Persuasion in the Media Age
Persuasion in the Media Age

Author: Timothy Borchers

Publisher: Waveland Press

Published: 2021-09-14

Total Pages: 471

ISBN-13: 1478647809

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Persuasion in the Media Age addresses the impact of electronic media on the practice of persuasion and reviews constantly evolving digital strategies. Today’s world demands a new perspective on persuasion—one that is grounded in the assumption that human consciousness and culture have been forever altered by communication technology. The fourth edition provides timely examples of persuasion in political campaigns, social movements, marketing, and interpersonal relationships—and the role of social media and media technologies in all of the contexts. From advertisers to politicians to influencers to friends, persuaders use increasingly sophisticated strategies to sway behavior. Borchers skillfully weaves theory, research, and engaging examples to help readers understand the practice of social influence—and to apply critical-thinking skills to the persuasion they encounter daily. The text takes an interdisciplinary approach to provide the latest thinking on persuasion while also drawing on a broad theoretical base for foundational concepts, such as attitudes, rhetoric, and human motivation. Throughout, Borchers emphasizes audience, storytelling, visual images, and ethics. This comprehensive, insightful, and accessible overview of persuasive communication teaches readers how to be skilled creators of persuasive messages—as well as critical consumers.

Digital Exhaust
Digital Exhaust

Author: Dale Neef

Publisher: Pearson Education

Published: 2015

Total Pages: 320

ISBN-13: 0133837963

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Will "Big Data" supercharge the economy, tyrannize us, or both? Data Exhaust is the definitive primer for everyone who wants to understand all the implications of Big Data, digitally driven innovation, and the accelerating Internet Economy. Renowned digital expert Dale Neef clearly explains: What Big Data really is, and what's new and different about it How Big Data works, and what you need to know about Big Data technologies Where the data is coming from: how Big Data integrates sources ranging from social media to machine sensors, smartphones to financial transactions How companies use Big Data analytics to gain a more nuanced, accurate picture of their customers, their own performance, and the newest trends How governments and individual citizens can also benefit from Big Data How to overcome obstacles to success with Big Data - including poor data that can magnify human error A realistic assessment of Big Data threats to employment and personal privacy, now and in the future Neef places the Big Data phenomenon where it belongs: in the context of the broader global shift to the Internet economy, with all that implies. By doing so, he helps businesses plan Big Data strategy more effectively - and helps citizens and policymakers identify sensible policies for preventing its misuse. By conservative estimate, the global Big Data market will soar past $50 billion by 2018. But those direct expenses represent just the "tip of the iceberg" when it comes to Big Data's impact. Big Data is now of acute strategic interest for every organization that aims to succeed - and it is equally important to everyone else. Whoever you are, Data Exhaust tells you exactly what you need to know about Big Data - and what to do about it, too.

Drop, Throttle, Oversteer
Drop, Throttle, Oversteer

Author: K. Lewis

Publisher:

Published: 2020-05-15

Total Pages: 85

ISBN-13:

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You want them, you need them, you gotta have them. You spend every weekend online looking at them, all your spare time prowling the streets, the parking lots. And now you're ready...to start your collection of classic cars! In Drop, Throttle, Oversteer: Collecting & Investing in Classic Cars, classic car collector, appraiser and 25-year auto industry veteran Jason Paynter walks you through the steps and considerations of starting your classic car collection. From deciding which cars to collect, to whether your cars will be an investment, to the ins and outs of attending and exhibiting at a car show. This book will get you ready for an incredible and fun journey full of amazing cars, fantastic people and possible profits. Containing decades of experience and knowledge, these pages offer valuable guidance finding classic cars, valuing cars and collections, understanding the classic car market, maintaining a collection and working with an appraiser. Additional topics include things to look for when buying a car and what to consider when insuring your collection, as well as insights into the thrill of attending a car show. This book is a must read for the classic car enthusiast.

Architectural Patterns
Architectural Patterns

Author: Pethuru Raj Chelliah

Publisher: Packt Publishing Ltd

Published: 2017-12-22

Total Pages: 458

ISBN-13: 178728834X

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Learn the importance of architectural and design patterns in producing and sustaining next-generation IT and business-critical applications with this guide. About This Book Use patterns to tackle communication, integration, application structure, and more Implement modern design patterns such as microservices to build resilient and highly available applications Choose between the MVP, MVC, and MVVM patterns depending on the application being built Who This Book Is For This book will empower and enrich IT architects (such as enterprise architects, software product architects, and solution and system architects), technical consultants, evangelists, and experts. What You Will Learn Understand how several architectural and design patterns work to systematically develop multitier web, mobile, embedded, and cloud applications Learn object-oriented and component-based software engineering principles and patterns Explore the frameworks corresponding to various architectural patterns Implement domain-driven, test-driven, and behavior-driven methodologies Deploy key platforms and tools effectively to enable EA design and solutioning Implement various patterns designed for the cloud paradigm In Detail Enterprise Architecture (EA) is typically an aggregate of the business, application, data, and infrastructure architectures of any forward-looking enterprise. Due to constant changes and rising complexities in the business and technology landscapes, producing sophisticated architectures is on the rise. Architectural patterns are gaining a lot of attention these days. The book is divided in three modules. You'll learn about the patterns associated with object-oriented, component-based, client-server, and cloud architectures. The second module covers Enterprise Application Integration (EAI) patterns and how they are architected using various tools and patterns. You will come across patterns for Service-Oriented Architecture (SOA), Event-Driven Architecture (EDA), Resource-Oriented Architecture (ROA), big data analytics architecture, and Microservices Architecture (MSA). The final module talks about advanced topics such as Docker containers, high performance, and reliable application architectures. The key takeaways include understanding what architectures are, why they're used, and how and where architecture, design, and integration patterns are being leveraged to build better and bigger systems. Style and Approach This book adopts a hands-on approach with real-world examples and use cases.

Pentaho Kettle Solutions
Pentaho Kettle Solutions

Author: Matt Casters

Publisher: John Wiley & Sons

Published: 2010-09-02

Total Pages: 721

ISBN-13: 0470947527

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A complete guide to Pentaho Kettle, the Pentaho Data lntegration toolset for ETL This practical book is a complete guide to installing, configuring, and managing Pentaho Kettle. If you’re a database administrator or developer, you’ll first get up to speed on Kettle basics and how to apply Kettle to create ETL solutions—before progressing to specialized concepts such as clustering, extensibility, and data vault models. Learn how to design and build every phase of an ETL solution. Shows developers and database administrators how to use the open-source Pentaho Kettle for enterprise-level ETL processes (Extracting, Transforming, and Loading data) Assumes no prior knowledge of Kettle or ETL, and brings beginners thoroughly up to speed at their own pace Explains how to get Kettle solutions up and running, then follows the 34 ETL subsystems model, as created by the Kimball Group, to explore the entire ETL lifecycle, including all aspects of data warehousing with Kettle Goes beyond routine tasks to explore how to extend Kettle and scale Kettle solutions using a distributed “cloud” Get the most out of Pentaho Kettle and your data warehousing with this detailed guide—from simple single table data migration to complex multisystem clustered data integration tasks.

Step by Step Soap Making
Step by Step Soap Making

Author: Josephine Simon

Publisher: Createspace Independent Publishing Platform

Published: 2016-03-29

Total Pages: 0

ISBN-13: 9781530728855

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Making your own soaps at home has never been so easy with simple Step by Step methods! Enjoy the luxury of homemade natural soaps How many times have you brought a bar of artisan or home-crafted soap to your nose and inhaled the scent and lightly traced your finger over the texture of the bar, thinking to yourself how wonderful it would be if you were only able to make soaps like that yourself at home. If you are anything like me, that exact scenario has happened, but I always backed away from soap making thinking it was just too difficult. That was until I learned just how easy and enjoyable home soap making can be. All you need to get started is a little guidance from a trusted friend, and that is exactly what you will find in this book. Soap making is an age-old craft, one that allows you creative expression and a sense of satisfaction. Within this book, the beginning soap maker will find everything that they need to start their crafting journey. From an introduction to commonly used terms to understanding and simplifying the process of creating your very own soap recipes, this book will help you along every step of the way, with clear and simple advice that isn't clouded with overly technical talk or chemistry lessons. You can now craft all of the beautiful, pure soaps that you have imagined with ease and pleasure. Inside find all the information to make soap making easy, affordable and contribute to your wellbeing and of your loved one. Organic homemade soap are the perfect gifts for friends and family. And who knows, maybe a new business! Here is what you'll get from this book: Term to know for soap making. Explanation on each style of soap making so that you can quickly determinate which one suits you best. A list of necessary materials you'll need for soap making including equipment, lye, as well as oils and fats. A list of fragrances and colorants which you can use, depending on the purpose of the soap you're making. Simple precautions for keeping your craft a safe and enjoyable experience Step by step technique to make soap using the cold processed method. Step by step technique to make soaps using the melt and pour method. 21 great recipes, including, to name just a few, the basic soap formula, Kitchen and Bath Hand Soap, the Sweet Honey Bar, the Invigorating Foot Soap, the Summer Lime Bar, the Winter Facial Bar and Herbal Shampoo Bar and for all kinds of needs. Included are also some tips on making your own soap recipes. With this book, you'll be able to master this old craft with ease thanks to the clearly explained step by step approach to soap making. It so easy and so much fun! Let's get started! Scroll back up and grab your copy today!

Super Farty Pants!
Super Farty Pants!

Author: Paul Wennersberg-Løvholen

Publisher:

Published: 2019-11-12

Total Pages: 36

ISBN-13: 9788293748038

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Is it a bird? Is it a plane? And what's that smell? Amelia is just a regular kid. That is until a chance encounter with a strange looking bug that grants her super powers- super farty powers! A hilarious story full of farting and flying that children of all ages (and their parents) will love! A beautifully illustrated childrens book that is both perfect for reading to your little ones, but also great for those that can read themselves.

Stacked
Stacked

Author: Joe Saul-Sehy

Publisher: Penguin

Published: 2021-12-28

Total Pages: 369

ISBN-13: 0593330684

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From the money nerds behind the award-winning Stacking Benjamins podcast, a new kind of personal finance book to get your house in order. Rich. Wealthy. Well-heeled. Moneyed. Affluent. Not bad—but why not get Stacked instead? If you’ve ever dreamed of a basic philosophy of money that’ll help you live bigger, be bolder, and laugh harder, you need this book. In these uncertain times, the basics matter more than ever. But for most of us, concepts such as investing, budgeting, and getting out of debt just don’t float our boats (or 150-foot yachts)—and so we put them off longer than we should. Joe Saul-Sehy and Emily Guy Birken are here to tell you that personal finance can be a lot more fun than you think. (No haberdashery, maritime knowledge, or specialized flatware required.) Learn about everything from side hustles, to hiring a legit financial adviser, to planning for emergencies, to what’s new and exciting—and actually worth your time—in financial apps and software. If you’re looking for the same old get-rich-quick clichés, avocado toast shaming, or alphabet soup of incomprehensible financial terms, you won’t find them here. Instead, Saul-Sehy and Birken take you step by step along the way to financial success, with their signature blend of shrewd financial information and wacky humor.

Voicebot and Chatbot Design
Voicebot and Chatbot Design

Author: Rachel Batish

Publisher: Packt Publishing Ltd

Published: 2018-09-29

Total Pages: 297

ISBN-13: 1789136881

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Create conversational UIs using cutting-edge frameworks Key FeaturesBuild AI chatbots and voicebots using practical and accessible toolkitsDesign and create voicebots that really shine in front of humansWork with familiar appliances like Alexa, Google Home, and FB MessengerDesign for UI success across different industries and use casesBook Description We are entering the age of conversational interfaces, where we will interact with AI bots using chat and voice. But how do we create a good conversation? How do we design and build voicebots and chatbots that can carry successful conversations in in the real world? In this book, Rachel Batish introduces us to the world of conversational applications, bots and AI. You’ll discover how - with little technical knowledge - you can build successful and meaningful conversational UIs. You’ll find detailed guidance on how to build and deploy bots on the leading conversational platforms, including Amazon Alexa, Google Home, and Facebook Messenger. You’ll then learn key design aspects for building conversational UIs that will really succeed and shine in front of humans. You’ll discover how your AI bots can become part of a meaningful conversation with humans, using techniques such as persona shaping, and tone analysis. For successful bots in the real world, you’ll explore important use-cases and examples where humans interact with bots. With examples across finance, travel, and e-commerce, you’ll see how you can create successful conversational UIs in any sector. Expand your horizons further as Rachel shares with you her insights into cutting-edge voicebot and chatbot technologies, and how the future might unfold. Join in right now and start building successful, high impact bots! What you will learnBuild your own AI voicebots and chatbotsUse familiar appliances like Alexa, Google Home, and Facebook MessengerMaster the elements of conversational user interfacesKey design techniques to make your bots successfulUse tone analysis to deepen UI conversation for humansCreate voicebots and UIs designed for real-world situationsInsightful case studies in finance, travel, and e-commerceCutting-edge technology and insight into the future of AI botsWho this book is for This book is for you, if you want to deepen your appreciation of UI and how conversational UIs - driven by artificial intelligence - are transforming the way humans interact with computers, appliances, and the everyday world around us. This book works with the major UI toolkits available today, so you do not need a deep programming knowledge to build the bots in this book: a basic familiarity with markup languages and JavaScript will give you everything you need to start building cutting-edge conversational UIs.