Social Media Monetization

Social Media Monetization

Author: Francisco J. Martínez-López

Publisher: Springer Nature

Published: 2022-09-23

Total Pages: 242

ISBN-13: 3031145755

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Social media initiatives, when effectively used and correctly monetized, can engage customers better and provide higher ROI rates than traditional marketing and sales initiatives. This book presents a selection of monetization strategies that can help companies benefit from social media initiatives and overcome the current challenges in connection with generating and growing revenues. Using cases and examples covering several social media platforms, the authors describe a variety of strategies and holistic solutions for companies. In addition, the book highlights the latest social media innovations, best business practices, successful monetization cases, and strategic trends in future social media monetization. Top executives need to read this book to have a big picture of corporate-wide “social strategy,” form a “social mindset,” and infuse a “social gene” into their company’s culture, strategy, and business processes. Armed with these social elements, companies can gain confidence, effectively introduce social media tools, and invest in major social media initiatives. Due to changing consumer behavior, social media is also ideal for building and sustaining quality relationships with customers – which is why it is becoming an indispensable element in today’s business.


Appified

Appified

Author: Jeremy Wade Morris

Publisher: University of Michigan Press

Published: 2018-10-23

Total Pages: 401

ISBN-13: 0472124358

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Snapchat. WhatsApp. Ashley Madison. Fitbit. Tinder. Periscope. How do we make sense of how apps like these-and thousands of others-have embedded themselves into our daily routines, permeating the background of ordinary life and standing at-the-ready to be used on our smartphones and tablets? When we look at any single app, it's hard to imagine how such a small piece of software could be particularly notable. But if we look at a collection of them, we see a bigger picture that reveals how the quotidian activities apps encompass are far from banal: connecting with friends (and strangers and enemies), sharing memories (and personally identifying information), making art (and trash), navigating spaces (and reshaping places in the process). While the sheer number of apps is overwhelming, as are the range of activities they address, each one offers an opportunity for us to seek out meaning in the mundane. Appified is the first scholarly volume to examine individual apps within the wider historical and cultural context of media and cultural studies scholarship, attuned to issues of politics and power, identity and the everyday.


The Gift of Story

The Gift of Story

Author: Emily Griesinger

Publisher: Baylor University Press

Published: 2006

Total Pages: 395

ISBN-13: 1932792473

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Despite postmodernism's skepticism about narrative, the dialogue with contemporary fiction, drama, music and film demonstrates that the Christian story can engender and sustain hope.


Palms of Southern Asia

Palms of Southern Asia

Author: Andrew Henderson

Publisher: Princeton University Press

Published: 2009-04-27

Total Pages: 264

ISBN-13: 1400832993

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Southern Asia is a vast and ecologically diverse region that extends from the deserts of Afghanistan to the rainforests of Thailand, and is home to a marvelously rich palm flora. Palms of Southern Asia is the only complete field guide to the 43 genera and 352 species of palms and rattans that occur in Afghanistan, Bangladesh, Bhutan, Cambodia, China, India, Japan, Laos, Myanmar, Nepal, Pakistan, Sri Lanka, Taiwan, Thailand, and Vietnam. This attractive guide's handsome illustrations and succinct, authoritative, and jargon-free text make identification easy. Each species account includes the correct scientific and common names, and fully describes morphology, habitat, and uses. Featuring a distribution map for most species and 256 full-color photographs, this is also the only field guide to cover the extremely diverse palm flora of Vietnam, and the first to offer a taxonomic overview of the rattan species of Southern Asia. Palms of Southern Asia is a book of major importance for botanists and an invaluable aid for naturalists and conservationists, and it's the perfect field guide for ecotourists traveling in the region. Covers all 352 naturally occurring palms in Southern Asia Features full-color photographs of 256 species, many never before illustrated Includes a distribution map for most species Provides the first taxonomic overview of the rattans of Southern Asia


The Social Media Age

The Social Media Age

Author: Zoetanya Sujon

Publisher: SAGE

Published: 2021-04-07

Total Pages: 271

ISBN-13: 1526481979

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Exploring power and participation in a connected world. Social media are all around us. For many, they are the first things to look at upon waking and the last thing to do before sleeping. Integrated seamlessly into our private and public lives, they entertain, inform, connect (and sometimes disconnect) us. They’re more than just social though. In addition to our experiences as everyday users, understanding social media also means asking questions about our society, our culture and our economy. What we find is dense connections between platform infrastructures and our experience of the social, shaped by power, shifting patterns of participation, and a widening ideology of connection. This book introduces and examines the full scope of social media. From the social to the technological, from the everyday to platform industries, from the personal to the political. It brings together the key concepts, theories and research necessary for making sense of the meanings and consequences of social media, both hopefully and critically. Dr Zoetanya Sujon is a Senior Lecturer and Programme Director for Communications and Media at London College of Communication, University of the Arts London.


Love, Intimacy and Online Dating

Love, Intimacy and Online Dating

Author: Lisa Portolan

Publisher: Taylor & Francis

Published: 2022-12-02

Total Pages: 128

ISBN-13: 1000788091

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Love, Intimacy and Online Dating: How a Global Pandemic Redefined Romantic Relationships is an innovative work that explores the concept of intimacy during the COVID-19 pandemic. The book provides an overview of the online dating world and apps, the use of which gradually became common as the pandemic restricted people’s interaction in the physical world. The author’s extensive research conducted during the pandemic posits a comprehensive understanding of the individual’s motivation to join a dating app and explores its varied aspects. This thoroughly researched book explores the themes and elements of online dating and examines the users’ motivation for joining a dating app, for seeking intimacy as well as for self-presentation on the app. Portolan examines the underlying politics and role of infrastructure of dating apps and describes how gender, power, and intimacy intersect to create new intimacy phenomena. She also utilises her research to put forth the key concept of "Jagged Love", which describes a user’s cyclical relationship with dating apps during the pandemic, and the gap between a user’s act to seek familiar romantic narratives and the app’s inability to deliver against these ideas. The chapters further explore the differences between virtual and In Real Life (IRL) intimacy, the generation of gender and the emanation of stereotypical cultural ideals that the users sought through the apps. The book serves as an invaluable discussion on the pandemic’s impact on modifying the definitions of romance and intimacy. This book will be useful for highlighting the impact social factors can have on familiar concepts and the effects of the COVID-19 pandemic on the definition of love and intimacy, making it fascinating for students, academics and professionals interested in relationships, digital media and gender. It will also be useful in enhancing the comprehension of love and romance in the fields of social science.


Bye Felipe

Bye Felipe

Author: Alexandra Tweten

Publisher: Running Press Adult

Published: 2018-08-21

Total Pages: 268

ISBN-13: 0762463732

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From the creator of the viral Instagram account comes an empowering guide to navigating the hazards and horrors of online dating. After one too many hostile dating app encounters, Alexandra Tweten set up the Instagram account @ByeFelipe, a place for women to protest the horrors of online dating, and to share stories and screenshots of their own experiences. Three years later, the account has become a forum where women can fight back against the men who have made them uncomfortable, scared, and embarrassed -- and to laugh at the appalling men they encounter. The name of Bye Felipe is a nod to the "Bye Felicia" meme, which Urban Dictionary defines as a cool dismissal of a noxious person. In that spirit, the book helps women navigate the perils that come with swiping right and provides practical steps to overcome the harassment rampant in the dating app ether. Blending humor, feminist theory, and solidarity, this "field guide" provides profiles of the worst types of guys (also known as "Felipes") -- from the classic fat shamer to the mansplainer to the surprise sociopath -- answers questions like "How do I react when a guy sends me a dic pic?," and gives women the tools they need to take control of their dating life. With stories, screenshots, and Riot Grrrl-esque graphic art throughout, Bye Felipe empowers women to stand up for themselves and uphold the confidence and self-worth Felipes try so desperately to steal.


Beyond the Schoolhouse Gate

Beyond the Schoolhouse Gate

Author: Robert Wheeler Lane

Publisher: Temple University Press

Published: 2010-04-20

Total Pages: 221

ISBN-13: 143990345X

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Outstanding Academic Title, Choice, 1995 "What makes Lane's approach unique is that he weaves together different perspectives on the nature of school into a very colorful but informative and lucid tapestry that seeks the outer limits of free expression within the boundaries of the school context, always with an eye toward promoting the goal of inculcation of values, a worthy end for students and school officials alike." --Samuel M. Davis, Allen Post Professor of Law, University of Georgia *In a 1969 landmark case, the U.S. Supreme Court ruled that the suspension of student for protesting the Vietnam War violated the First Amendment. *In 1972, the U.S. court of appeals upheld the suspension of black high school students for protesting the playing of "Dixie" at a pep rally. *In 1986, a U.S. district court ruled that the suspension of a student for directing a vulgar gesture at one of his school teachers in a fast-food restaurant was unconstitutional. On what grounds do public school students merit First Amendment protection? These three examples illustrate the broad range of litigation that has attempted to answer this question. Robert Wheeler Lane reviews the obstacles of this important issue and suggests a mix of protection and autonomy for students. Pulling together evidence about the aims of public education, the changing legal status of children, and the values underlying freedom of expression, Lane debates the relationship between constitutional litigation and the dual pursuits of academic excellence and classroom order. Ultimately, utilizing both lower court and Supreme Court decisions, he finds that independent student expression deserves considerable constitutional protection; student expression assisted by school officials (such as school-funded student newspapers) should be subject to some control; and nonstudent expression (such as a school's selection of library books) should be left largely to the school's discretion. His conclusions suggest that in forging First Amendment protection for public school students, strongly held positions need not be extreme.


Catholicism, Liberalism, and Communitarianism

Catholicism, Liberalism, and Communitarianism

Author: Kenneth L. Grasso

Publisher: Rowman & Littlefield

Published: 1995

Total Pages: 290

ISBN-13: 9780847679959

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"This book makes a very ambitious proposal. The proposal is that Catholic social thought can contribute significantly to revivifying the American experiment in liberal democracy. That there is a need, and urgent need, for such a revival is today widely recognized by thinkers across the political and philosophical spectrum. Some of the essays here are polemical and others apologetic, but the book taken all in all is a proposal. As such, it must make its case sometimes in conversation with and sometimes against other proposals that are advanced in the public square of democratic discourse." [Foreword].