"In 1919, having recently accepted the publishing contract of a new publisher, Dreiser proposed to publish a "book of characters" that would collect twelve biographical sketches of individuals who were major influences on Dreiser, both as a man and as a writer. The resulting narratives combine the best attributes of the character sketch, the autobiography, and the short story into miniature masterpieces of prose. The men profiled in Twelve Men are a diverse and colorful group: from Dreiser's equally famous brother, the song-writer Paul Dreiser's ("My Brother Paul"), to the entirely obscure railroad foreman Michael Burke ("The Mighty Rourke"), on whose work crew Dreiser had labored in 1903. The twelve narratives are compelling portraits of the men portrayed, but they also reveal many insights into Dreiser's own life and work."--Goodreads website.
Alan Lomax is a legendary figure in American folk music circles. Although he published many books, hundreds of recordings and dozens of films, his contributions to popular and academic journals have never been collected. This collection of writings, introduced by Lomax's daughter Anna, reintroduces these essential writings. Drawing on the Lomax Archives in New York, this book brings together articles from the 30s onwards. It is divided into four sections, each capturing a distinct period in the development of Lomax's life and career: the original years as a collector and promoter; the period from 1950-58 when Lomax was recording thorughout Europe; the folk music revival years; and finally his work in academia.
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.