Trademarks & Symbols of the World
Author: YasaburĹŤ Kuwayama
Publisher: Rockport Publishers
Published: 1987
Total Pages: 504
ISBN-13:
DOWNLOAD EBOOKIncludes 5,800 trademarks, service marks, symbols etc. by 1,300 designers from 38 countries.
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Author: YasaburĹŤ Kuwayama
Publisher: Rockport Publishers
Published: 1987
Total Pages: 504
ISBN-13:
DOWNLOAD EBOOKIncludes 5,800 trademarks, service marks, symbols etc. by 1,300 designers from 38 countries.
Author: Michael Kroeger
Publisher: Chronicle Books
Published: 2012-08-10
Total Pages: 96
ISBN-13: 1616891483
DOWNLOAD EBOOKAs one of the most influential and inspirational graphic designers of the twentieth century, Paul Rand defined modern American graphic design. His iconic logo designs for IBM, UPS, and the ABC television network distilled the essences of modernity for his corporate patrons. His body of work includes advertising, poster, magazine, and book designs—characterized by simplicity and a wit uniquely his own. His ability to discuss design with insight and humor made him one of the most revered design educators of our time. This latest volume of the popular Conversations with Students series presents Rand's last interview, recorded at Arizona State University one year before his death in 1996. Beginners and seasoned design professionals alike will be informed by Rand's words and thoughts on varied topics ranging from design philosophy to design education.
Author: Todd Stephens
Publisher: Lulu.com
Published: 2007
Total Pages: 273
ISBN-13: 0615156886
DOWNLOAD EBOOKThis book will discuss several dimensions of building a personal Trademark. Unlike other books on this subject, this book will focus on the "How" an individual can move from local labor to global talent in the new world defined as Enterprise 2.0. Enterprise 2.0 commonly refers to organizations that operate under an open communication model where interaction and communication is encouraged from the top down. Enterprises are accomplishing this feat by not only addressing the technology requirements of Web 2.0 but the social and organizational changes required to sustain a competitive advantage. In the 2.0 environment, these physical trademarks have been replaced by more meta-physical ones such as logo, slogans, and reputation. Still, like every organization, we must learn to build both the physical and meta-physical trademarks in order to compete in the next 25 years.
Author: Yasaburo Kuwayama
Publisher: New York ; Toronto : Van Nostrand Reinhold
Published: 1973
Total Pages: 200
ISBN-13:
DOWNLOAD EBOOKA comprehensive, profusely illustrated guide to more than 1,500 trademark from all over the world. The trademark designs in this volume are based on letter forms and arranged alphabetically. To make the book easy to use it has three indexes: 1. Index of names of companies represented. 2. Index of type of industry, business, product or service. 3. Index of designers.
Author: Ellen M. Thomson
Publisher: Greenwood
Published: 1992-10-23
Total Pages: 304
ISBN-13:
DOWNLOAD EBOOKGraphic design is broadly interpreted in this annotated topical bibliography, covering both scholarly and applied literature focusing on graphics printed commercially for mass consumption in the United States from colonial times to the present. Materials extend from historical studies of design to textbooks and manuals of professional practice to theoretical works relating to design drawn from disciplines such as psychology and communication theory. The 1100 entries include reference sources, books, periodical articles, catalogs, films, and electronic data. Among the topics covered are general reference, design theory and history, education and career guides, professional practice, production and layout, typography, calligraphy, color reproduction, caricature, and photo illustrations as well as applications in advertising, publication design, corporate identity programs, information graphics, package design, posters and signs. Literature on computer technology as used in desktop publishing and computer graphics is also included. Appendixes provide annotated listings of almost 200 relevant annuals and serials as well as a directory of associations and organizations in the field. Access to titles, authors, and a finer breakdown of subjects is facilitated by thorough indexing. This work should be a valuable resource for professional designers, scholars and students of design, and librarians interested in collection development.
Author: Tom Geismar
Publisher: HOW Books
Published: 2011-10-31
Total Pages: 256
ISBN-13: 1440310327
DOWNLOAD EBOOKThe NBC peacock. Chase Bank's blue octagon. Mobil Oil's arresting red O. PBS's poetic silhouettes of "Everyman." Chermayeff & Geismar's visual identities are instantly recognizable by countless millions around the world (one identity--the official logo for the U.S. Bicentennial--even sits on Mars) and set the standard for what a successful trademark is. In Identify, celebrated designers Tom Geismar and Ivan Chermayeff, and partner, rising star Sagi Haviv (called a "logo prodigy" by The New Yorker) open up their studio for the first time in the firm's 55-year history and reveal the creative process that lead to the firm's iconic visual identities, from the oldest (Chase Bank and Mobil Oil in the 1960s) to the more recent (Armani Exchange and the Library of Congress in the 2000s). The team demonstrates how their approach to design has remained unaltered by cultural and technological change and is in fact more successful than ever in today's online and digital applications, due to the powerful simplicity that is the hallmark of the firm's work. A showcase of some of the world's most famous and enduring trademarks, an account of how they came to be, and an unprecented insider's peek into a legendary branding and graphic design firm. Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar unveils the thinking and the process behind identity design that works.
Author: Yasaburo Kuwayama
Publisher: Writers Digest Books
Published: 1988
Total Pages: 310
ISBN-13: 9784760103362
DOWNLOAD EBOOKAuthor:
Publisher:
Published: 1988-08
Total Pages: 16
ISBN-13:
DOWNLOAD EBOOKAuthor: Adrian Frutiger
Publisher:
Published: 1998
Total Pages: 372
ISBN-13:
DOWNLOAD EBOOKDiscusses the elements of a sign, and looks at pictograms, alphabets, calligraphy, monograms, text type, numerical signs, symbols, and trademarks.
Author: Steven H. Bazerman
Publisher: Wolters Kluwer
Published: 1999-01-01
Total Pages: 2149
ISBN-13: 1567066836
DOWNLOAD EBOOKMinimize research time and prepare federal trademark registrations in the U.S. Patent and Trademark Office with more than 200 practice-tested ready-to-use forms available in both hard copy and electronically. Step-by-step instructions guide you through client forms, searches and other pre-filing activities, applications for registration, responses to office actions, renewals and more. By Steven H. Bazerman, Jason M. Drangel You can minimize your research time and prepare trademark forms with confidence when you use the Guide to Registering Trademarks as your on-the-spot guide. This carefully constructed loose-leaf offers more than 200 practice-tested ready-to-use forms available in both hard copy and on CD-ROM. Step-by-step instructions guide you through the process, addressing both basic and unusual situations you may encounter along the way. The forms are organized by category: Client forms Searches and other pre-filing activities Applications for Registration Responses to office actions Section 8 and 15 affidavits Renewals and interparty proceedings. The Guide to Registering Trademarks answers questions running from which form to use in recording an assignment to how to start a concurrent use proceeding. Keep it close at hand to make your trademark application process as painless as possible.