Grab More Market Share
Grab More Market Share

Author: Ross Shafer

Publisher: John Wiley & Sons

Published: 2011-08-02

Total Pages: 75

ISBN-13: 1118145453

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Although McDonald's tested the McCafe' concept--offering specialty coffee and smoothies--many years before the recession hit, the official launch took place in early 2009. Why? Because they knew that was when Starbucks' market share was most vulnerable. And, in early 2010, McDonald's raked in $420m, not only stealing a staggering amount of business from Starbucks, but applying so much pressure that in 2009, Starbucks closed over 270 locations. If you want to grow in a slowly recovering economy...a stagnant economy...or even a declining market, your best and only plan is to steal market share from your competitors and to remain reactive to the market's needs. Grab More Market Share will teach professionals how not settle for 1% growth. Ross' research uses rock-solid case studies that teach leaders to leverage the recovery to steal 10-15% market share from competitors. Ross alerts readers to the fact that they must leverage the culture (the public consciousness) to swing dollars towards their organizations. This same discipline will help professionals predict the next human behavior changes in buying habits.

Market-Share Analysis
Market-Share Analysis

Author: Lee G. Cooper

Publisher: Springer

Published: 2011-10-17

Total Pages: 304

ISBN-13: 9789400926820

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Foreword In April1971, Los Angeles and its satellite cities were treated to one of its least interesting and least publicized elections in years. Nothing seemed to be hotly contested. A few Los Angeles city councilmen were up for reelection as were some members of the Board of Ed ucation and the Board of Trustees of the Community Colleges. - Nakanishi, Cooper and Kassarjian [1974] Our colleague, Professor Harold H. Kassarjian, ran for one of the seats on the Board of Trustees and received 17,286 votes. While he lost the election, he had collected the data which he felt characterized voting in such /ow-invo/vement cases. He asked us to join him in writing a follow-up to a study of a similar election which had been published the previous faU in Public Opinion Quarter/y. Neither of us was content with the methods and models used in the prior study. Shares are different than other criteria, be they vote shares, market shares or retail stores' shares of customers. Different methods are needed to reflect their special nature. And thus began a research collaboration, running 17 years, so far. Though our combined research efforts have covered diverse areas of consumer choice behavior, in recent years we carne to the realization that our models and analytical methods might be very profitably employed in the analysis of market-share figures for consumer products.

World Market Share Reporter
World Market Share Reporter

Author: Marlita A. Reddy

Publisher: Gale / Cengage Learning

Published: 1994-01-01

Total Pages: 602

ISBN-13: 9780810396418

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This guide is aimed at those carrying out global competitive analysis, those seeking to diversify, senior management involved in strategic planning, marketing and market research professionals, and everyone involved in economic and policy study or research. Entries on a range of commercial markets includes such information as: ranking (best and worse, biggest and smallest, most respected and disliked); participants (the key players, market dominators, etc); market shares of companies, products, services and commodities; and size of market. In addition, there are: 800 market share reports; nearly 1000 tables and graphs; multi-year trend information; and market share reports on countries and regions.The information provided has been compiled from a range of domestic and international consumer and business journals, newspapers, trade periodicals, government reports, and other public and private sources of business information.