Understanding the Global Spa Industry
Author: Gerard Bodeker
Publisher: Routledge
Published: 2010-08-20
Total Pages: 493
ISBN-13: 1136351256
DOWNLOAD EBOOK• Spa services and the development of the spa business from its historical beginnings to the size of the market today. • Business development and planning, spa operations and business models. • Spa products and technologies, retailing and the application of branding and marketing strategies. • Infrastructure, design and environmental issues including sustainability and social and environmental benchmarking. • Human resources issues from education and training to professional and regulatory issues and professional and corporate ethics and values.