Sports Sponsorship and Brand Development
Sports Sponsorship and Brand Development

Author: M. Beck-Burridge

Publisher: Springer

Published: 2001-11-07

Total Pages: 187

ISBN-13: 0230508227

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Subaru and Jaguar provide outstanding examples of what can be achieved when brand development and relationship marketing are combined to create a world class brand. Subaru achieved victory in the World Rally Championship. Jaguar are now an important new player in Grand Prix racing. This book tells the inside stories behind these campaigns and brand building strategies, and will be of interest as compelling case studies of sports sponsorship and brand development.

TWR's Le Mans-Winning Jaguars
TWR's Le Mans-Winning Jaguars

Author: John Starkey

Publisher: Veloce Publishing

Published: 2024-12

Total Pages: 0

ISBN-13: 9781787119369

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The concise history of Tom Walkinshaw's TWR racing team, the development of TWR Jaguars, and their victories at the 24 Hours of Le Mans, the Daytona 24 hour race, and the World Manufacturers' Championship.

TWR and Rover's SD1
TWR and Rover's SD1

Author: Allan Scott

Publisher:

Published: 2014-06-26

Total Pages: 372

ISBN-13: 9780473281281

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"Written from an insider's point of view, Allan Scott, one of Tom Walkinshaw Racing's senior managers, reveals for the first time the intrigue and secrecy of the intense battles on and off the motor racing tracks of Europe during the 1980's. This Group A era was fought between Rover, BMW, Jaguar and Volvo in an all out effort to be the winning manufacturer."--Publisher's description.

A to Z of Sports Cars, 1945-1990
A to Z of Sports Cars, 1945-1990

Author: Mike Lawrence

Publisher: Motorbooks International

Published: 1996

Total Pages: 342

ISBN-13: 9781870979818

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More than 1,000 photographs in b&w and color illustrate the extraordinary variety of sports cars that have been offered to the public. All the great names are featured, including cars from Israel, Egypt, Spain, Switzerland, Norway and Brazil.

Speed Secrets
Speed Secrets

Author: Ross Bentley

Publisher: Motorbooks

Published: 1998-08-13

Total Pages: 160

ISBN-13: 1610600010

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Shave lap times or find a faster line through your favorite set of S-curves with professional race driver Ross Bentley as he shows you the quickest line from apex to apex! With tips and commentary from current race drivers, Bentley covers the vital techniques of speed, from visualizing lines to interpreting tire temps to put you in front of the pack. Includes discussion of practice techniques, chassis set-up, and working with your pit chief.