and 2 short papers included in this book were carefully reviewed and selected from 69 submissions. They were organized in topical sections as follows: Persuasive Technologies in Virtual and Augmented Reality; Persuasive Strategies; Persuasive Design and Applications; Methods for Tailoring and Personalisation; Artificial Persuasive Agents; Gamification; and Personal Factors in Persuasion.

Handbook of e-Tourism
Handbook of e-Tourism

Author: Zheng Xiang

Publisher: Springer Nature

Published: 2022-09-01

Total Pages: 1976

ISBN-13: 3030486524

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This handbook provides an authoritative and truly comprehensive overview both of the diverse applications of information and communication technologies (ICTs) within the travel and tourism industry and of e-tourism as a field of scientific inquiry that has grown and matured beyond recognition. Leading experts from around the world describe cutting-edge ideas and developments, present key concepts and theories, and discuss the full range of research methods. The coverage accordingly encompasses everything from big data and analytics to psychology, user behavior, online marketing, supply chain and operations management, smart business networks, policy and regulatory issues – and much, much more. The goal is to provide an outstanding reference that summarizes and synthesizes current knowledge and establishes the theoretical and methodological foundations for further study of the role of ICTs in travel and tourism. The handbook will meet the needs of researchers and students in various disciplines as well as industry professionals. As with all volumes in Springer’s Major Reference Works program, readers will benefit from access to a continually updated online version.

Mobile User Research
Mobile User Research

Author: Sunny Consolvo

Publisher: Springer Nature

Published: 2022-06-01

Total Pages: 202

ISBN-13: 3031024850

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This book will give you a practical overview of several methods and approaches for designing mobile technologies and conducting mobile user research, including how to understand behavior and evaluate how such technologies are being (or may be) used out in the world. Each chapter includes case studies from our own work and highlights advantages, limitations, and very practical steps that should be taken to increase the validity of the studies you conduct and the data you collect. This book is intended as a practical guide for conducting mobile research focused on the user and their experience. We hope that the depth and breadth of case studies presented, as well as specific best practices, will help you to design the best technologies possible and choose appropriate methods to gather ethical, reliable, and generalizable data to explore the use of mobile technologies out in the world.

The 2021 Web Almanac
The 2021 Web Almanac

Author: Eric A. Meyer

Publisher: HTTP Archive

Published: 2021-12-01

Total Pages: 776

ISBN-13:

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The Web Almanac is an annual research project by the web development community to better understand how the web is built and experienced. Industry experts and a team of peer reviewers and data analysts research the state of the web, one chapter at a time, focused in areas of web page composition, user experience, content publishing, and content delivery. The result is a richly detailed report brimming with insightful analysis written by subject matter experts built on a solid foundation of statistics aggregated over millions of top websites.

Digital and Social Media Marketing
Digital and Social Media Marketing

Author: Aleksej Heinze

Publisher: Taylor & Francis

Published: 2024-08-13

Total Pages: 387

ISBN-13: 1040087086

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Now in its third edition, Digital and Social Media Marketing provides a practice-led approach to digital marketing. This highly regarded textbook combines academic theory with practical examples from a range of different organisations worldwide to highlight techniques for the development and maintenance of a successful digital presence. The book’s customisable models offer organisations a way to decipher their current situation and plan a clear road map for developing a marketing strategy appropriate for the digital era. This rich and accessible textbook has been fully updated to reflect the current global landscape. The content of this third edition has been expanded to: consider the concept of GDPR as a sound framework for responsible marketing offer a greater focus on sustainable marketing throughout, linked to the UN Sustainable Development Goals place emphasis on the importance of crisis and reputation management explore the latest material in big data, data management and data privacy cover the latest in martech trends, particularly related to automation, machine learning and artificial intelligence provide new case studies from China, India, Nigeria and across Asia, alongside student activities and questions designed to improve learning outcomes This textbook provides a hands-on, user-friendly platform to turn skills and knowledge into a strategic advantage. It is ideal for advanced undergraduate, postgraduate and executive students of digital marketing and marketing strategy, as well as for practitioners aiming to be at the cutting edge of digital and social media marketing. Online resources include PowerPoint slides and a test bank.

Electronic Government
Electronic Government

Author: Maria A. Wimmer

Publisher: Springer

Published: 2013-08-20

Total Pages: 347

ISBN-13: 3642403581

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This book constitutes the refereed proceedings of the 12th IFIP WG 8.5 International Conference on Electronic Government, EGOV 2013, held in Koblenz, Germany, in September 2013. The 27 revised full papers presented were carefully reviewed and selected for inclusion in this volume. The papers have been organized in the following topical sections: research foundations; open government data and transparency; service design and improvement; adoption and service evaluation; and social media and social network analysis.

The Digital Collection of Extended Abstracts from Research Exhibition in Mathematics and Computer Sciences (REMACS 6.0)
The Digital Collection of Extended Abstracts from Research Exhibition in Mathematics and Computer Sciences (REMACS 6.0)

Author: Nur Fatihah Fauzi

Publisher: College of Computing, Informatics and Mathematics

Published: 2023-07-17

Total Pages: 259

ISBN-13: 6299744057

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The objective of this publication is to highlight the extensive range and profundity of research across these intimately connected disciplines. The intersection of Mathematics and Computer Science continues to be a dynamic area of exploration, witnessing remarkable progress and innovation over recent years. In an era dominated by technological breakthroughs and an ever-growing reliance on data-centric methodologies, researchers within these domains are relentlessly pursuing novel theories, algorithms, and models aimed at addressing some of the most challenging and pertinent issues of our contemporary society. This publication stands as a tribute to their unwavering commitment and scholarly rigor.

Emergency and Disaster Management: Concepts, Methodologies, Tools, and Applications
Emergency and Disaster Management: Concepts, Methodologies, Tools, and Applications

Author: Management Association, Information Resources

Publisher: IGI Global

Published: 2018-07-06

Total Pages: 1758

ISBN-13: 152256196X

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In a world of earthquakes, tsunamis, and terrorist attacks, emergency response plans are crucial to solving problems, overcoming challenges, and restoring and improving communities that have been affected by these catastrophic events. Although the necessity for quick and efficient aid is understood, researchers and professionals continue to strive for the best practices and methodologies to properly handle such significant events. Emergency and Disaster Management: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest research on the theoretical and practical components of initiating crisis management and emergency response. Highlighting a range of topics such as preparedness and assessment, aid and relief, and the integration of smart technologies, this multi-volume book is designed for emergency professionals, policy makers, practitioners, academicians, and researchers interested in all aspects of disaster, crisis, and emergency studies.