Twenty Million New Customers!
Twenty Million New Customers!

Author: Steven M Kates

Publisher: Routledge

Published: 2013-12-19

Total Pages: 248

ISBN-13: 1317972058

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Most of the world’s population is in the dark when it comes to the consumer patterns of gay men. But in Twenty Million New Customers!: Understanding Gay Men’s Consumer Behavior, you’ll leave all the dark, homophobic myths behind where they belong--in the closet--and come out into the light. In its colorful and informative chapters, you’ll see why gay men are a vital consumer lifeline to today’s clothing industries as you tap into revealing psychological characteristics that will benefit any business manager. A scholarly yet personal, poignant study, Twenty Million New Customers! is a mixed shopping bag, taking you on a day-in-the-life tour of the buying patterns of 44 gay men. As an up-to-date catalog of scholarly data, it helps you see how “mainstream” businesses can tailor their marketing methods to this rapidly expanding demand in a competent, professional, and ethical manner. As a commentary on lifestyle, it transports you to unexplored consumer behavior territory that most people still consider “deviant.” Specifically, you’ll read about: in-depth, personal interviews from gay consumers real-life problems and market needs of gay men consumer behavior as political protest self-concept, identity, community, and culture the creation and maintenance of gay consumer subculture research methods and managerial implications of the study A recent survey estimates that over six percent of U.S. consumers openly acknowledges themselves as gay--clearly a priceless niche. So if you’re a gay man trying to get the skinny on the latest bodysuit trends, a marketing scholar involved in quantitative methods research, or a manager interested in retiring your old, outdated business savvy to the closet and exchanging it for a flashy, new, informed sense of marketing pizzazz, read Twenty Million New Customers! It’ll shut the closet on the harmful myths surrounding gay consumerism and open the door to success.

Twenty Million New Customers!
Twenty Million New Customers!

Author: Steven M Kates

Publisher: Routledge

Published: 2013-12-19

Total Pages: 258

ISBN-13: 131797204X

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Most of the world’s population is in the dark when it comes to the consumer patterns of gay men. But in Twenty Million New Customers!: Understanding Gay Men’s Consumer Behavior, you’ll leave all the dark, homophobic myths behind where they belong--in the closet--and come out into the light. In its colorful and informative chapters, you’ll see why gay men are a vital consumer lifeline to today’s clothing industries as you tap into revealing psychological characteristics that will benefit any business manager. A scholarly yet personal, poignant study, Twenty Million New Customers! is a mixed shopping bag, taking you on a day-in-the-life tour of the buying patterns of 44 gay men. As an up-to-date catalog of scholarly data, it helps you see how “mainstream” businesses can tailor their marketing methods to this rapidly expanding demand in a competent, professional, and ethical manner. As a commentary on lifestyle, it transports you to unexplored consumer behavior territory that most people still consider “deviant.” Specifically, you’ll read about: in-depth, personal interviews from gay consumers real-life problems and market needs of gay men consumer behavior as political protest self-concept, identity, community, and culture the creation and maintenance of gay consumer subculture research methods and managerial implications of the study A recent survey estimates that over six percent of U.S. consumers openly acknowledges themselves as gay--clearly a priceless niche. So if you’re a gay man trying to get the skinny on the latest bodysuit trends, a marketing scholar involved in quantitative methods research, or a manager interested in retiring your old, outdated business savvy to the closet and exchanging it for a flashy, new, informed sense of marketing pizzazz, read Twenty Million New Customers! It’ll shut the closet on the harmful myths surrounding gay consumerism and open the door to success.

U-505
U-505

Author: Rear-Admiral Daniel Vincent Gallery

Publisher: Pickle Partners Publishing

Published: 2016-08-09

Total Pages: 563

ISBN-13: 1787200949

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Admiral Daniel V. Gallery boarded and captured a German U-Boat at sea in June, 1944—the first American officer to so capture an enemy warship since 1815! U-505 is Admiral Gallery’s own story of his extraordinary feat—and also a gripping narrative of the fierce Allied war against the German U-Boat fleet. “EXCELLENT.”—Chicago Tribune “Terrific...the first-hand story of Uncle Sam’s U-Boat killers.”—Chicago Daily News “Brimming with thrills.”—Philadelphia News “An engrossing tale...Pungent, entertaining, informative.”—Navy Times “A humdinger of a sea story...a highly readable book, trimmed from stem to stern with the writer’s irrepressible sense of humor.”—Chicago Sunday Times “Excellent in several ways: it provides a fine quick survey of the whole Atlantic war, it describes the operation of the German U-boat service, and, most dramatically, it tells how an American task force under Admiral Gallery achieved the unique feat of capturing a German submarine.”—Publishers’ Weekly “U-505 IS ONE OF THE WAR’S MOST EXCITING MEMOIRS.”—Chicago News “One of the best non-fiction books about World War II.”—Raleigh News & Observer “A first-rate adventure tale...suspense and excitement told with a seaman’s salty zest...excellent reading.”—Chicago Sunday Tribune “A masterful job that merits the attention of every lover of sea stories.”—Pittsburgh Press

Koba the Dread
Koba the Dread

Author: Martin Amis

Publisher: Vintage Canada

Published: 2010-08-13

Total Pages: 282

ISBN-13: 0307368297

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A brilliant weave of personal involvement, vivid biography and political insight, Koba the Dread is the successor to Martin Amis’s award-winning memoir, Experience. Koba the Dread captures the appeal of one of the most powerful belief systems of the 20th century — one that spread through the world, both captivating it and staining it red. It addresses itself to the central lacuna of 20th-century thought: the indulgence of Communism by the intellectuals of the West. In between the personal beginnings and the personal ending, Amis gives us perhaps the best one-hundred pages ever written about Stalin: Koba the Dread, Iosif the Terrible. The author’s father, Kingsley Amis, though later reactionary in tendency, was a “Comintern dogsbody” (as he would come to put it) from 1941 to 1956. His second-closest, and then his closest friend (after the death of the poet Philip Larkin), was Robert Conquest, our leading Sovietologist whose book of 1968, The Great Terror, was second only to Solzhenitsyn’s The Gulag Archipelago in undermining the USSR. The present memoir explores these connections. Stalin said that the death of one person was tragic, the death of a million a mere “statistic.” Koba the Dread, during whose course the author absorbs a particular, a familial death, is a rebuttal of Stalin’s aphorism.

Winning Unlimited NEW Customers
Winning Unlimited NEW Customers

Author: Ted Nicholas

Publisher:

Published: 2008-07-01

Total Pages: 240

ISBN-13: 9780981835105

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Ted Nicholas, sometimes referred to as the "Five Billion Dollar Man," has been a master of marketing for more than 20 years. "Winning Unlimited NEW Customers" shares the secrets of growing a business in 2008. Internationally revered as one of the greatest living copywriters, Ted has successfully "cracked the code" on business marketing and shares his winning strategies in this book. If you don't already know Ted's name, you should. Widely recognized as one of the greatest direct marketing wizards of all time, he is best known for having earned 24.5 million dollars on the sale of a single book which was primarily sold through direct mail. In his current incarnation as the visionary president of Nicholas Direct, this million-dollar marketer distributes his growing library of information products, all aimed at small business marketing success. Ted is the author of 14 bestsellers, including Magic Words That Bring You Riches, Billion Dollar Marketing Secrets, How I Sold 200 Million Dollars Worth of Products and Services, and How To Turn Words Into Money. "Winning Unlimited NEW Customers," Ted's latest book, is jam-packed with ideas to help you outsmart, out-market, and out-perform your competition. Ted analyzes mistakes he believes 98% of all business owners are making, so you can understand and avoid the same pitfalls. In short, "Winning Unlimited NEW Customers" contains practical explanations of what and how you need to build your business through more profitable sales. This isn't your granddad's marketing manual! You'll find chapters on Proven Ways to Grow Your Business, Branding Your Business, Achieving An Unlimited Stream of Income, Secrets to Irresistable Salesmanship in Print, "Sticky" Customer Catchers, How to Write copy Like the Masters, the Most Effective Low-Cost and No-Cost Strategies in the World, Social Marketing, and more. Throughout the book, Ted's insightful, practical strategies are woven together with his winning copy to create an unbeatable combination. And don't miss the "Nicholas Nuggets" that are peppered throughout these pages. The hard-hitting comments are Ted at his incisive best. "Winning Unlimited NEW Customers" doesn't contain information about what to do once a customer steps inside your front door, whether it's a brick-and-mortar store or an online sales destination. This manual is dedicated to teaching you how to persuade prospects to visit you online or off so you can present your offer. When you do this right, your customers come to your business and give you their money without a lot of selling. That is the very essence of marketing. You don't need a bunch of theory ... what you DO need is marketing tools that work, and that's what you'll find in this book.