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Author: John Kenney
Publisher: Simon and Schuster
Published: 2013-10
Total Pages: 336
ISBN-13: 1451675550
DOWNLOAD EBOOKStruggling with encroaching middle age, advertising agent Finbar Dolan is forced to cancel his Christmas plans to tackle a last-minute assignment, only to learn that his estranged father has taken ill and that his siblings are unwilling to help.
Author: Jon Steel
Publisher: John Wiley & Sons
Published: 1998-03-13
Total Pages: 330
ISBN-13:
DOWNLOAD EBOOKAccount planning is a discipline that combines aspects of four traditionally separate areas of advertising and marketing. This text aims to demonstrate how to use account planning to win clients and produce better, more effective advertising. It also shows the role account planning played in producing celebrated advertising campaigns.
Author: United States. Congress. House. Committee on Government Operations
Publisher:
Published: 1958
Total Pages: 242
ISBN-13:
DOWNLOAD EBOOKAuthor: Barbara Allen
Publisher:
Published: 2021-06-15
Total Pages: 475
ISBN-13: 9781498531610
DOWNLOAD EBOOKFocusing on the U.S. 2008 general elections, this study shows the links between inaccurate political ad claims and negativity, sound and visual distortions that influence voter cognition, and voter knowledge and behavior. Knowing less and voting more appears to be the troubling news in an age of post-factual democracies.
Author: Chuck Anderson
Publisher:
Published: 2002-01-01
Total Pages: 307
ISBN-13: 9780951357330
DOWNLOAD EBOOKAuthor: United States. Federal Trade Commission. Bureau of Consumer Protection
Publisher:
Published: 1998
Total Pages: 32
ISBN-13:
DOWNLOAD EBOOKAuthor: Samm Sinclair Baker
Publisher:
Published: 1968
Total Pages: 256
ISBN-13:
DOWNLOAD EBOOKAuthor: Sue Unerman
Publisher: BenBella Books
Published: 2012-04-03
Total Pages: 258
ISBN-13: 1936661462
DOWNLOAD EBOOKTruth is a powerful marketing tool—and really the only way to promote a message and brand effectively. Truth in advertising has long been something to ignore, or at least downplay. The role of advertising has been to position and manipulate brands to convince consumers that they're imbued with qualities they don't necessarily possess, or presume to tell them which ones matter. It worked when the brand's voice was the only voice, but with the rise of social media that era is over. Marketers have focused their messages on entertainment, creating funny or engaging campaigns that win awards but don't always sell products. Consumers determine what's true, and smart companies have realized that every communications medium can and will be used to contribute to those conclusions. In Tell the Truth, Jonathan Baskin and Sue Unerman look at the content and context of marketing communications. They provide the research of hundreds of companies and in-depth case studies on more than 50 global brands to show us that truthful brands deliver sales, profits, and sustainable relationships. Truth truly yields true competitive advantage.
Author: Donna D. Heckler
Publisher: FT Press
Published: 2008-10-10
Total Pages: 225
ISBN-13: 0132701189
DOWNLOAD EBOOKBranding: secrets revealed, best practices explained, pitfalls exposed! • The truth about positioning brands and developing brand meaning • The truth about brands as corporate profit drivers • The truth about advertising, pricing, segmentation, and more Simply the best thinking the truth and nothing but the truth This book reveals the 51 bite-size, easy-to-use techniques for building great brands–and keeping them great. “I recommend this punchy, provocative book that uses vivid case studies to remind us of 51 truths about brands.” DAVID AAKER, Vice-Chairman, Prophet and Author of Building Strong Brands and Spanning Silos
Author: Stewart Alter
Publisher:
Published: 1994-01-01
Total Pages: 312
ISBN-13: 9780964262201
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