Featuring updated coverage of new Web tools such as Java and VRML, this A-Z guide offers a complete, detailed introduction to the World Wide Web. Users will learn how to navigate, find resources, create pages, set up and administer servers, and more. The CD contains a complete Web toolbox.
Now completely updated for 1996, here is everything users need to master the Internet. More than 40 of the world's leading experts offer detailed looks at every facet of the Net, including Web publishing, Internet business, multimedia, virtual reality, security, Java, and more. The CD offers connectivity software.
This comprehensive Web publishing resource shows those who are new to the Web how to create, design and publish Web publications. It gives an overview of the Web and then explores in greater detail HyperText Markup Language, interactive publications, Web publishing production systems, multimedia concepts, the future of the Web, and how to build and publish a Web page. Contains 5 Appendices including an HTML reference and SGML upgrade guide. The included CD-ROM contains HTML editing tools source code, Java applets, and Netscape plug-ins, among other useful material. Annotation copyrighted by Book News, Inc., Portland, OR
A cutting edge collection of 59 essays solicited from Web-based instructors offering a variety of perspectives, notions, and experiences in the practice of virtual teaching. The compendium introduces the evolution and status of distance learning, critical issues in Web-based learning environments such as the similarities and differences between Web-based and traditional classrooms, specific discussions on designing learning activities and electronic textbooks, an evaluation of delivery systems for instruction, and case studies of Web-based courses from kindergarten and beyond to the instruction of literature, astronomy, and foreign languages. Includes illustrations. Annotation copyrighted by Book News, Inc., Portland, OR
Whether people want to play games and download music, engage in social networking and professional collaboration, or view pornography and incite terror, the Internet provides myriad opportunities for people who share common interests to find each other. The contributors to this book argue that these self-selected online groups are best understood as tribes, with many of the same ramifications, both positive and negative, that tribalism has in the non-cyber world. In Electronic Tribes, the authors of sixteen competitively selected essays provide an up-to-the-minute look at the social uses and occasional abuses of online communication in the new media era. They explore many current Internet subcultures, including MySpace.com, craftster.org, massively multiplayer online role-playing games (MMORPGs) such as World of Warcraft, music downloading, white supremacist and other counterculture groups, and Nigerian e-mail scams. Their research raises compelling questions and some remarkable answers about the real-life social consequences of participating in electronic tribes. Collectively, the contributors to this book capture a profound shift in the way people connect, as communities formed by geographical proximity are giving way to communities—both online and offline—formed around ideas.
Marketing Made Simple is an introductory text offering an overview of all basic marketing concepts and techniques. The book covers the latest developments in marketing thinking and practice, including hot topics such as Customer Relationship Management (CRM) and business-to-business marketing. Packed with examples and vignettes, it offers a clear-sighted starting point of value to students, practitioners and those wishing to gain a better insight into the subject of marketing.