Tourism Product And Services: Development Strategy And Management Options
Author: Jitendra Kumar Sharma
Publisher: Kanishka Publishers
Published: 2007
Total Pages: 368
ISBN-13: 9788173919879
DOWNLOAD EBOOKPosts
Global Trends, Practices, and Challenges in Contemporary Tourism and Hospitality Management
Author: Batabyal, Debasish
Publisher: IGI Global
Published: 2019-04-05
Total Pages: 340
ISBN-13: 1522584951
DOWNLOAD EBOOKAs one of the largest service industries serving millions of international and domestic individuals yearly, it is important to understand the current trends, practices, and challenges surrounding tourism. Emphasized by the effects on people, management processes, and technological advancements, this economic and socio-cultural phenomenon’s importance is increasing worldwide. Global Trends, Practices, and Challenges in Contemporary Tourism and Hospitality Management discusses and analyzes the impacts of new trends in the tourism industry, including sub-sectors of tourism, and revisits existing trends, identifies new types and forms of tourism, and discusses the influence and use of technology. Featuring research on topics such as guest retention, predictive analysis, and ecotourism practices, the material collected is ideally designed for managers, travel agents, industry professionals, practitioners, consultants, and researchers.
Ecotourism Economics and Environment
Author: Biju Abraham, K Nagarajan, Alex K Thottunkel
Publisher: Educreation Publishing
Published: 2016-11-13
Total Pages: 257
ISBN-13:
DOWNLOAD EBOOKIn recent years, there is an increasing awareness on the need to sustain the environment and to protect it from the various damages caused by human activities including tourism. Ecotourism is viewed as a panacea to protect the environment from the negative impact of mass tourism and is considered as a sustainable option to bring employment, income and livelihood opportunities for host communities. This book Ecotourism, Economics and Environment is a compilation of research papers analyzing the economic, social, cultural and environmental impact of tourism in India. The papers focus on the positive effect ecotourism can bring about in making tourism development environmental friendly and sustainable. In general the essays included in this book covers the theoretical aspects related to ecotourism, with a stress on practical issues from a developing countries standpoint and case studies that highlight the stumbling blocks for migration from mass tourism to ecotourism in a developing nation.
Strategic Management for Travel and Tourism
Author: Nigel Evans
Publisher: Routledge
Published: 2012-04-27
Total Pages: 421
ISBN-13: 1136362665
DOWNLOAD EBOOKStrategic Management for Travel and Tourism is the must-have text for students studying travel and tourism. It brings theory to life by using industry-based case studies, and in doing so, 'speaks the language' of the Travel and Tourism student. Among the new features and topics included in this edition are: * international case studies from large-scale businesses such as Airtours, MyTravel and South West Airlines * user-friendly applications of strategic management theory, such as objectives, products and markets and strategic implementation, together with illustrative case studies, and longer case studies for seminar work and summaries * contemporary strategic issues affecting travel and tourism organizations, such as vertical integration and strategic alliances Strategic Management for Travel and Tourism is a well-rounded book, ideal for all undergraduate and postgraduate students focusing on strategy in travel and tourism.
Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries
Author: Santos, José Duarte
Publisher: IGI Global
Published: 2019-08-30
Total Pages: 283
ISBN-13: 1522597859
DOWNLOAD EBOOKThe growth of internet access and the entry of smartphones into everyday life has provided a revolutionary way for consumers to interact with businesses throughout the tourist industry. As a result, numerous companies are utilizing techniques and concepts designed to communicate directly with potential clientele all over the world. Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries provides innovative insights into how digital marketing can influence the consumer relationship at every stage of the tourism process and features emerging tools and techniques to establish better connections with consumers. The content within this publication examines topics such as branding strategies, social media, and influencer marketing for maximum content exposure. This information is designed for marketing managers, executives, event planners, tour developers, hotel managers, airline managers, program directors, advertisers, restaurateurs, students, business professionals, and researchers.
Sustainable Destination Branding and Marketing
Author: Anukrati Sharma
Publisher: CABI
Published: 2019-12-21
Total Pages: 260
ISBN-13: 1786394286
DOWNLOAD EBOOKDestination branding and marketing form the backbone of tourism industry growth, but it is increasingly important that the strategies employed consider and promote sustainable solutions. This book provides a comprehensive set of tools and techniques for branding and marketing for sustainable tourism development. It blends tourism and marketing strategies with practical, innovative information technology solutions and a psychological perspective, providing illustrative case studies and examples to aid understanding. Addressing opportunities and challenges across the field, it also reviews how different types of tourism such as community based, accessible, film, agricultural and cultural-heritage tourism entail unique issues for development.
Strategic Management in ...
Author: Moutinho, L.
Publisher: CABI
Published:
Total Pages: 327
ISBN-13: 1780640781
DOWNLOAD EBOOKThe Routledge Handbook of Tourism Experience Management and Marketing
Author: Saurabh Kumar Dixit
Publisher: Routledge
Published: 2020-06-08
Total Pages: 655
ISBN-13: 042951574X
DOWNLOAD EBOOKThe Routledge Handbook of Tourism Experience Management and Marketing offers a comprehensive and thorough inquiry into both customary and emergent issues of tourism experience and co-creation. Drawing together contributions from 83 authors from 28 countries with varied backgrounds and interdisciplinary interests, the handbook highlights multiple representations and interpretations of the theme. It also integrates a selection of illustrative global case studies to effectively present its chapter contents. Tourism experience drives the contemporary tourist’s behavior as they travel in pursuit of experiencing unique and unusual destinations and activities. Creating a memorable and enduring experience is therefore a prerequisite for the all tourism business organizations irrespective of the nature of their products or services. This handbook focuses on conceptualizing, designing, staging, managing and marketing paradigms of tourism experiences from both supply and demand perspectives. It sheds substantial light on the contemporary theories, practices and future developments in the arena of experiential tourism management and marketing. Encompassing the latest thinking and research themes, this will be an essential reference for upper-level students, researchers, academics and industry practitioners of hospitality as well as those of tourism, gastronomy, management, marketing, consumer behavior, cultural studies, development studies and international business, encouraging dialogue across disciplinary boundaries.
Tourism Marketing and Management Handbook
Author: Stephen F. Witt
Publisher:
Published: 1994
Total Pages: 648
ISBN-13:
DOWNLOAD EBOOKThis handbook provides a detailed guide to marketing and management in tourism in the 1990s. This second edition features 100 contributions from international authorities on the subject; new chapters reflecting the issues of increasing importance in tourism; greater emphasis on management and internationally applicable topics; and major revisions of all existing chapters. The contents have been reorganized by subject area for convenience. Designed to provide a user-friendly reference, the topics covered include cost-benefit analysis, hotel marketing, international tourism trends, financial analysis and planning, quality management and pricing and promotional strategy. This edition shows the application of marketing and mangement techniques within the tourism industry, and is appropriate for use in tourism businesses of any size.
Strategic Management for Tourism, Hospitality and Events
Author: Nigel Evans
Publisher: Routledge
Published: 2015-01-30
Total Pages: 1105
ISBN-13: 1135038260
DOWNLOAD EBOOKStrategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a Tourism, Hospitality and Events context and brings theory to life by integrating a host of industry-based case studies and examples throughout. Among the new features and topics included in this edition are: Extended coverage to Hospitality and Events to reflect the increasing need and importance of a combined sector approach to strategy New international Tourism, Hospitality and Events case studies from both SME’s and large-scale businesses are integrated throughout to show applications of strategic management theory, such as objectives, products and markets and strategic implementation. Longer combined sector case studies are also included at the end of the book for seminar work. New content on emerging strategic issues affecting the tourism ,hospitality and events industries, such as innovation, employment, culture and sustainability Web Support for tutors and students providing explanation and guidelines for instructors on how to use the textbook and case studies, additional exercises, case studies and video links for students. This book is written in an accessible and engaging style and structured logically with useful features throughout to aid students’ learning and understanding. This book is an essential resource to Tourism, Hospitality and Events students.
