Sustainable Destination Branding and Marketing
Sustainable Destination Branding and Marketing

Author: Anukrati Sharma

Publisher: CABI

Published: 2019-12-21

Total Pages: 260

ISBN-13: 1786394286

DOWNLOAD EBOOK

Destination branding and marketing form the backbone of tourism industry growth, but it is increasingly important that the strategies employed consider and promote sustainable solutions. This book provides a comprehensive set of tools and techniques for branding and marketing for sustainable tourism development. It blends tourism and marketing strategies with practical, innovative information technology solutions and a psychological perspective, providing illustrative case studies and examples to aid understanding. Addressing opportunities and challenges across the field, it also reviews how different types of tourism such as community based, accessible, film, agricultural and cultural-heritage tourism entail unique issues for development.

Tourism: Sustainable Destination Branding and Marketing
Tourism: Sustainable Destination Branding and Marketing

Author: Avah Hunter

Publisher: Clanrye International

Published: 2023-09-19

Total Pages: 0

ISBN-13: 9781647266813

DOWNLOAD EBOOK

Sustainable tourism seeks to address the social, economic and environmental impacts of satisfying the current needs of visitors, the industry, the environment and host communities without compromising the ability to meet the needs of future generations. It involves raising awareness in the society and tourists about the judicious consumption of the available resources. It has led to major developments in the field of tourism marketing management that involves marketing of sustainable products; developing products and services related to the themes of sustainability and consumer behavior; and developing green brands. Sustainable tourism marketing also endeavors to promote tourism in far-off and non-commercialized areas, which promote territorial balance. Sustainable destination branding refers to concept where the inhabitants of a region are involved in the decision making process regarding its promotion and management as a tourist destination. This book includes some of the vital pieces of works being conducted across the world, on various topics related to sustainable tourism branding and marketing. It will prove beneficial to all students and professionals associated with the field of tourism and hotel management.

The Branding of Tourist Destinations
The Branding of Tourist Destinations

Author: Mark Anthony Camilleri

Publisher: Emerald Group Publishing

Published: 2018-12-04

Total Pages: 262

ISBN-13: 1787693732

DOWNLOAD EBOOK

The marketing of tourist destinations requires continuous strategic planning and decision making. This book provides researchers and practitioners with an in-depth understanding of different tourism products, marketing strategies and destination branding tactics, as well as useful insights into sustainable and responsible tourism practices.

Credibility and perception of green branding in destinations. A case study of Switzerland
Credibility and perception of green branding in destinations. A case study of Switzerland

Author: Julia Weis

Publisher: GRIN Verlag

Published: 2017-10-24

Total Pages: 121

ISBN-13: 3668555788

DOWNLOAD EBOOK

Master's Thesis from the year 2016 in the subject Tourism - Miscellaneous, grade: 1,5, Oxford Brookes University, language: English, abstract: Green marketing and branding is not a widely researched topic in a destination context. Therefore, this dissertation uses Switzerland and the new sustainable tourism campaign in 2017 as a case study to explore the field in terms of credibility and perception. The research is based on a document/website analysis, expert interviews and tourist questionnaires to explore and analyse opinions and views on the topic.

Marketing for Sustainable Tourism
Marketing for Sustainable Tourism

Author: Xavier Font

Publisher: Routledge

Published: 2019-12-13

Total Pages: 273

ISBN-13: 1351361317

DOWNLOAD EBOOK

Tourism marketing has typically been seen as exploitative and fuelling hedonistic consumerism. Sustainability marketing can, however, use marketing skills and techniques to good purpose, by understanding market needs, designing more sustainable products and identifying more persuasive methods of communication to bring behavioural change. This book summarises the latest research on the theories, methods and results of marketing that seeks to make tourist destinations better places to live in, and better places to visit. It shares evidence on the motivations, mechanisms and barriers that businesses encounter, and on successes in changing consumer behaviour and pursuing sustainability goals. Particular attention is given to the methodologies of sustainable tourism marketing, to the subject’s breadth and complexity, and to its many innovations. Further research is called for to fully understand what contextual aspects influence these pro-sustainability interventions to achieve which outcomes in other settings, in order to validate some of the exploratory studies discussed, and establish the feasibility of scaling up pilot studies for more general use. This book was originally published as a special issue of the Journal of Sustainable Tourism.

The Branding of Tourist Destinations
The Branding of Tourist Destinations

Author: Mark Anthony Camilleri

Publisher: Emerald Group Publishing

Published: 2018-12-04

Total Pages: 210

ISBN-13: 1787693759

DOWNLOAD EBOOK

The marketing of tourist destinations requires continuous strategic planning and decision making. This book provides researchers and practitioners with an in-depth understanding of different tourism products, marketing strategies and destination branding tactics, as well as useful insights into sustainable and responsible tourism practices.

Tourism Branding
Tourism Branding

Author: Liping Cai

Publisher: Emerald Group Publishing

Published: 2009-12-21

Total Pages: 306

ISBN-13: 184950721X

DOWNLOAD EBOOK

Academic studies have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers in a marketplace. This title attempts to free branding research and practice in tourism from the shackles of marketing that are dominated by the conventional approach of product, price, place, and promotion.

Sustainable Tourism Development
Sustainable Tourism Development

Author: Anukrati Sharma

Publisher: CRC Press

Published: 2019-08-05

Total Pages: 352

ISBN-13: 0429674783

DOWNLOAD EBOOK

Exploring the importance of destination branding and destination marketing as well as their implications on sustainability in tourism, this book approaches the topic through the lens of destination image, taking into account the large influence of appearance on tourist attraction. With consideration to various stakeholders in sustainable tourism development, this book incorporates ideas for new techniques in destination branding and marketing in order to maximize economic impact. The book also discusses the rising influence of social media on tourists’ interest. Emphasizing sustainability in tourism development, the chapters address a number of important issues, such as post-disaster tourism marketing, culture and heritage tourism, eco-tourism, community-based nature tourism, community involvement in destination development, benchmarking for destination performance evaluation, sustainable food practices in tourism, and more. Each chapter of this book incorporates a quantifiable trend in tourism development, including various paradigms and studies that relay different statistics about certain areas of tourism. The book makes use of case studies for specific destinations and integrates strategies, evidence, and analyses to offer a holistic understanding of the myriad factors involved in sustainable tourism development.

Destination Brands
Destination Brands

Author: Nigel Morgan

Publisher: Routledge

Published: 2012-05-23

Total Pages: 393

ISBN-13: 1136346635

DOWNLOAD EBOOK

This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making.

Positioning and Branding Tourism Destinations for Global Competitiveness
Positioning and Branding Tourism Destinations for Global Competitiveness

Author: Hashim, Rahmat

Publisher: IGI Global

Published: 2019-01-18

Total Pages: 352

ISBN-13: 1522572546

DOWNLOAD EBOOK

Market positioning and branding has evolved from a peripheral process in the marketing effort to a critical process in any strategic planning initiative. Effective positioning will result in a strong brand that develops an emotional and productive two-way relationship. Positioning and Branding Tourism Destinations for Global Competitiveness focuses on utilizing destination branding and content marketing for sustainable growth and competitive advantage within the tourism and hospitality industry, including tools and techniques for travel branding and best practices for better tourism management strategies. Featuring coverage on a broad range of topics such as hospitality, brand loyalty, and knowledge transfer, this book is ideally designed for industry professionals including those within the hotel, leisure, transportation, theme park, and food service sectors, policymakers, practitioners, researchers, and students.