The Value Mix
The Value Mix

Author: Guerric de Ternay

Publisher:

Published: 2019-01-13

Total Pages: 96

ISBN-13: 9781794056053

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How do you go from an idea to a compelling product strategy? How do you translate a customer interview into marketing insight? In the Value Mix, Guerric de Ternay answers these important questions. Filled with innovation frameworks and examples, this practical book helps you solve the biggest challenge every business faces: how to create meaningful and successful products or services--something new that matters to your customers. The Value Mix is complementary to the lean startup methodology, the design thinking process, and customer development research. This is a must-read for anyone starting something new--whether you're a product manager, an entrepreneur, an innovation consultant, or a marketing or brand manager. You can create meaningful value propositions for your customers. The Value Mix tells you how. -- Guerric de Ternay is the founder of two sustainable fashion businesses: GoudronBlanc offers high-quality T-shirts for men and Blackwood creates accessories made of natural, eco-friendly materials. In parallel, Guerric also manages projects for ?What If! Innovation, a global consulting firm that works with Fortune 500 companies to use an experimentation-based approach to achieving growth.

Introduction to Business
Introduction to Business

Author: Lawrence J. Gitman

Publisher:

Published: 2024-09-16

Total Pages: 1455

ISBN-13:

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Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.

Channel Strategies and Marketing Mix in a Connected World
Channel Strategies and Marketing Mix in a Connected World

Author: Saibal Ray

Publisher: Springer Nature

Published: 2019-12-14

Total Pages: 290

ISBN-13: 3030317331

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This book aims to revisit the “traditional” interaction between channel strategies and the marketing mix in a connected world. In particular, it focuses on the following four dimensions in this context: Consumers, Products, Value Proposition and Sustainability. Keeping in mind the growing digitalization of business processes in the retail world and the move towards omni-channel retailing, the book introduces the state-of-the-art academic and practitioner studies along these dimensions that could enhance the understanding of the potential impact that new technologies and strategies can have on practice in the near future. When launching a new product/service to market, firms usually consider various components of the marketing mix to influence consumers’ purchase behaviors, such as product design, convenience, value proposition, promotions, sustainability initiatives, etc. This mix varies depending on the specific channel and consumer niche that the firm is targeting. But this book shows how channel strategy also influences the effectiveness in utilizing the marketing mix to attract potential customers.

The Marketing Mix
The Marketing Mix

Author: 50minutes,

Publisher: 50 Minutes

Published: 2015-09-02

Total Pages: 26

ISBN-13: 2806266122

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Master the 4 Ps of marketing This book is a practical and accessible guide to understanding and implementing the marketing mix, providing you with the essential information and saving time. In 50 minutes you will be able to: • Launch a new product or test an existing marketing strategy • Understand the 4 Ps of the marketing mix and use them to attract your target market • Analyze case studies of well-known companies to see how the marketing mix operates in real life ABOUT 50MINUTES.COM| Management & Marketing 50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.

The Perfect Mix
The Perfect Mix

Author: Helen Rothberg, PhD

Publisher: Simon and Schuster

Published: 2017-06-20

Total Pages: 176

ISBN-13: 1501127845

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In the tradition of the popular business classics Leadership Is an Art and What They Don’t Teach You at Harvard Business School, Dr. Helen Rothberg, a sought-after consultant to CEOs and entrepreneurs, reveals memorable insights about leadership developed while she worked as a bartender and restaurant manager. Good managers and good leaders are not always the same. Dr. Helen Rothberg trains leaders, from Fortune 500 executives to startup entrepreneurs, with her particular brand of ADVICE—Action, Determination, Vision, Integrity, Communication, Empathy. Based on the management and life lessons she learned from working as a bartender while getting graduate business and behavioral science degrees, each aspect of ADVICE helps leaders hone their vision—of themselves and their business. You will explore who you are and who you need to become, analyze what has worked in the past and what might work better in the future, and realize ways to continually adapt—with courage and grace—to the unpredictable, uncertain business environment. Through the book’s colorful stories of barroom brawls and boardroom bravado, competition and cooperation, conflict and other challenges, you’ll conceive of new ways to develop working relationships with colleagues and customers; keep things running smoothly; and manage infuriating, delightful, and sometimes dangerous clients as well as temperamental and talented employees, and owners or bosses with brilliant ideas who may not communicate well. Leading an organization is knowing when to stir or shake things up, blend or serve neat, and Dr. Rothberg finishes each chapter with the recipe for a creative cocktail that embodies a lesson, to mix perfectly, contemplate, and savor.

Mix It Up!
Mix It Up!

Author: Hervé Tullet

Publisher:

Published: 2014-11-01

Total Pages: 32

ISBN-13: 9781760110956

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Use your hand to mix up the colours. It's like magic...Smudge, rub, shake and have fun!..An exuberant invitation to play...'Irresistible.' - 'The Wall Street Journal'

Remix
Remix

Author: Lawrence Lessig

Publisher: Penguin

Published: 2008

Total Pages: 356

ISBN-13: 9781594201721

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The reigning authority on intellectual property in the Internet age, Lawrence Lessig spotlights the newest and possibly the most harmful culture war - a war waged against those who create and consume art. America's copyright laws have ceased to perform their original, beneficial role: protecting artists' creations while allowing them to build on previous creative works. In fact, our system now criminalizes those very actions. Remix is an urgent, eloquent plea to end a war that harms every intrepid, creative user of new technologies. It also offers an inspiring vision of the postwar world where enormous opportunities await those who view art as a resource to be shared openly rather than a commodity to be hoarded.

Great Leaders Mix and Match
Great Leaders Mix and Match

Author: Ramon Vullings

Publisher: Bis Publishers

Published: 2021-04

Total Pages: 220

ISBN-13: 9789063696085

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Great Leaders Mix and Match is a manifesto for more beautiful combinations in (business) life. The world faces complex challenges and these challenges can only be resolved by mixing and matching ideas. The beauty here lies in the elegance of the solutions which actually make the (business) world a better place and how we are able to solve multiple challenges in one go. Think of a waste incarnation plant which doubles as ski hill. Or think of new solutions for care: an eldery home, combined with children day care and an animal farm, where all parties benefit from the combination. These are real cases where the total (combination) is clearly more than the sum of its parts. This book serves as a manual and toolbox and outlines how leaders can become "ideaDJs". A perfect ideaDJ mix consists of beauty, value and impact. By creating beauty, the solutions have more elegance in their implementation. It adds more value to all stakeholders, not just shareholders. And finally, the solutions create more sustainable and scalable impact. Besides many exciting examples, this book contains a clear methodology and tool kits. The main focus is to help (business) leaders to change the mindset and attitude of the people around them.

Remix Strategy
Remix Strategy

Author: Benjamin Gomes-Casseres

Publisher: Harvard Business Review Press

Published: 2015-08-11

Total Pages: 291

ISBN-13: 1625270577

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Create and capture value, no matter what path you've chosen. How to Create Joint Value Alliances, partnerships, acquisitions, mergers, and joint ventures are no longer the exception in most businesses—they are part of the core strategy. As managers look to external partners for resources and capabilities, they need a practical roadmap to ensure that these relationships will create value for their firm. They must answer questions like these: Which business combinations do we need? How should we govern them? Will their results justify our investments? Benjamin Gomes-Casseres explains how companies create value by “remixing” resources with other companies. Based on decades of consulting and academic research, Remix Strategy shows how three laws shape the success of any business combination: • First Law: The combination must have the potential to create more value than the parties could create on their own. Which elements from each business need to be combined to create joint value? • Second Law: The combination must be designed and managed to realize the joint value. Which partners best fit our strategic goals? How should we manage the integration? • Third Law: The value earned by the parties must motivate them to contribute to the collaboration. How will we share the joint value created? Will the returns shift over time? Supported by examples from a wide range of industries and companies, and filled with practical tools for applying the three laws, this book helps managers design and lead a coherent strategy for creating joint value with outside partners.