Tiny Essentials of Donor Loyalty

Tiny Essentials of Donor Loyalty

Author: Adrian Sargeant

Publisher:

Published: 2013-01-14

Total Pages: 81

ISBN-13: 9780955399336

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In just 73 pages this little book tells you all you need to know about donor loyalty. All fundraisers want loyal donors and lots of them. But why? What benefits do really loyal donors bring? How do we find them, develop them and what will it cost? What are the pitfalls and how do we avoid those? How do we make the most of all opportunities, so that our donors stay supporting us for longer and get more out of it? These and many other questions all crowd together when fundraisers seek to address what professor Adrian Sargeant describes as, 'the single biggest challenge facing our sector today' - building donor loyalty. Luckily leading expert professor Sargeant has crammed into this tiny book all of the key essentials that fundraisers should consider if they would aspire to developing really loyal donors.


Tiny Essentials of Fundraising

Tiny Essentials of Fundraising

Author: Neil Sloggie

Publisher: The White Lion Press Limited

Published: 2002-11

Total Pages: 68

ISBN-13: 9780951897157

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A guide to essential information about fundraising as seen through the eyes of a new recruit to the fundraising profession.


Nonprofit Management 101

Nonprofit Management 101

Author: Darian Rodriguez Heyman

Publisher: John Wiley & Sons

Published: 2011-03-23

Total Pages: 672

ISBN-13: 1118017943

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A comprehensive handbook for leading a successful nonprofit This handbook can educate and empower a whole generation of nonprofit leaders and professionals by bringing together top experts in the field to share their knowledge and wisdom gained through experience. This book provides nonprofit professionals with the conceptual frameworks, practical knowledge, and concise guidance needed to succeed in the social sector. Designed as a handbook, the book is filled with sage advice and insights from a variety of trusted experts that can help nonprofit professionals prepare to achieve their organizational and personal goals, develop a better understanding of what they need to do to lead, support, and grow an effective organization. Addresses a wealth of topics including fundraising, Managing Technology, Marketing, Finances, Advocacy, Working with Boards Contributors are noted nonprofit experts who define the core capabilities needed to manage a successful nonprofit Author is the former Executive Director of Craigslist Foundation This important resource offers professionals key insights that will have a direct impact on improving their daily work.


The Digital Fundraising Book

The Digital Fundraising Book

Author: Matt Howarth

Publisher:

Published: 2016-03-31

Total Pages: 186

ISBN-13: 9780993477300

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This is the guide for charities and nonprofits to help you learn all you need to know about digital fundraising. It covers everything from the very basics, right up to the tricky stuff, like maximising conversion rates. A must-read for anyone wanting to develop their digital fundraising strategy.


The 11 Questions Every Donor Asks and the Answers All Donors Crave

The 11 Questions Every Donor Asks and the Answers All Donors Crave

Author: Harvey McKinnon

Publisher: Emerson & Church, Publishers

Published: 2008

Total Pages: 116

ISBN-13: 9781889102375

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Harvey McKinnon is a veteran fundraiser and a marvelous wordsmith. He's produced a beautifully polished gem, with real-life stories that unerringly hit their mark, like an arrow piercing the center of a bulls-eye. They say a donor's objections are your best friends. Well, they're not, not if you don't know the questions and, of course, the answers. So get ready for a lively adventure into the mind of a donor. You've got the best tour guide I could imagine. Book jacket.


Keep Your Donors

Keep Your Donors

Author: Tom Ahern

Publisher: Wiley + ORM

Published: 2011-01-04

Total Pages: 429

ISBN-13: 111804486X

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Written by fundraising experts Tom Ahern and Simone Joyaux, Keep Your Donors is a new, winning guide to making disappointing donor retention rates a thing of the past. This practical and provocative book will show you how to master the strategies and tactics that make fundraising communications profitable. Filled with case studies and based in part on the CFRE and AFP job analyses, Keep Your Donors is your definitive guide to getting new donorsand keeping themfor many years to come.