The U.S. Brewing Industry
The U.S. Brewing Industry

Author: Victor J. Tremblay

Publisher: MIT Press

Published: 2005

Total Pages: 406

ISBN-13: 9780262201513

DOWNLOAD EBOOK

A definitive study that uses a blend of theory, history, and data to analyze the evolution of the US brewing industry; draws on theoretical tools of industrial organization, game theory, and management strategy. This definitive study uses theory, history, and data to analyze the evolution of the US brewing industry from a fragmented market to an emerging oligopoly. Drawing on a rich and extensive data set and applying the theoretical tools of industrial organization, game theory, and management strategy, the authors provide new quantitative and qualitative perspectives on an industry they characterize as "a veritable market laboratory." The US brewing industry illustrates many of the important topics in industrial organization, economic policy, and business strategy, including industry concentration, technological change, brand proliferation, and mixed pricing strategies. After giving an overview of the industry, Tremblay and Tremblay discuss basic demand and cost conditions and industry concentration. They describe the evolution of the leading mass-producing brewers and the emergence of both specialty brewers and imports. They analyze the history and the causes of product and brand proliferation (showing how product proliferation leads to firm dominance), discuss price, advertising, merger, and other management strategies, and examine the industry's economic performance. Finally, they discuss public policy, including anti-trust and public health issues. The authors' set of industry, firm, and brand data for the period 1950-2002 -- the most comprehensive data set of economic variables available for an oligopolistic industry -- will be available to purchasers of the book who send an e-mail request. Data sources are listed in an appendix. Robert S. Weinberg, a management strategy scholar and leading consultant to the brewing industry, contributes a foreword. This ambitious, authoritative work, capping the authors' 25-year study of the brewing industry, will be a valuable resource for industry analysts, economists, and students of industrial organization.

The History of the Beer and Brewing Industry
The History of the Beer and Brewing Industry

Author: Ignazio Cabras

Publisher: Routledge

Published: 2018-04-19

Total Pages: 303

ISBN-13: 131721305X

DOWNLOAD EBOOK

Beer is widely defined as the result of the brewing process which has been refined and improved over centuries. Beer is the drink of the masses – it is bought by consumers whose income, wealth, education, and ethnic background vary substantially, something which can be seen by taking a look at the range of customers in any pub, inn, or bar. But why has beer became so pervasive? What are the historical factors which make beer and the brewing industry so prominent? How has the brewing industry developed to become one of the most powerful global generators of output and revenue? This book answers these and other related questions by exploring the history of the beer and brewing industry at a global level. Contributors investigate a number of aspects, such as the role of geographical origin in branding; mergers, acquisitions, and corporate governance (UK, European and US perspectives); national and international political economy; taxation and regulation (including historical and contemporary practice); national and international trade flows and distribution networks; and historical trends in the commercialisation of beer. The chapters in this book were originally published as online articles in Business History.

Brewing Battles
Brewing Battles

Author: Amy Mittelman

Publisher: Algora Publishing

Published: 2008

Total Pages: 240

ISBN-13: 0875865720

DOWNLOAD EBOOK

Brewing Battles is the comprehensive story of the American brewing industry and its leading figures, from its colonial beginnings to the present. Although today s beer companies have their roots in pre-Prohibition business, historical developments since Repeal have affected industry at large, brewers, and the tastes and habits of beer-drinking consumers as well. Brewing Battles explores the struggle of German immigrant brewers to establish themselves in America, within the context of federal taxation and a growing temperance movement, their losing battle against Prohibition, their rebirt.

The Brewing Company Anheuser-Busch. German-American Founding, Development of the Company, Corporate Image and Stock Performance
The Brewing Company Anheuser-Busch. German-American Founding, Development of the Company, Corporate Image and Stock Performance

Author: Silvia Meyer

Publisher: GRIN Verlag

Published: 2015-11-30

Total Pages: 113

ISBN-13: 366809845X

DOWNLOAD EBOOK

Diploma Thesis from the year 2007 in the subject American Studies - Culture and Applied Geography, grade: 2,2, Martin Luther University, language: English, abstract: The brewing industry is an essential element of the U.S. economy, since beer sales represent 58% of alcohol consumption in the United States. In 2002, the brewing industry had employed more than 850,000 workers and paid $65 billion in taxes. Having obvious competitive advantages over its competitors, Anheuser-Busch is the world's largest and most successful brewer, followed by Miller and Coors. Since 1857, some extraordinary leaders have guided Anheuser-Busch through prosperous times and through challenges. Anheuser-Busch Companies witnessed the early innovations and inventions of the 19th century, such as mechanical refrigeration, pasteurization and the bottling of beer. Moreover, the company witnessed growing competition, the union movement, the temperamence movement, World War I and prohibition. Despite all those challenges, the company survived and started all over again after repeal, experiencing the new beer business, including more innovations, World War II and changing consumer tastes. Today, Anheuser-Busch is the leading U.S. brewery, with about 50% shares of national beer sales. Worldwide, the company operates 27 breweries, selling beer in more than 80 countries. Twelve of the breweries are in the United States and fifteen overseas, with fourteen in China and one in Great Britain. In 2002, international beer sales increased by 29.3%, and in 2005, international beer sales even grew by 50.8%. Besides its beer business, the company owns one of the country's largest manufacturer of aluminum cans and a number of theme parks; it is the world's largest recycler of aluminum beverage containers, and it has interests in malt production, rice milling, label printing, bottle production, transportation services and real estate. Additionally, Anheuser-Busch is engaged in responsibility matters, such as responsible drinking and conservation of the environment. Furthermore, the company is particularly famous for its humorous and rememberable advertisings.