The book entitled Tobacco Counters Health edited by A.K.Verma gives a detailed account of the proceedings of World Assembly on Tobacco Counters Health held from 5-9 December 2005, in New Delhi, India. Volume 4 includes selected manuscrips from the scientific deliberations of the 4th World Assembly. They cover a large field of tobacco related problems related to public health spread over fields like oncology, cardiology, pulmonology, Social and Moral Research and their Management thus stressing the difficulties in and laying stress on prevention. Realising that one-fourth lung cancer deaths are due to the use of tabacco, the volume aims at carrying the message to the widest section of the Public. The book is essential for not only those engaged in medical sciences but even for the general public.
Tobacco consumption is becoming a serious problem throughout the world and particularly in developing countries. Exposure to tobacco in any form whether smoking, chewing or inhaling tobacco dust directly influence the Foetal, Neo-natal and Maternal health. An attempt has been made to co-relate the Tobacco consumption and Maternal health among the Bidi workers, who exposed themselves to tobacco dust, practiced habitual smoking and chewing tobacco. The book covers different aspects of Foetal, Neonatal, and Maternal health in relation to exposure to tobacco in any form.
What role should the tobacco industry have in the e-cigarette market? Should manufacturers contribute to the production of evidence on their products’ safety and efficacy? What are the environmental impacts of e-cigarette use and how should these feature in the discussion? How do e-cigarettes influence smoking-related health disparities? Should physicians recommend switching to e-cigarettes for those who smoke? How broadly applicable is the utility of e-cigarettes? And how should the discourse respond to emerging data? This volume examines the opportunities and challenges of optimizing e-cigarette regulation. The authors describe emerging evidence suggesting that restrictions on e-cigarettes can backfire by nudging consumers toward riskier alternatives. Adopting a social welfare-based approach drawing on economics, policy analysis and regulatory science, the authors then explore how optimal e-cigarette policy might balance risks and benefits, suggesting that it is possible to leverage the promise of e-cigarettes—a product that is more popular than traditional cessation aids—to protect current and future generations from the smoking-related harms, while still taking important steps to discourage use by young people and those who do not smoke. Samuel C. Hampsher-Monk is Managing Director of BOTEC Analysis, where he leads research on the regulation of tobacco, cannabis, and reduced-risk nicotine products for public and private clients, including 501(c)(3) groups and LLPs, as well as municipal and state regulators. He holds a BA in Politics and Philosophy from the University of Southampton and a MSc from the University of Edinburgh. James E. Prieger, an economist, is Professor of Public Policy at Pepperdine University and Senior Researcher at BOTEC Analysis, where he leads research on illicit tobacco markets, alternative nicotine products, and related policy issues. He has published over 50 peer-reviewed journal articles and chapters. He received his BA from Yale University and his PhD in economics from the University of California, Berkeley. Sudhanshu Patwardhan is a medical doctor working on tobacco harm reduction projects globally. He has worked in R&D in the pharma and tobacco sectors across three continents. Patwardhan qualified as a doctor from BJ Medical College Pune, India, received a Master of Business and Science from the Keck Graduate Institute, California, USA, and holds an MBA from the London Business School, UK.
We all understand the basic principles underpinning marketing activity: to identify unfulfilled needs and desires and boost demand for the solutions a product is offering. The mantra is always "sell more". De-marketing tries for the very opposite. Why would a company actively try to decrease demand? There are many good reasons to do so: a firm cannot supply large enough quantities, or wants to limit supply to a region of narrow profit margin. Or, crucially, to discourage undesirable customers: those that could be bad for brand reputation, or in the case of the finance sector, high risk. De-marketing can yield effective solutions to these issues, effectively curtailing demand yet (crucially) not destroying it. Nevertheless, the fundamental negativity of de-marketing strategies often causes organisations to hide them from view and, as a result, they are rarely studied. This then is the first book to cast light on the secretive, counterintuitive world of de-marketing, deconstructing its mysteries and demonstrating how to incorporate them into a profit-driven marketing plan. A selection of thought leaders in strategic marketing mix theory with illustrative global cases, providing insight into how these strategies have been employed in practice and measuring their successes and failures. It’s a must-read for any student or researcher that wants to think differently about marketing.
In this book, authors from around the world reveal the range of tactics used across the corporate world that ultimately favor the bottom line over the greater good.
