Two Essays in Industrial Organization Theory
Author: Yuet-chang Joseph Lin
Publisher:
Published: 1989
Total Pages: 68
ISBN-13:
DOWNLOAD EBOOKRead and Download eBook Full
Author: Yuet-chang Joseph Lin
Publisher:
Published: 1989
Total Pages: 68
ISBN-13:
DOWNLOAD EBOOKAuthor: Atsushi Kato
Publisher:
Published: 1996
Total Pages: 342
ISBN-13:
DOWNLOAD EBOOKAuthor: Yuet-Chang Joseph Lin
Publisher:
Published: 1986
Total Pages: 158
ISBN-13:
DOWNLOAD EBOOKAuthor: Claudio Antonio Giuseppe Piga
Publisher:
Published: 2000
Total Pages:
ISBN-13:
DOWNLOAD EBOOKAuthor: Hyung Bae
Publisher:
Published: 1985
Total Pages: 374
ISBN-13:
DOWNLOAD EBOOKAuthor: Philippe M. Aghion
Publisher:
Published: 1987
Total Pages: 147
ISBN-13:
DOWNLOAD EBOOKAuthor: José María Hernández García
Publisher:
Published: 1997
Total Pages: 146
ISBN-13:
DOWNLOAD EBOOKAuthor: Byung-Il Choi
Publisher:
Published: 1989
Total Pages: 140
ISBN-13:
DOWNLOAD EBOOKAuthor: Igal Enrique Hendel
Publisher:
Published: 1994
Total Pages: 294
ISBN-13:
DOWNLOAD EBOOKI show how these effects can be distinguished from each other empirically. I use individual-level Nielsen data to analyze the effects of tune-in ads for television shows. I find that the consideration set effect of advertising is significant and large in my data, while other effects of advertising are minor, with important implications for firms' advertising strategies. In the third essay (joint with Bharat Anand), we focus on systematic heterogeneity in firms' valuations. We decompose overall variation in firms' excess values into diversification discount, systematic heterogeneity (firm random effects) and temporary shocks. We find that the magnitude of systematic heterogeneity is large in absolute terms, and large relative to the mean diversification discount. This highlights the importance of understanding the fundamental drivers of such systematic differences in performance, and suggests that the value consequences of diversification (which have attracted a lot of attention in the literature) are relatively minor compared to other systematic determinants of firm value.
Author: Kenneth Fjell
Publisher:
Published: 1998
Total Pages: 192
ISBN-13:
DOWNLOAD EBOOK