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Author: Jon Steel
Publisher: John Wiley & Sons
Published: 1998-03-13
Total Pages: 330
ISBN-13:
DOWNLOAD EBOOKAccount planning is a discipline that combines aspects of four traditionally separate areas of advertising and marketing. This text aims to demonstrate how to use account planning to win clients and produce better, more effective advertising. It also shows the role account planning played in producing celebrated advertising campaigns.
Author: Jon Steel
Publisher: John Wiley & Sons
Published: 2006-10-30
Total Pages: 293
ISBN-13: 0471789763
DOWNLOAD EBOOKA professional “pitching coach” for one of the world’s largest marketing conglomerates, Jon Steel shares his secrets and explains how you can create presentations and pitches that win hearts, minds, and new business. He identifies the dos and don’ts and uses real-world examples to prove his points. If you make pitches for new business, this is the perfect book for you.
Author: Barbara Allen
Publisher:
Published: 2021-06-15
Total Pages: 475
ISBN-13: 9781498531610
DOWNLOAD EBOOKFocusing on the U.S. 2008 general elections, this study shows the links between inaccurate political ad claims and negativity, sound and visual distortions that influence voter cognition, and voter knowledge and behavior. Knowing less and voting more appears to be the troubling news in an age of post-factual democracies.
Author: Martin Lindstrom
Publisher: Currency
Published: 2010-02-02
Total Pages: 274
ISBN-13: 0385523890
DOWNLOAD EBOOKNEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Author: Kris Fallon
Publisher: University of California Press
Published: 2019-10-29
Total Pages: 246
ISBN-13: 0520300939
DOWNLOAD EBOOKA free open access ebook is available upon publication. Learn more at www.luminosoa.org. This boldly original book traces the evolution of documentary film and photography as they migrated onto digital platforms during the first decades of the twenty-first century. Kris Fallon examines the emergence of several key media forms—social networking and crowdsourcing, video games and virtual environments, big data and data visualization—and demonstrates the formative influence of political conflict and the documentary film tradition on their evolution and cultural integration. Focusing on particular moments of political rupture, Fallon argues that the ideological rifts of the period inspired the adoption and adaptation of newly available technologies to encourage social mobilization and political action, a function performed for much of the previous century by independent documentary film. Positioning documentary film and digital media side by side in the political sphere, Fallon asserts that “truth” now lies in a new set of media forms and discursive practices that implicitly shape the documentation of everything from widespread cultural spectacles like wars and presidential elections to more invisible or isolated phenomena like the Abu Ghraib torture scandal or the “fake news” debates of 2016.
Author: Monica T. Whitty
Publisher: Routledge
Published: 2008-08-28
Total Pages: 294
ISBN-13: 1135420432
DOWNLOAD EBOOKThe Internet is often presented as an unsafe or untrustworthy space: where children are preyed upon by paedophiles, cannibals seek out victims, offline relationships are torn apart by online affairs and where individuals are addicted to gambling, love, and cybersex. While many of these stories are grounded in truth, they do paint a rather sensationalized view of the Internet, the types of people who use it, and the interactions that take place online. Simultaneously, researchers claim that the Internet allows individuals to express their true selves, to develop 'hyperpersonal' relationships characterised by high levels of intimacy and closeness. At the heart of these competing visions of the Internet as a social space are the issues of truth, lies and trust. This book offers a balanced view of the Internet by presenting empirical data conducted by social scientists, with a concentrated focus on psychological studies. It argues that the Internet’s anonymity which can enable, for instance, high levels of self-disclosure in a relationship, is also responsible for many of its more negative outcomes such as deception and flaming. This is the first book to develop a coherent model of the truth-lies paradox, with specific reference to the critical role of trust. Truth, Lies and Trust on the Internet is a useful text for psychology students and academics interested in Internet behaviour, technology, and online deviant behaviour, and related courses in sociology, media studies and information studies.
Author: Anna Bailey
Publisher: Simon and Schuster
Published: 2022-05-31
Total Pages: 400
ISBN-13: 1982157178
DOWNLOAD EBOOKThe town of Whistling Ridge guards its secrets. When seventeen-year-old Abigail goes missing, her best friend Emma, compelled by the guilt of leaving her alone at a party in the woods, sets out to discover the truth about what happened. The police initially believe Abi ran away, but Emma doesn't believe that her friend would leave without her, and when officers find disturbing evidence in the nearby woods, the festering secrets and longstanding resentment of both Abigail's family and the people of Whistling Ridge, Colorado begin to surface with devastating consequences. Among those secrets: Abi's older brother Noah's passionate, dangerous love for the handsome Rat, a recently arrived Romanian immigrant who has recently made his home in the trailer park in town; her younger brother Jude's feeling that he knows information he should tell the police, if only he could put it into words; Abi's father's mercurial, unpredictable rages and her mother's silence. Then there is the rest of Whistling Ridge, where a charismatic preacher advocates for God's love in language that mirrors violence, under the sway of the powerful businessman who rules the town, insular and wary of outsiders. But Abi had secrets, too, and the closer Emma grows to unravelling the past, the farther she feels from her friend. And in a tinder box of small-town rage, and all it will take is just one spark--the truth of what really happened that night--to change their community forever.
Author: Amanda Searcy
Publisher: Delacorte Press
Published: 2017-12-12
Total Pages: 338
ISBN-13: 1524700916
DOWNLOAD EBOOK“A smart, suspenseful, and unpredictable thriller that will keep readers turning pages until every last lie is revealed.”—Karen M. McManus, New York Times bestselling author of One of Us Is Lying For fans of The Darkest Corners and Pretty Little Liars, Amanda Searcy’s debut novel will have readers both disturbed and entranced by one girl’s present-day horrors and another’s haunting past. Flight. All Kayla Asher wants to do is run. Run from the government housing complex she calls home. Run from her unstable mother. Run from a desperate job at No Limits Food. Run to a better, cleaner, safer life. Every day is one day closer to leaving. Fight. All Betsy Hopewell wants to do is survive. Survive the burner phone hidden under her bed. Survive her new rules. Survive a new school with new classmates. Survive being watched. Every minute grants her another moment of life. When fate brings Kayla and Betsy together, only one girl will survive.
Author: Rosser Reeves
Publisher: Lulu.com
Published: 2017-06-09
Total Pages: 123
ISBN-13: 1387028049
DOWNLOAD EBOOKRarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising. Published in 1961, Reality in Advertising was listed for weeks on the general best-seller lists, and is today acknowledged to be advertising's greatest classic. It has been translated into twelve languages and has been published in twenty-one separate editions in fifteen countries. Leading business executives, and the advertising cognoscenti, hail it as "the best book for professionals that has ever come out of Madison Avenue." Rosser Reeves says: "The book attempts to formulate certain theories of advertising, many quite new, and all based on 30 years of intensive research." These theories, whose value has been proved in the marketplace, all revolve around the central concept that success in selling a product is the key criterion of advertising. Get Your Copy Now
Author: Christiane Heggan
Publisher: HarperCollins UK
Published: 2008-09-01
Total Pages: 252
ISBN-13: 1408906686
DOWNLOAD EBOOKBeneath the small-town charm is a big-time secret Museum curator Grace McKenzie is shocked when she receives word that her ex-fiancé, Steven Hatfield, has been murdered. In his will, Steven has left her his art gallery in New Hope, Pennsylvania.
