Learn proven negotiation strategies, get industry Deal Term Ranges, extract more concessions from licensees, read sample negotiation dialogues and learn how to get past NO in a negotiation.
Know what to ask and how to ask it, eliminate unsuitable licensees quickly, uncover every licensee’s strengths and weaknesses, find the best partner for your brand.
Learn proven negotiation strategies, get industry Deal Term Ranges, extract more concessions from licensees, read sample negotiation dialogues and learn how to get past NO in a negotiation.
Takes you through every stage of the process from identifying stretch-ready brands to implementing go-to-market strategies. Find out how to perform due diligence, negotiate contracts, and more.
Takes you through every stage of the process from identifying stretch-ready brands to implementing go-to-market strategies. Find out how to prospect licensees, perform due diligence, negotiate contracts, and more.
Fill-in-the-blank templates modeled after Coca-Cola and Newell-Rubbermaid’s standard licensing contracts. Includes guide with call-outs explaining the meaning and benefits of each contract clause. Also included are these four related templates that will save you money and time: 1. Nondisclosure Agreement Template: A 3-page fill-in-the-blank NDA that legally protects your intellectual property. 2. Letter of Intent Template: A 3-page memo to send the licensee. 3. Deal Terms Memo Template: 4-page memo to send the licensee. 4. Licensing Deal Memo Template: What you send to senior management for approval of the deal you want to make.
Know in advance what brands will ask you, copy/paste answers into brand-specific forms, get an unfair advantage over competitors, level up your professionalism, and familiarize yourself with how brands think.
Biography, Robert M. Arnold Robert Arnold is a lifetime resident of Virginia and currently the President of Eagle Eye Enterprises LLC, a company he founded in 1997. Eagle Eye Enterprises offers RADAR and LASER training, agency evaluations, and consulting to Law Enforcement agencies nationwide. Mr. Arnold developed RADAR and LASER training software that is in use nationwide, to include Northern Virginia Criminal Justice Academy. His training and software has raised the bar in police training and has set the industry standard to an unprecedented level. He has trained and developed NVCJA instructors in the field of RADAR. Master Police Officer Arnold retired in March of 2011 from the Prince William County Police Department after serving over twenty-seven years. He is a founding member of his department's Motor Squad that was created in 1987 and he remained there until his 2011 retirement. During his Police career he served ten years as a Special Weapons and Tactics team member, Certified DCJS Instructor in the areas of RADAR, LASER, Police Motorcycle, and Emergency Vehicle Operator Course (EVOC). He received countless commendations for his work throughout his career. He authored his department's motor squad operational and training manuals and escort protocol. He developed and implemented his motor squad's training program and provided continuous motorcycle training and retraining to all squad members until his 2011 retirement. His motorcycle training approach included a skills level evaluation program that measured individual riding levels. This program was divided into five categories of riding proficiency that proved to develop a rider's incentive to set goals to achieve greater riding skills... Shortly after attending a Virginia Instructor Development course in 1990 and successfully completing his RADAR Instructor certification through the Virginia Commonwealth University, he developed a speed enforcement training program that he managed and retained the Lead Instructor role until his retirement. His program evolved over the years and is considered an industry leading training program throughout the nation. He is considered an expert in his field and has provided expert testimony during RADAR and LASER cases in the Circuit Courts of Prince William and Madison counties. The Prince William County Police Department was the first Law Enforcement Agency in Virginia to use the speed measuring device, LIDAR. Robert is credited with its implementation and provided LIDAR training seminars throughout the state of Virginia to assist other jurisdictions during their startup phase. His efforts lead to the successful statewide expansion of this speed measuring equipment that resulted in legislation authorizing the use statewide. Robert's career roles included adjunct Instructor positions with the Prince William County and the Northern Virginia Criminal Justice Academies. He provided instruction to hundreds of law enforcement students in the operation of emergency vehicles and police motorcycles. He devoted his entire career to achieving expert status in his field and has shared his expertise through the training of countless Law Enforcement Officials.