Digital Marketing Trends and Prospects
Digital Marketing Trends and Prospects

Author: Dr. Shakti Kundu

Publisher: BPB Publications

Published: 2021-01-15

Total Pages: 153

ISBN-13: 9389898587

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Familiarize yourself with different effective strategies in Digital MarketingÊ Ê KEY FEATURESÊ ¥ Understand the basics terminologies in Digital Marketing ¥ Understand the impact of Search Engine Optimization (SEO) on online business ¥ Identify important elements of E-mail marketing and its applicability in the digital world ¥ Get familiar with Mobile marketing and Web analytics tools ¥ Understand different Traditional Marketing and Digital Marketing techniques DESCRIPTIONÊ The book starts with the basic concepts of Marketing, benefits & opportunity of Digital Marketing and its usage in various domains of business. You will learn how to work with SEO, E-mail Marketing and Digital Display Advertising. The book will then cover the key metrics of SMM & Mobile marketing and Web analytics.Ê This book not only focusses on Digital Marketing but also covers many real-world examples based on the latest Marketing strategies or techniques in Digital Marketing. Ê WHAT YOU WILL LEARN ¥ Get familiar with B2B SEO and B2C SEO strategies in Digital MarketingÊ ¥ Understand the importance of gathering offline and online data in Email marketing ¥ Learn how to create and test landing pages ¥ Generate traffic and behavior report of marketers and targeted users ¥ Get familiar with the Web analytics tools and process. WHO THIS BOOK IS FOR This book is for anyone interested in Digital Marketing. Professionals who are working in the Digital Marketing domain can use this book as a reference. Ê TABLE OF CONTENTSÊÊ 1. Introduction to Digital Marketing 2. Search Engine Optimization (SEO): The core of Digital Marketing 3. E-mail Marketing and Digital Display Advertising 4. Social Media Marketing 5. Mobile Marketing and Web Analytics

Global Trends 2040
Global Trends 2040

Author: National Intelligence Council

Publisher: Cosimo Reports

Published: 2021-03

Total Pages: 158

ISBN-13: 9781646794973

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"The ongoing COVID-19 pandemic marks the most significant, singular global disruption since World War II, with health, economic, political, and security implications that will ripple for years to come." -Global Trends 2040 (2021) Global Trends 2040-A More Contested World (2021), released by the US National Intelligence Council, is the latest report in its series of reports starting in 1997 about megatrends and the world's future. This report, strongly influenced by the COVID-19 pandemic, paints a bleak picture of the future and describes a contested, fragmented and turbulent world. It specifically discusses the four main trends that will shape tomorrow's world: - Demographics-by 2040, 1.4 billion people will be added mostly in Africa and South Asia. - Economics-increased government debt and concentrated economic power will escalate problems for the poor and middleclass. - Climate-a hotter world will increase water, food, and health insecurity. - Technology-the emergence of new technologies could both solve and cause problems for human life. Students of trends, policymakers, entrepreneurs, academics, journalists and anyone eager for a glimpse into the next decades, will find this report, with colored graphs, essential reading.

Trends and Prospects in Metacognition Research across the Life Span
Trends and Prospects in Metacognition Research across the Life Span

Author: Despina Moraitou

Publisher: Springer Nature

Published: 2021-03-28

Total Pages: 295

ISBN-13: 3030516733

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This volume brings together trends and their prospects to understand the complexity of metacognitive phenomena, with emphasis on the interactions of metacognition with affect. It discusses the three perspectives in understanding these interactions: the possible mechanisms underlying them, the manifestation of interactions of metacognition with affect in self- and co-regulation in social and educational contexts, and changes during development in young children and older adults. This volume is a tribute to Professor Emerita Anastasia Efklides, who was among the pioneers to investigate and argue the importance of the interactions between metacognition and affect. It serves as a dedication to her contribution in the widening of the scope of research in metacognition and self-regulated learning.

Past Trends and Future Prospects of the American City
Past Trends and Future Prospects of the American City

Author: David L. Sjoquist

Publisher: Rowman & Littlefield

Published: 2009-09-24

Total Pages: 343

ISBN-13: 0739135392

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Atlanta's experience over the past 15 to 20 years is reflective of many cities, particularly those in the south and west. Thus, the story of how and why Atlanta has changed is informative for cities in general. What accounts for the positive turn-around of the city of Atlanta? What can other cities learn from Atlanta's experience? This collection examines changes in the city of Atlanta over the past three decades and explores the factors associated with the observed changes. Beginning with several essays that take a broad focus on the city's demographics and the city's economy, the contributions then focus on more specifics aspects of urban development, such as the changing face of retailing; income and poverty; race and ethnicity; the arts; transportation; and housing and gentrification. Later chapters assess the future prospects for the city. Together, the contributions paint a picture of how the city of Atlanta has changed, why it has changed, and its future prospects. The implications for other major metropolitan centers are broad, and the lessons learned are of relevance to anyone interested in the economic and social health of cities.

Economic Growth and Development in Africa
Economic Growth and Development in Africa

Author: Horman Chitonge

Publisher: Routledge

Published: 2015-01-09

Total Pages: 209

ISBN-13: 1317575296

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In recent years, Africa has undergone the longest period of sustained economic growth in the continent’s history, drawing the attention of the international media and academics alike. This book analyses the Africa Rising narrative from multidisciplinary perspectives, offering a critical assessment of the explanations given for the poor economic growth and development performance in Africa prior to the millennium and the dramatic shift towards the new Africa. Bringing in perspectives from African intellectuals and scholars, many of whom have previously been overlooked in this debate, the book examines the construction of Africa’s economic growth and development portraits over the years. It looks at two institutions that play a vital role in African development, providing a detailed explanation of how the World Bank and the IMF have interpreted and dealt with the African challenges and experiences. The insightful analysis reveals that if Africa is rising, only 20-30 per cent of Africans are aboard the rising ship, and the main challenge facing the continent today is to bring on board the majority of Africans who have been excluded from growth. This book makes the complex, and sometimes confusing debates on Africa’s economic growth experience more accessible to a wide range of readers interested in the Africa story. It is essential reading for students and researchers in African Studies, and will be of great interest to scholars in Development Studies, Political Economy, and Development Economics.

Trends and Prospects in Motivation Research
Trends and Prospects in Motivation Research

Author: Anastasia Efklides

Publisher: Springer Science & Business Media

Published: 2007-05-08

Total Pages: 422

ISBN-13: 0306476762

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This book presents up-to-date basic research in motivation and self-regulation and an overview of the field, with particular emphasis on issues such as change of motivation, effects of context and culture on motivation, relations of cognition and affect in motivation and self-regulation, and motivation in school, in sports, and in the aged.

Food Science and Technology
Food Science and Technology

Author: Oluwatosin Ademola Ijabadeniyi

Publisher: Walter de Gruyter GmbH & Co KG

Published: 2020-12-07

Total Pages: 356

ISBN-13: 3110667576

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Food Science and Technology: Trends and Future Prospects presents different aspects of food science i.e., food microbiology, food chemistry, nutrition, process engineering that should be applied for selection, preservation, processing, packaging, and distribution of quality food. The authors focus on the fundamental aspects of food and also highlight emerging technology and innovations that are changing the food industry. The chapters are written by leading researchers, lecturers, and experts in food chemistry, food microbiology, biotechnology, nutrition, and management. This book is valuable for researchers and students in food science and technology and it is also useful for food industry professionals, food entrepreneurs, and farmers.