Transmedia Creatures
Transmedia Creatures

Author: Francesca Saggini

Publisher: Rutgers University Press

Published: 2018-10-19

Total Pages: 297

ISBN-13: 1684480604

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On the 200th anniversary of the first edition of Mary Shelley’s Frankenstein, Transmedia Creatures presents studies of Frankenstein by international scholars from converging disciplines such as humanities, musicology, film studies, television studies, English and digital humanities. These innovative contributions investigate the afterlives of a novel taught in a disparate array of courses - Frankenstein disturbs and transcends boundaries, be they political, ethical, theological, aesthetic, and not least of media, ensuring its vibrant presence in contemporary popular culture. Transmedia Creatures highlights how cultural content is redistributed through multiple media, forms and modes of production (including user-generated ones from “below”) that often appear synchronously and dismantle and renew established readings of the text, while at the same time incorporating and revitalizing aspects that have always been central to it. The authors engage with concepts, value systems and aesthetic-moral categories—among them the family, horror, monstrosity, diversity, education, risk, technology, the body—from a variety of contemporary approaches and highly original perspectives, which yields new connections. Ultimately, Frankenstein, as evidenced by this collection, is paradoxically enriched by the heteroglossia of preconceptions, misreadings, and overreadings that attend it, and that reveal the complex interweaving of perceptions and responses it generates. Published by Bucknell University Press. Distributed worldwide by Rutgers University Press.

Transmedia Creatures
Transmedia Creatures

Author: Francesca Saggini

Publisher: Rutgers University Press

Published: 2018-10-19

Total Pages: 297

ISBN-13: 1684480620

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On the 200th anniversary of the first edition of Mary Shelley’s Frankenstein, Transmedia Creatures presents studies of Frankenstein by international scholars from converging disciplines such as humanities, musicology, film studies, television studies, English and digital humanities. These innovative contributions investigate the afterlives of a novel taught in a disparate array of courses - Frankenstein disturbs and transcends boundaries, be they political, ethical, theological, aesthetic, and not least of media, ensuring its vibrant presence in contemporary popular culture. Transmedia Creatures highlights how cultural content is redistributed through multiple media, forms and modes of production (including user-generated ones from “below”) that often appear synchronously and dismantle and renew established readings of the text, while at the same time incorporating and revitalizing aspects that have always been central to it. The authors engage with concepts, value systems and aesthetic-moral categories—among them the family, horror, monstrosity, diversity, education, risk, technology, the body—from a variety of contemporary approaches and highly original perspectives, which yields new connections. Ultimately, Frankenstein, as evidenced by this collection, is paradoxically enriched by the heteroglossia of preconceptions, misreadings, and overreadings that attend it, and that reveal the complex interweaving of perceptions and responses it generates. Published by Bucknell University Press. Distributed worldwide by Rutgers University Press.

The Transmedia Vampire
The Transmedia Vampire

Author: Simon Bacon

Publisher: McFarland

Published: 2022-02-18

Total Pages: 233

ISBN-13: 1476643350

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This book explores vampire narratives that have been expressed across multiple media and new technologies. Stories and characters such as Dracula, Carmilla and even Draculaura from Monster High have been made more "real" through their depictions in narratives produced in and across different platforms. This also allows the consumer to engage on multiple levels with the "vampire world," blurring the boundaries between real and imaginary realms and allowing for different kinds of identity to be created while questioning terms such as "author," "reader," "player" and "consumer." These essays investigate the consequences of such immersion and why the undead world of the transmedia vampire is so well suited to life in the 21st century.

The Transmedia Franchise of Star Wars TV
The Transmedia Franchise of Star Wars TV

Author: Dominic J. Nardi

Publisher: Springer Nature

Published: 2020-11-11

Total Pages: 213

ISBN-13: 3030529584

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While previous work on the Star Wars universe charts the Campbellian mythic arcs, political representations, and fan reactions associated with the films, this volume takes a transmedial approach to the material, recognizing that Star Wars TV projects interact with and relate to other Star Wars texts. The chapters in this volume take as a basic premise that the televisual entrants into the Star Wars transmedia storyworld are both important texts in the history of popular culture and also key to understanding how the Star Wars franchise—and, thus, industry-wide transmedia storytelling strategies—developed. The book expands previous work to consider television studies and sharp cultural criticism together in an effort to bring both long-running popular series, long-ignored texts, and even toy commercials to bear on the franchise’s complex history.

Erasing Frankenstein
Erasing Frankenstein

Author: Elizabeth Effinger

Publisher: Wilfrid Laurier Univ. Press

Published: 2024-07-23

Total Pages: 330

ISBN-13: 1771126191

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Who gets to write poetry? Whose voices are made public? Whose voices are heeded? Erasing Frankenstein showcases a creative exchange between federally incarcerated women and members of the prison education think tank Walls to Bridges Collective at the Grand Valley Institution for Women in Kitchener, Ontario, and graduate and undergraduate students from the University of New Brunswick in Fredericton. Working collaboratively by long-distance mail, the artists and contributors made the first-ever poetic adaptation of Frankenstein, turning it into a book-length erasure poem, I or Us. An example of “found art,” an erasure poem is created by erasing or blacking out words in an existing text; what is left is the poem. The title reflects the nature of the project: participants have worked as “I”’s, each creating their own erased pages, but together worked as an “us” to create a collaged “monster” of a book. Erasing Frankenstein presents the original erasure poem I or Us alongside reflections from participants on the experience.

The Afterlives of Frankenstein
The Afterlives of Frankenstein

Author: Robert I. Lublin

Publisher: Bloomsbury Publishing

Published: 2024-02-22

Total Pages: 249

ISBN-13: 1350351571

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An exploration of the treatment of Mary Shelley's Frankenstein in popular art and culture, this book examines adaptations in film, comics, theatre, art, video-games and more, to illuminate how the novel's myth has evolved in the two centuries since its publication. Divided into four sections, The Afterlives of Frankenstein considers the cultural dialogues Mary Shelley's novel has engaged with in specific historical moments; the extraordinary examples of how Frankenstein has suffused our cultural consciousness; and how the Frankenstein myth has become something to play with, a locus for reinvention and imaginative interpretation. In the final part, artists respond to the Frankenstein legacy today, reintroducing it into cultural circulation in ways that speak creatively to current anxieties and concerns. Bringing together popular interventions that riff off Shelley's major themes, chapters survey such works as Frankenstein in Baghdad, Bob Dylan's recent “My Own Version of You”, the graphic novel series Destroyer with its Black cast of characters, Jane Louden's The Mummy!, the first Japanese translation of Frankenstein, “The New Creator”, the iconic Frankenstein mask and Kenneth Brannagh's Mary Shelley's Frankenstein film. A deep-dive into the crevasses of Frankenstein adaptation and lore, this volume offers compelling new directions for scholarship surrounding the novel through dynamic critical and creative responses to Shelley's original.

Brand Meaning
Brand Meaning

Author: Mark Batey

Publisher: Routledge

Published: 2015-12-07

Total Pages: 231

ISBN-13: 1317558022

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This second edition of Brand Meaning lays out new territory for the understanding of how brands both acquire and provide meaning. The author draws on his experience with leading international companies to propose a compelling framework for the conscious and unconscious ways in which people connect with products and brands. Revised and updated, it contains contemporary as well as classic examples of brand meaning in practice from various countries, and expands on the theory, methods and applications of brand meaning. The book’s multidisciplinary approach and concise yet comprehensive content makes it an ideal supplemental reader for undergraduate, graduate, and MBA courses, as well as valuable reading for practitioners in the fields of marketing, advertising and consumer research. For more information, visit www.brandmeaning.com.

The Routledge Companion to Global Literary Adaptation in the Twenty-First Century
The Routledge Companion to Global Literary Adaptation in the Twenty-First Century

Author: Brandon Chua

Publisher: Taylor & Francis

Published: 2023-03-10

Total Pages: 475

ISBN-13: 1000832112

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The Routledge Companion to Global Literary Adaptation in the Twenty-First Century offers new perspectives on contemporary literary adaptation as a dynamically global field. Featuring contributions from an international team of established and emerging scholars, this volume considers literary adaptation to be a complex global network of influences, appropriations, and audiences across a diversity of media. It offers site-specific case studies that situate literary adaptation within global market forces while challenging the homogenizing effects of globalization on local literatures and adaptation practices. The collection also provides a multi-disciplinary and transnational discussion around a wide array of topics in literary adaptation in a global context, such as soft power, decolonization, global justice, the posthuman, eco criticism, and forms of activism. This Companion provides scholars, researchers, and students with a survey of key methodologies, current debates, and ideologies emerging from a new and exciting phase in literary adaptation.

Percy Shelley For Our Times
Percy Shelley For Our Times

Author: Omar F. Miranda

Publisher: Cambridge University Press

Published: 2024-03-31

Total Pages: 305

ISBN-13: 1009206532

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Two centuries after Percy Shelley's death, this volume explores his continuing collaborations with audiences across spaces and times.

100 American Horror Films
100 American Horror Films

Author: Barry Keith Grant

Publisher: Bloomsbury Publishing

Published: 2022-03-24

Total Pages: 226

ISBN-13: 1839021438

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"[A] well-plotted survey." Total Film In 100 American Horror Films, Barry Keith Grant presents entries on 100 films from one of American cinema's longest-standing, most diverse and most popular genres, representing its rich history from the silent era - D.W. Griffith's The Avenging Conscience of 1915 - to contemporary productions - Jordan Peele's 2017 Get Out. In his introduction, Grant provides an overview of the genre's history, a context for the films addressed in the individual entries, and discusses the specific relations between American culture and horror. All of the entries are informed by the question of what makes the specific film being discussed a horror film, the importance of its place within the history of the genre, and, where relevant, the film is also contextualized within specifically American culture and history. Each entry also considers the film's most salient textual features, provides important insight into its production, and offers both established and original critical insight and interpretation. The 100 films selected for inclusion represent the broadest historical range, and are drawn from every decade of American film-making, movies from major and minor studios, examples of the different types or subgenres of horror, such as psychological thriller, monster terror, gothic horror, home invasion, torture porn, and parody, as well as the different types of horror monsters, including werewolves, vampires, zombies, mummies, mutants, ghosts, and serial killers.