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Author: Greg Balanko-Dickson
Publisher: McGraw Hill Professional
Published: 2007-01-11
Total Pages: 408
ISBN-13: 0071467513
DOWNLOAD EBOOKExplains what business plans are and why they are important, provides information and advice on the process of researching and writing an effective business plan, and includes worksheets, forms, charts, and resources.
Author: William A. Sahlman
Publisher: Harvard Business Review Press
Published: 2008-03-01
Total Pages: 73
ISBN-13: 1633691314
DOWNLOAD EBOOKJudging by all the hoopla surrounding business plans, you'd think the only things standing between would-be entrepreneurs and spectacular success are glossy five-color charts, bundles of meticulous-looking spreadsheets, and decades of month-by-month financial projections. Yet nothing could be further from the truth. In fact, often the more elaborately crafted a business plan, the more likely the venture is to flop. Why? Most plans waste too much ink on numbers and devote too little to information that really matters to investors. The result? Investors discount them. In How to Write a Great Business Plan, William A. Sahlman shows how to avoid this all-too-common mistake by ensuring that your plan assesses the factors critical to every new venture: The people—the individuals launching and leading the venture and outside parties providing key services or important resources The opportunity—what the business will sell and to whom, and whether the venture can grow and how fast The context—the regulatory environment, interest rates, demographic trends, and other forces shaping the venture's fate Risk and reward—what can go wrong and right, and how the entrepreneurial team will respond Timely in this age of innovation, How to Write a Great Business Plan helps you give your new venture the best possible chances for success.
Author: Scott W. Cooper
Publisher: McGraw Hill Professional
Published: 2008-03-13
Total Pages: 226
ISBN-13: 0071641440
DOWNLOAD EBOOKWin new customers—and keep them coming back Whether you run a billion-dollar company or a mom-and-pop small business, you have to know your customers and know what they want. Written by three marketing experts, Tips & Traps for Marketing Your Business is filled with marketing best practices that show you how to win over new customers and make existing customers more profitable. You’ll also find practical and proven marketing tips and traps to help you grow your business, lessons learned from realworld experience, and tangible examples from the leading companies in business today. Connect with your target market Unlock hidden streams of profit and increase sales Develop and deliver a compelling story for your brand Effectively and profitably manage customer relationships Determine how much media weight is enough and how to avoid spending too much Attract customers to your Web site
Author: Timothy Berry
Publisher: Aspen Publishers
Published: 2001
Total Pages: 556
ISBN-13:
DOWNLOAD EBOOKAuthor: Wilma Davidson
Publisher: St. Martin's Griffin
Published: 2015-12-08
Total Pages: 320
ISBN-13: 1466886986
DOWNLOAD EBOOKThe Revised and Updated 3rd edition of the clear, practical guide to business writing from a renowned corporate writing coach Since the first edition's publication in 1994, Wilma Davidson's clear, practical guide to business writing has established itself as an excellent primer for anyone who writes on the job. Now revised and updated to cover e-mail, texts, and the latest social media technology, Business Writing uses examples, charts, cartoons, and anecdotes to illustrate what makes memos, business letters, reports, selling copy, and other types of business writing work.
Author: Tom Sant
Publisher: AMACOM/American Management Association
Published: 2004
Total Pages: 260
ISBN-13: 9780814427583
DOWNLOAD EBOOKUse the latest technology and techniques to craft winning proposals.
Author: Courtney H. Price
Publisher: McGraw-Hill Trade
Published: 1998
Total Pages: 308
ISBN-13: 9780070526761
DOWNLOAD EBOOKThis easy-to-use guide will help entrepreneurs steer clear of often costly "trial and error" methods, and move them steadily toward success. "Tips and Traps for Entrepreneurs" is full of valuable management insights--real-life, step-by-step examples that have been used successfully by entrepreneurs in many industries.
Author: Clayton M. Christensen
Publisher: Harvard Business Review Press
Published: 2017-01-17
Total Pages: 28
ISBN-13: 1633692574
DOWNLOAD EBOOKIn the spring of 2010, Harvard Business School’s graduating class asked HBS professor Clay Christensen to address them—but not on how to apply his principles and thinking to their post-HBS careers. The students wanted to know how to apply his wisdom to their personal lives. He shared with them a set of guidelines that have helped him find meaning in his own life, which led to this now-classic article. Although Christensen’s thinking is rooted in his deep religious faith, these are strategies anyone can use. Since 1922, Harvard Business Review has been a leading source of breakthrough ideas in management practice. The Harvard Business Review Classics series now offers you the opportunity to make these seminal pieces a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world.
Author: Andrew Zacharakis
Publisher: McGraw Hill Professional
Published: 2011-03-18
Total Pages: 206
ISBN-13: 0071752579
DOWNLOAD EBOOKTurn your great idea into BIG PROFITS with a powerful, persuasive business plan! With any endeavor, good planning is the key to good results—especially in the launch of a new business or product. Business Plans That Work gives you an easy-to-follow template for conceptualizing, writing, focusing, and revising a business plan that converts your business idea into financial profit. A virtual blueprint for entrepreneurial success, this new edition of the popular entrepreneur’s guide provides all the tools you need to communicate the value of your idea to investors and attract key talent, and create a plan you can turn to throughout the entire process of starting and running a business. You’ll learn how to: Determine what to include in each plan, why, and for whom Secure the capital you need to get the project off the ground Assess opportunities and risks involved in your project Avoid common pitfalls that cost money, time, and effort With Business Plans That Work, you have everything you need to create winning strategies for development, sales, marketing, operations, distribution, and everything else successful ventures are founded on.
Author: Veland Ramadani
Publisher: Springer Science & Business Media
Published: 2013-05-13
Total Pages: 361
ISBN-13: 3642365779
DOWNLOAD EBOOKThis book represents a comprehensive state-of-the-art picture of entrepreneurship and small business management issues in the Balkans region. It provides major theoretical and empirical evidence that offers a brighter view of these fields and aims to open up opportunities for greater dialogue in public policy. The readers would be able to enhance their knowledge on small businesses and innovation issues in the Balkans. An outcome of a long lasting endeavour, this book includes contributions of highly reputed authors and experts from the Balkans’ countries. Features forewords by two well-known personalities of this field, Leo Paul Dana and Alain Fayolle.
