Trump University Branding 101

Trump University Branding 101

Author: Donald Sexton

Publisher: John Wiley and Sons

Published: 2009-03-23

Total Pages: 339

ISBN-13: 0470524154

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Trump University books are practical, straightforward primers on the basics of doing business the Trump way-successfully. Each book is written by a leading expert in the field and includes an inspiring Foreword by Trump himself. Key ideas throughout are illustrated by real-life examples from Trump and other senior executives in the Trump organization. Perfect for anyone who wants to get ahead in business, with or without the MBA, these streetwise books provide real-world business advice based on the one thing readers can't get in any business school-experience. In Trump University Branding 101, you'll learn how to: * Build a powerful brand that increases the sales and profits of any business * Launch your entrepreneurial brand * Manage the differences between service branding and product branding * Develop a brand for your real estate investments * Make your brand far more than just a name or logo * Develop clear positioning and brand strategy * Successfully communicate your brand * Choose an appropriate brand name and logo * Reinvigorate a struggling brand * Use guerrilla branding for your small business * Build your own personal brand for career development * Keep your brand image consistent * Grow your brand over time * Use your brand to increase the overall value of your business


Trump University Marketing 101

Trump University Marketing 101

Author: Don Sexton

Publisher: John Wiley & Sons

Published: 2010-01-12

Total Pages: 483

ISBN-13: 0470570067

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Trump University books are practical, straightforward primers on the basics of doing business the Trump way—successfully. Written by leading experts and including an inspiring Foreword by Trump himself, these books present smart business wisdom illustrated by real-life examples from Trump and other world-renowned experts. Perfect for anyone who wants to get ahead in business without the cost of an MBA, these street-smart books provide real-world business advice based on the one thing you can't get in any business school—experience. In Trump University Marketing 101, Second Edition, you'll learn how to: Master the basics of great marketing to grow your business Adapt your marketing strategy to difficult economic conditions Understand customers, competitors, and markets Discover your target audiences Position your product or service against the competition Create a great brand from scratch Market residential and commercial properties effectively Develop powerful marketing plans Increase customer satisfaction Price your products for maximum profit Use advertising and the Internet to promote your business Employ guerrilla marketing techniques And much more!


Trump University Marketing 101

Trump University Marketing 101

Author: Don Sexton

Publisher: John Wiley & Sons

Published: 2006-06-27

Total Pages: 338

ISBN-13: 0470055839

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Trump University Marketing 101 combines the biggest name in business with the 40-year teaching experience of one of the most well-known marketing thinkers in academia. Without an MBA in marketing, how can today’s entrepreneurs and business owners stay on top of what’s happening in marketing? How can they find the best new ideas and avoid those tactics that don’t work or just lead to trouble? Trump University Marketing 101 presents all the basics of a marketing MBA. Each chapter focuses on one key marketing idea and explores it in a straightforward, non-academic manner with exercises and examples that show the idea in action. But more than basic instruction, Sexton also includes his own methodologies for making vital marketing decisions–the same methodologies major corporations pay top-dollar to have him teach their employees. Don Sexton is Professor of Business at Columbia University and principle of The Arrow Group, Ltd.®, a marketing consulting and training firm whose clients have included GE, Citigroup, IBM, and Pfizer, among many others. He has taught at Columbia for more than 35 years, is a recipient of the Business School’s Distinguished Teaching Award, and has written numerous articles on marketing and branding issues. He is often quoted in prominent media such as The New York Times, Business Week, and Beijing’s China Economic Daily.


Trump University Entrepreneurship 101

Trump University Entrepreneurship 101

Author: Michael E. Gordon

Publisher: John Wiley & Sons

Published: 2009-10-30

Total Pages: 307

ISBN-13: 0470531657

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An up-to-date and expanded edition of the Trump guide to starting a business Although he has ups and downs like every entrepreneur, Donald Trump is one of the world’s most famous entrepreneurs for good reason—he’s one of the best. In Trump University Entrepreneurship 101, Second Edition he teams up with business owner and professor Michael Gordon to show you how to take your dream and turn it into a big-time moneymaker. This new edition is completely updated with timely new material and three new chapters, teaching you how to build a technology venture, even without formal technical education; how to use social networking, Web 2.0, and "cloud computing" to achieve competitive advantages, and how to exploit opportunities during recessionary times. If you dream of starting your own business, this is the inspiring, comprehensive guide that shows you how to do it from planning to starting up to expansion. It shows you how to mobilize resources, develop a workable strategy, write an effective business plan, raise money, negotiate with investors, and launch your business. With a first chapter by Trump Author Michael Gordon is the founder of five successful companies and teaches entrepreneurship at a number of colleges, including the Harvard University Extension School, Babson College and The International School of Management in Paris Fully revised and updated including new chapters on hot topics in entrepreneurship Includes visual models, case studies, downloadable worksheets, pep talks, and stories from Trump himself If anyone knows how to succeed in business, it's Donald Trump and his team of experts from Trump University. If you are ready for your entrepreneurial adventure, here’s all the help you need.


Too Much and Never Enough

Too Much and Never Enough

Author: Mary L. Trump

Publisher: Simon & Schuster

Published: 2020-07-14

Total Pages: 240

ISBN-13: 1982141468

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In this revelatory, authoritative portrait of Donald J. Trump and the toxic family that made him, Mary L. Trump, a trained clinical psychologist and Donald’s only niece, shines a bright light on the dark history of their family in order to explain how her uncle became the man who now threatens the world’s health, economic security, and social fabric. Mary Trump spent much of her childhood in her grandparents’ large, imposing house in the heart of Queens, New York, where Donald and his four siblings grew up. She describes a nightmare of traumas, destructive relationships, and a tragic combination of neglect and abuse. She explains how specific events and general family patterns created the damaged man who currently occupies the Oval Office, including the strange and harmful relationship between Fred Trump and his two oldest sons, Fred Jr. and Donald. A firsthand witness to countless holiday meals and interactions, Mary brings an incisive wit and unexpected humor to sometimes grim, often confounding family events. She recounts in unsparing detail everything from her uncle Donald’s place in the family spotlight and Ivana’s penchant for regifting to her grandmother’s frequent injuries and illnesses and the appalling way Donald, Fred Trump’s favorite son, dismissed and derided him when he began to succumb to Alzheimer’s. Numerous pundits, armchair psychologists, and journalists have sought to parse Donald J. Trump’s lethal flaws. Mary L. Trump has the education, insight, and intimate familiarity needed to reveal what makes Donald, and the rest of her clan, tick. She alone can recount this fascinating, unnerving saga, not just because of her insider’s perspective but also because she is the only Trump willing to tell the truth about one of the world’s most powerful and dysfunctional families.


Trump Strategies for Real Estate

Trump Strategies for Real Estate

Author: George H. Ross

Publisher: John Wiley & Sons

Published: 2006-02-17

Total Pages: 256

ISBN-13: 0471774340

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Trump Strategies for Real Estate offers unbeatable insider advice for every serious real estate investor—beginners and old pros alike. For more than twenty-five years, author George Ross has been one of Donald Trump’s chief advisors and intimately involved with many of Trump’s biggest real estate deals. Now, Ross teams up with bestselling real estate author Andrew McLean to present Trump’s real estate investment strategies so that even small investors can invest like Trump. You’ll learn how Trump identifies potential properties and how he finances, negotiates, and markets his big deals. Not everyone has Trump’s money or name, but everyone, even you, can use his tactics and strategies to win big in real estate.


Trump University Commercial Real Estate 101

Trump University Commercial Real Estate 101

Author: David Lindahl

Publisher: John Wiley & Sons

Published: 2009-02-04

Total Pages: 298

ISBN-13: 0470488891

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Many investors are frightened of investing in commercial real estate. But with residential real estate struggling, the time is right to make the switch to commercial properties. Trump University Commercial Real Estate Investing 101 takes the fear out of commercial investing with easy-to-understand, step-by-step principles that will make you successful and lower your risk. You?ll learn the differences between residential and commercial properties, how to invest profitably in your spare time, and much more.


Value Above Cost

Value Above Cost

Author: Donald E. Sexton

Publisher: Pearson Prentice Hall

Published: 2009-03-12

Total Pages: 369

ISBN-13: 0137033176

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This book systematically explains how to maximize shareholder value. Columbia University's Don Sexton fully identifies the real drivers of shareholder value, unifying key concepts from marketing, branding, economics, management, finance, accounting, and statistics. Sexton introduces a powerful new metric: Customer Value Added (CVA), the difference between customer-perceived value and variable cost per unit. Next, he demonstrates CVA at work, presents research and case studies that prove its value, and shows how to use it to consistently measure, manage, and optimize profit, cash flow, and shareholder value. Readers will learn why CVA works; how to measure it; how changes in CVA correlate to changes in profits and cash flow; and how to use CVA to steer the enterprise. Along the way, Sexton illuminates CVA's key implications for managers, including why managers must focus attention simultaneously on both customers and costs, and why well-publicized "generic strategies" such as "net recommend" offer only part of the solution. Finally, drawing on his own extensive experience consulting on CVA and related issues, Sexton presents easy-to-use worksheets for translating CVA concepts into reality in your own organization.