Web marketing and design expert Josh Dolin relates all the information you need to use the internet to enhance your business in his new book, The Web Guru Guide. Not only will you learn how to build a creative website designed to attract customers to your business, you will also discover how to put your website at the top of the list of major search engines like Google and Yahoo. Find out how to use Facebook, Twitter, and other social networking sites to advertise and promote your business. Learn to link with related businesses and respected marketing sites to further your success. If you want to enhance your business presence on the internet than this is the book for you!
A book about the most widely-used power tool on the World Wide Web,Guide to JavaScriptis an excellent resource that teaches how to implement image rollovers and customize pages for users or browsers among hundreds of other tasks. With its focus on the limitations and capabilities of JavaScript, readers will know after using this resource whether and when JavaScript is the right tool for the right job, as well as when real-world solutions are necessary to achieve the desired results.Topics include basic programming capabilities, controlling script execution, functions and their use, working with strings and manipulating textual input, regular expressions, pattern matching, and using, pre-caching, and swapping images with JavaScript.An excellent resource for web designers, web developers, internet developers, internet programmers, and web programmers.
An easy-to-follow guide to understanding some of business's most important ideas and best practices Most business readers don't have time to read every book they'd like for inspiration and guidance. This follow-up to the sleeper success, The Guru Guide(TM), makes it possible to sample the best ideas of leading business thinkers. The Guru Guide(TM) to the New Economy is a clear, concise, and informative guide to the business topics that relate to the new business environment, including electronic commerce, customer relationship management, knowledge management, globalization, and business ethics. Gurus to be profiled include Stan Davis and Chris Meyer, authors of Blur: The Speed of Change in the Connected Economy; Rosabeth Moss Kanter, author of World Class: Thriving Locally in the Global Economy; and Don Pepper, coauthor of The One-to-One Future and Enterprise One-to-One. Joseph H. Boyett and Jimmie T. Boyett (Alpharetta, GA) are cofounders of Boyett & Associates, a consulting and research firm that specializes in helping companies implement state-of-the-art management and organizational practices. Joseph and Jimmie Boyett are the coauthors of Beyond Workplace 2000 and The Guru Guide(TM) (0-471-38054-7) (Wiley).
Good management is a precious commodity in the corporate world. Guide to Management Ideas and Gurus is a straight-forward manual on the most innovative management ideas and the management gurus who developed them. The earlier edition, Guide to Management Ideas, presented the most significant ideas that continue to underpin business management. This new book builds on those ideas and adds detailed biographies of the people who came up with them-the most influential business thinkers of the past and present. Topics covered include: Active Inertia, Disruptive Technology, Genchi Genbutsu (Japanese for "Go and See for Yourself"), The Halo Effect, The Long Tail, Skunkworks, Tipping Point, Triple Bottom Line, and more. The management gurus covered include: Dale Carnegie, Jim Collins, Stephen Covey, Peter Drucker, Philip Kotler, Michael Porter, Tom Peters, and many others.
This book offers a comprehensive, clear, hands-on approach to designing Web sites with Macromedia Dreamweaver. Its goal is not only to show how to use the software, including the commands to use and the procedures to follow, but also to show how to design for the Web.Covering such topics as tables, frames, layers, text, images, flash, templates, links and navigation, forms, and more, this book takes readers from planning and defining the site in Dreamweaver to designing and developing the pages to testing and troubleshooting to publishing the finished site on the Web.For Webmasters, Web Designers, Web Developers, Web Interface Designers, Information Architects, Web Content Managers, and Site Editors
Are you stressed out, feel like you're in a creative rut, or are having trouble taming your inner control freak? Welcome to The Lazy Guru's Guide to Life, an innovative, inspiring, and illustrated guide to effortless and mindful self-improvement. The concept of being lazy goes back thousands of years. It's what the Chinese sages call Wu Wei or "no trying," a natural way of being -- a flow state -- where the body is relaxed and attention is focused. So if your world seems like it's spinning too fast and can't be stopped, the Lazy Guru is here to show you how anyone can be effortlessly creative and return themselves to flow without years of meditation or therapy. Through a series of games and activities, Shorter provides readers with practical problem-solving skills; down-to-earth means for restoring inspiration, relaxation and creativity; and, above all else, peace of mind.
Build Your Own Website is a fun, illustrated introduction to the basics of creating a website. Join Kim and her little dog Tofu as she learns HTML, the language of web pages, and CSS, the language used to style web pages, from the Web Guru and Glinda, the Good Witch of CSS. Once she figures out the basics, Kim travels to WordPress City to build her first website, with Wendy, the WordPress Maven, at her side. They take control of WordPress® themes, install useful plugins, and more. As you follow along, you’ll learn how to: –Use HTML tags –Make your site shine with CSS –Customize WordPress to fit your needs –Choose a company to host your site and get advice on picking a good domain name The patient, step-by-step advice you’ll find in Build Your Own Website will help you get your website up and running in no time. Stop dreaming of your perfect website and start making it!
bull; Contains the most depth and breadth of coverage of any book on SQL Server architecture, internals, and tuning bull; Will be a key reference for anyone working with SQL Server, no matter what their skill level bull; The latest book in the bestselling series of Guru's Guides from Ken Henderson
A great way for busy business professionals to acquaint themselves with today's most important management trends The Guru Guide is for businesspeople who need to keep abreast of the latest trends in management, but who simply don't have the time to read every book that hits the business bestseller list. Written by authors who are themselves internationally respected business authors and consultants, it provides you with concise yet penetrating discussions of the best of today's thinking on management and leadership. A quick, easy way to improve your business literacy, The Guru Guide: * Distills and demystifies essential terms, concepts, and theories of today's top consultants and management thinkers * Profiles more than 75 top names in management, including Warren Bennis, Stephen Covey, Peter Drucker, Michael Hammer, Peter Senge, and Margaret Wheatley * Explores the categories of leadership, managing change, the learning organization, teamwork, strategy, managing and motivating people, and more * Cross-links important ideas to provide a clearer picture of which issues the gurus agree on and which ones they don't * Provides insightful commentaries along with real-world case studies * Arms you with quick-reference charts, bulleted lists, chapter-end summaries, and other creative, quick-learning tools "It's tough to keep up with the latest management thinking. This book can help . . . and stimulate you to go to original sources of greatest value to you." -B. Joseph White, Dean, University of Michigan Business School You are a business professional. And like a physician, attorney, or any other type of professional, you have an important responsibility to your company, your clients, and yourself to stay on top of the latest trends in your field. But if you are like most managers today, you're too busy putting out fires and contributing to the bottom line to find the time for more than an occasional BusinessWeek or Fortune article. The fact is, even if you could spare an hour or two each day, you still wouldn't have the time to digest all of the "essential" business books and periodicals. Just to give you an idea of the scope of the problem, Amazon.com currently lists 700 "bestsellers" under the topics of management and leadership alone! Pretty daunting, but before you throw in the towel, consider this alternative-The Guru Guide. The Guru Guide is a concise digest of the key ideas from 79 of the world's most influential management experts. It provides instant access to the best thinking on leadership, managing change, teamwork, managing and motivating people, business strategy, and other management topics of crucial importance to today's business professional. In researching The Guru Guide, Joseph and Jimmie Boyett -widely read and respected management theorists in their own right-perused more than 200 books and 3,000 articles by Stephen Covey, Peter Senge, Tom Peters, Peter Drucker, Margaret Wheatley, Michael Hammer, Warren Bennis, Robert K. Greenleaf, and dozens of other top names in management. Out of that mountain of business wisdom, they distilled the essence of each thinker's core ideas. They cross-link the ideas in order to give you a clear picture of how thinking about critical management topics has evolved, and they provide valuable insights into the major conflicts and points of agreement among influential schools of thought. Their critical commentaries and case studies illustrate how each guru's ideas have been received and executed in the real world. And they packaged it all in a creative, easy-to-read format with quick-reference charts, bulleted lists, and chapter-end summaries of key concepts that make learning quicker and easier than ever for even the most time-starved manager. A great way to fine-tune your business literacy, The Guru Guide is must reading for all business professionals.
