Author: Brett W. Pelham

Publisher: Cengage Learning

Published: 1999

Total Pages: 356

ISBN-13: 9780534357184

Chapter 1. HOW DO WE KNOW? Hands-On Activity 1: Galileo's Dice. Chapter 2. HOW DO WE FIND OUT? THE LOGIC OF SCIENTIFIC DISCOVERY. Chapter 3. MOVING FROM FACT TO TRUTH: VALIDITY, RELIABILITY, AND MEASUREMENT. Chapter 4. HOW DO WE MISINTERPRET?: COMMON THREATS TO VALIDITY. Hands-On Activity 2: Regression Toward the Mean. Chapter 5. NON-EXPERIMENTAL RESEARCH DESIGNS. Methodology Exercise 2: Random Assignment. Chapter 6. EXPERIENCE CAREFULLY PLANNED: EXPERIMENTAL RESEARCH DESIGNS. Chapter 7. EXPERIENCE CAREFULLY EXPLOITED: QUASI-EXPERIMENTAL RESEARCH DESIGNS. Chapter 8. RESEARCH DESIGN. Hands-On Activity 3: A Blind Taste Test with Popular Colas. Methodology Exercise 3: Interactions. Chapter 9. BEING A SUCCESSFUL RESEARCHER. Hands-On Activity 4: The Stroop Interference Effect. Chapter 10. A BRIEF COURSE IN STATISTICS. Chapter 11. TELLING THE WORLD ABOUT IT. Chapter 12. HOW TO DESCRIBE THE RESULTS OF STATISTICAL ANALYSES. Chapter 13. PUTTING YOUR KNOWLEDGE TO WORK: TWENTY METHODOLOLGY PROBLEMS. In Search of a Delicious, Lowfat TV Show. Let's Get Supernatural. Fly Away Home. Impressive Pickup Lines. Clever Who? Life Sucks and So You Die. On the Drawbacks of Liking Yourself. The Early Bird Sets the Win. Testosterone Makes Better Dive Bombers. Working Your Fingers to the Dean's List. To Thine Own Selves be True. A Rosy Mood by Any Other Name? Old Geniuses Never Die Young? Sampling Student Opinion. I'm Speechless. He May be Small But He's Slow. Everyone's a Winner. Can a Couple of Beers Really Go Straight To Your Belly. What's in a Name? Are You Threatening Me?