This completely researched history of U.S. Spanish-language television traces the rise of two foremost, if widely unrecognized, modern American enterprises - the Spanish-language networks Univision and Telemundo. It is a standard scholarly history constructed from archives, original interviews, reportage, and other public materials.
The first history of Spanish-language television in the United States In the most comprehensive history of Spanish-language television in the United States to date, Craig Allen traces the development of two prominent yet little-studied powerhouses, Univision and Telemundo. Allen tells the inside story of how these networks fought enormous odds to rise as giants of mass communication within an English-dominated society. The book begins in San Antonio, Texas, in 1961 with the launch of the first Spanish-language station in the country. From it rose the Spanish International Network (SIN), which would later become Univision. Conceived by Mexican broadcasting mogul Emilio Azcárraga Vidaurreta and created by unsung American television pioneers, Unvision grew to provide a vast amount of international programming, including popular telenovelas, and was the first U.S. network delivered by satellite. After Telemundo was founded in the 1980s by Saul Steinberg and Harry Silverman, the two networks battled over audiences and saw dramatic changes in leadership. Today, Univision and Telemundo are multibillion-dollar television providers that equal ABC, CBS, NBC, and Fox in scale and stature. While Univision remains a beacon of U.S. television’s internationalization, Telemundo—owned by NBC—is a worldwide leader in producing Spanish-language programs. Using archival sources and original interviews to reconstruct power struggles and behind-the-scenes intrigue, Allen uses this exciting narrative to question monolingual and Anglo-centered versions of U.S. television history. He demonstrates the endurance, innovation, and popularity of Spanish-language television, arguing that its story is essential to understanding the Latinx history of contemporary America. A volume in the series Reframing Media, Technology, and Culture in Latin/o America, edited by Héctor Fernández L’Hoeste and Juan Carlos Rodríguez
Since its introduction in the early 1960s, Spanish-language television in the United States has grown in step with the Hispanic population. Industry and demographic projections forecast rising influence through the 21st century. This book traces U.S. Spanish-language television’s development from the 1960s to 2013, illustrating how business, regulation, politics, demographics and technological change have interwoven during a half century of remarkable change for electronic media. Spanish-language media play key social, political and economic roles in U.S. society, connecting many Hispanics to their cultures of origin, each other, and broader U.S. society. Yet despite the population’s increasing impact on U.S. culture, in elections and through an estimated $1.3 trillion in spending power in 2014, this is the first comprehensive academic source dedicated to the medium and its history. The book combines information drawn from the business press and trade journals with industry reports and academic research to provide a balanced perspective on the origins, maturation and accelerated growth of a significant ethnic-oriented medium.
Both the U.S. population and Major League Baseball rosters have seen dramatic demographic changes over the past 50 years. The nation and the sport are becoming multilingual, with Spanish the unofficial second language. Today, 21 of 30 MLB teams broadcast at least some games in Spanish. Filling a gap in the literature of baseball, this collection of new essays examines the history of the game in Spanish, from the earliest locutores who called the plays for Latin American audiences to the League's expansion into cities with large Latino populations--Los Angeles, Houston and Miami to name a few--that made talented sportscasters for the fanaticos a business necessity.
This collection bridges disciplinary scholarship from critical language studies, Latinx critical communication, and media studies scholarship for a comprehensive exploration of Spanish-English bilingualism in the US and in turn, elucidating, more broadly, our understanding of bilingualism in a post-digital society. Chapters offer a state-of-the-art on research at the intersection of language, communication, and media, with a focus on key debates in Spanish-English bilingualism research. The volume provides a truly interdisciplinary perspective, synthesizing a wide range of approaches to promote greater dialogue between these fields and examining different communicative bilingual spaces. These include ideological spaces, political spaces, publicity and advertising spaces, digital and social media spaces, entertainment and TV spaces, and school and family spaces. This book will be of interest to students and scholars in bilingualism, language and communication, language and media, and Latin American and Chicano/a studies.
US history gets the star treatment with this essential guide to the Smithsonian's first permanent exhibition on pop culture, featuring objects like Muhammad Ali’s training robe, and Leonard Nimoy’s Spock ears, and Dorothy’s ruby slippers, oh my! Entertainment Nation is a star-studded and richly illustrated book celebrating the best of 150 years of US pop culture. The book presents nearly 300 breathtaking Smithsonian objects from the first long-term exhibition on popular culture, and features contributors like Billie Jean King, Ali Wong, and Jill Lepore. Entertainment Nation offers the glitz and glamour of Hollywood, the passion and grit of star athletes, the limelight of the music industry and theater, and the amazing entertainers we love to watch, with dazzling cultural touchstones like: Music and Theater Lin-Manuel Miranda’s Hamilton costume John Coltrane’s saxophone Selena's leather outfit Film and Television Captain America’s shield Mr. Roger’s sweater Seinfeld’s puffy shirt Sports Mia Hamm’s Olympic jersey Kristi Yamaguchi’s ice skates Babe Ruth autographed baseball The book includes essays that contextualize the objects’ place in time and history, exploring how entertainment sparks conversation and debate, reveals social tensions and political power, and dictates who gets to be the hero or the villain. Taking a nostalgic look at old favorites and an exhilarating glimpse of contemporary attractions, Entertainment Nation is a love letter to pop culture.
How an overlooked film industry became a cinematic force The first book in English dedicated to the study of Central American film, this volume explores the main trends, genres, and themes that define this emerging industry. The seven nations of the region have seen an unprecedented growth in film production during the twenty-first century with the creation of over 200 feature-length films compared with just one in the 1990s. This volume provides a needed overview of one of the least explored cinemas in the world. In these essays, various scholars of film and cultural studies from around the world provide insights into the continuities and discontinuities between twentieth- and twenty-first-century cinematic production on the Isthmus. They discuss how political, social, and environmental factors, along with new production modes and aesthetics, have led to a corpus of films that delve into issues of the past and present such as postwar memory, failed revolutions, trauma, migration, popular culture, minority populations, and gender disparities. From Salvadoran documentaries to Costa Rican comedies and Panamanian sports films, the movies analyzed here demonstrate the region’s flourishing film industry and the diversity of approaches found within it. The Rise of Central American Film in the Twenty-First Century pays homage to an overlooked cultural phenomenon and shows the importance of regional cinema studies. Contributors: Liz Harvey-Kattou | Daniela Granja Núñez | Carolina Sanabria | Juan Carlos Rodríguez | María Lourdes Cortés | Júlia González de Canales Carcereny | Arno Jacob Argueta | Tomás Arce Mairena | Dr. Mauricio Espinoza | Lilia García Torres | Dr. Jared List | Patricia Arroyo Calderón | Esteban E. Loustaunau | Héctor Fernández L'Hoeste | Juan Pablo Gómez Lacayo | Jennifer Carolina Gómez Menjívar A volume in the series Reframing Media, Technology, and Culture in Latin/o America, edited by Héctor Fernández L’Hoeste and Juan Carlos Rodríguez Publication of this work made possible by a Sustaining the Humanities through the American Rescue Plan grant from the National Endowment for the Humanities.
Not only are Hispanics the largest minority group in the United States, but Mexico is fast becoming our major trading partner, surpassing even Japan. In fact, the U.S. now has the fourth largest Spanish-speaking population in the world, after Mexico, Spain, and Argentina. How has this demographic group transformed the U.S. into a bi-lingual nation within the span of a generation? Why do Hispanics resist assimilation and insist on speaking Spanish in public life? And how can businesses effectively reach the emerging Hispanic consumer market with its estimated puchasing power of USD1 trillion by 2010? These questions constitute the single-most important marketing challenge for corporate America in the twenty-first century. This book examines the Hispanic worldview and how it informs people's economic decisions, both in the United States and across North America. It challenges the viewpoint that American culture will soon dominate its NAFTA trading partners, looks carefully at the market for Hispanic goods in the U.S. and the market for our goods throughout the Spanish-speaking world, and shows how marketeers are now reaching the Hispanic community domestically. The information and insights found here are essential for teachers, students, and professionals in the fields of international finance and world trade, as well as almost all areas of business, marketing, and strategic planning.
Now in a second edition, this textbook surveys the channels, platforms, and programming through which television distribution operates, with a diverse selection of contributors providing thorough explorations of global media industries in flux. Even as legacy media industries experience significant disruption in the face of streaming and online delivery, the power of the television channel persists. Far from disappearing, television channels have multiplied and adapted to meet the needs of old and new industry players alike. Television viewers now navigate complex choices among broadcast, cable, and streaming services across a host of different devices. From Networks to Netflix guides students, instructors, and scholars through that complex and transformed channel landscape to reveal how these industry changes unfold and why they matter. This second edition features new players like Disney+, HBO Max, Crunchyroll, Hotstar, and more, increasing attention to TV services across the world. An ideal resource for students and scholars of media criticism, media theory, and media industries, this book continues to offer a concrete, tangible way to grasp the foundations of television—and television studies—even as they continue to be rewritten.
A hemispheric view of the practice of digital humanities in the Spanish- and Portuguese-speaking Americas As digital media and technologies transform the study of the humanities around the world, this volume provides the first hemispheric view of the practice of digital humanities in the Spanish- and Portuguese-speaking Americas. These essays examine how participation and research in new media have helped configure identities and collectivities in the region. Featuring case studies from throughout Latin America, including the United States Latinx community, contributors analyze documentary films, television series, and social media to show how digital technologies create hybrid virtual spaces and facilitate connections across borders. They investigate how Latinx bloggers and online activists navigate governmental restrictions in order to connect with the global online community. These essays also incorporate perspectives of race, gender, and class that challenge the assumption that technology is a democratizing force. Digital Humanities in Latin America illuminates the cultural, political, and social implications of the ways Latinx communities engage with new technologies. In doing so, it connects digital humanities research taking place in Latin America with that of the Anglophone world. Contributors: Paul Alonso | Morgan Ames | Eduard Arriaga | Anita Say Chan | Ricardo Dominguez | Orlando Luis Pardo Lazo | Héctor Fernández L’Hoeste | Jennifer M. Lozano | Ana Lígia Silva Medeiros | Gimena del Río Riande | Juan Carlos Rodríguez | Isabel Galina Russell | Angharad Valdivia | Anastasia Valecce | Cristina Venegas A volume in the series Reframing Media, Technology, and Culture in Latin/o America, edited by Héctor Fernández L’Hoeste and Juan Carlos Rodríguez
